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	<title>EMSI Public Relations &#187; Book Publicity Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>Christmas in August?</title>
		<link>http://emsincorporated.com/pr/</link>
		<comments>http://emsincorporated.com/pr/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 20:43:11 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5386</guid>
		<description><![CDATA[The fourth quarter – that holiday spending season between October and December – is still a month and a half away, so I’m sure you’re wondering why I’m riffing on a holiday classic. Read on and find out why you need to prepare for the holiday sales season now.]]></description>
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		<title>Marketing From the Outside In</title>
		<link>http://emsincorporated.com/marketing/</link>
		<comments>http://emsincorporated.com/marketing/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 12:36:46 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[marsha friedman]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5379</guid>
		<description><![CDATA[Writing a book can be one of the most difficult things in the world to do.  While each author’s experience is very different, the process is almost always the same.]]></description>
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		<title>New York Times Bestselling Author, Michael Levin, Shares His Insight On Business, Books and Ghostwriters</title>
		<link>http://emsincorporated.com/york-times-bestselling-author-michael-levin-shares-insight-business-books-ghostwriters/</link>
		<comments>http://emsincorporated.com/york-times-bestselling-author-michael-levin-shares-insight-business-books-ghostwriters/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 14:54:21 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[Public Relations]]></category>
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		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5309</guid>
		<description><![CDATA[We live in an era where the Internet is turning practically every business, service, or consultant into a commodity judged primarily, if not only, on price. In other words, the only way a lot of people are able to get business is by competing on price, and the rule in business is that any business you get by competing on price, you'll lose when someone undercuts your price. ]]></description>
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		<title>A Day in the Life of a PR Pro</title>
		<link>http://emsincorporated.com/day-life-pr-pro/</link>
		<comments>http://emsincorporated.com/day-life-pr-pro/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 19:36:46 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[TV PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5269</guid>
		<description><![CDATA[Finally, when you get on TV, don’t sell. Educate. People fast-forward through commercials because they hate being sold all the time. If you try to sell in your segment, they’ll fast-forward through you, too. If you educate and provide the viewers with information that can help them in their lives, they’ll be far more inclined to buy what you’re selling.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why You Need To Use Social Networking?</title>
		<link>http://emsincorporated.com/social-networking/</link>
		<comments>http://emsincorporated.com/social-networking/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 14:05:03 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5209</guid>
		<description><![CDATA[I use social networking as a key way of reaching out to my potential clients as well as those in the marketing community who want to use my columns for their Web sites, invite me on their shows as a guest, and even hire me as an expert speaker – all of which drives my business.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>If You Don’t Trust Them, Why Did You Hire Them?</title>
		<link>http://emsincorporated.com/dont-trust-hire/</link>
		<comments>http://emsincorporated.com/dont-trust-hire/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 16:10:23 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[Public Relations]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5205</guid>
		<description><![CDATA[The success or failure of those engagements relies a great deal on a company’s ability to manage those vendors. Being in the client service business myself, I live in both worlds. My agency is hired to consult with other businesses, and as a business owner I sometimes have to bring in professionals to service my company. While most of my experiences on both sides of the fence have been mutually beneficial, I find myself learning from those few that have not. That’s why I thought it might be helpful to offer a few tips on how to make your vendor engagements successful ones.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Who Do They Trust? New Study Reveals Bloggers Drive Consumers More Than Celebrities</title>
		<link>http://emsincorporated.com/trust-study-reveals-bloggers-drive-consumers-celebrities/</link>
		<comments>http://emsincorporated.com/trust-study-reveals-bloggers-drive-consumers-celebrities/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 16:37:24 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5200</guid>
		<description><![CDATA[Keeping in mind there are hundreds of thousands of bloggers on the Internet today, there are some who drive opinions far better than even celebrity endorsements. According to the <em>2011 Social Media Matters</em> study by BlogHer.com, women who read blogs routinely trust implicitly the advice and recommendations they receive, especially if it is from a blogger they follow on a regular basis. ]]></description>
		<wfw:commentRss>http://emsincorporated.com/trust-study-reveals-bloggers-drive-consumers-celebrities/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Why Can’t I Just Talk About My Book On The Air? Why Using the Media to Sell Books is a Finesse Play</title>
		<link>http://emsincorporated.com/talk-book-air-media-sell-books-finesse-play/</link>
		<comments>http://emsincorporated.com/talk-book-air-media-sell-books-finesse-play/#comments</comments>
		<pubDate>Thu, 19 May 2011 21:07:11 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5166</guid>
		<description><![CDATA[Authors expect they can use the media as a venue to talk about their books, while the media is only interested in them for their expertise and the information or entertainment they can offer their audiences.]]></description>
		<wfw:commentRss>http://emsincorporated.com/talk-book-air-media-sell-books-finesse-play/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Are Blogs Important to My PR Campaign?</title>
		<link>http://emsincorporated.com/blogs-important-pr-campaign-blogs-bonanzas-busts/</link>
		<comments>http://emsincorporated.com/blogs-important-pr-campaign-blogs-bonanzas-busts/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 19:49:01 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5151</guid>
		<description><![CDATA[According to BlogPulse, there were 152 million blogs on the Internet at the end of 2010 and the trend doesn’t seem to be slowing down. Many of these bloggers have become opinion leaders in their particular areas of expertise, while others have next to no following at all and blog just to let off steam. ]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Hollywood Screenwriter, Pen Densham, Shares His Insights on Writing and Winning</title>
		<link>http://emsincorporated.com/hollywood-screenwriter-pen-densham-shares-insights-writing-winning/</link>
		<comments>http://emsincorporated.com/hollywood-screenwriter-pen-densham-shares-insights-writing-winning/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 19:33:09 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[public relations firm]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5137</guid>
		<description><![CDATA[I talk about passion a lot with regard to PR and Pen is a guy whose entire life was based on his passion for movies. He quit school at age 15 and then spent his formative years doing everything he could to conjure himself a career in film and television. With no formal education and the odds against him (almost sounds like a movie plot in itself), he forged a career writing, producing, consulting on and directing some of the most-loved movies and television shows from the last 20-plus years.]]></description>
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		<slash:comments>1</slash:comments>
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