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Posted by Marsha Friedman on July 20, 2009 ·
Marketing can be a pretty bewildering subject for most companies, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your products? Before answering this question, consider these seven points… Read more
Filed under Radio PR, TV PR · Tagged with branding, campaigns, corporate marketing strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, pr, producers, product publicity, Public Relations, talk radio, tv interviews
Posted by Marsha Friedman on July 17, 2009 ·
As a PR professional, I’ve never liked the way movies portray public relations people.
Usually, they’re characterized by Hollywood as slick-talking flim-flam artists who promise the universe and deliver next to nothing.
And there’s a reason why Hollywood zeroes in on that rendering of PR pros – because our profession does have its share of people who are just like that. I wish it weren’t true, because the vast majority of PR professionals have integrity and work hard to earn their clients’ trust. But the bad apples do exist, and every time I hear real life stories about those kinds of PR people, it infuriates me. Read more
Filed under PR Education · Tagged with advertisements, book promotion, book publicist, branding, budgets, campaigns, corporate marketing strategy, cost effective marketing, credibility, event management services inc, friedman, listener, media interviews, national pr, national pr firm, newspapers, pr, pr firm, pr firms, product sales, promotion, Public Relations, publicity firm, retainers
Posted by Marsha Friedman on July 10, 2009 ·
Television producers are looking for quality guests who will entertain and educate their audience. And, if your company’s offerings solve a common problem that the masses face then TV could be a great promotional medium for you. One of our clients told us:
“The cost benefit analysis of TV publicity is a no brainer. Not only do you get the benefit of this quality exposure, but the amount of credibility you build is priceless!” Read more
Filed under PR Education, TV PR · Tagged with book promotion, book publicist, Book Publicity, branding, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, event management services inc, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, producers, Public Relations, publicity, tv interviews
Posted by Marsha Friedman on June 10, 2009 ·
Why? Because they are America’s biggest consumers. According to Martha Barletta, author of Marketing to Women:
Women influence 95% of all purchases and control 80% of all household spending.
She specifically points out their spending habits in these categories:
“Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. Read more
Filed under PR Education · Tagged with Add new tag, advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on June 4, 2009 ·
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium!
As it’s important to me that our clients are groomed to do their best, we provide them with helpful tips they can study and apply. Let me share a few of these tips, in case you’re also using this medium as a means of promotion. These particular tips relate to your appearance: how to dress, which colors show best, make-up (that includes you guys as well) and more. I hope you enjoy them! Read more
Filed under PR Education, TV PR · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on April 27, 2009 ·
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. Read more
Filed under PR Education, Radio PR · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm
Posted by Marsha Friedman on April 23, 2009 ·
Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right?
The face of radio has changed quite a bit over the past decade here are just a few of the changes. The hosts of major-market radio shows, which had extremely attractive audiences, used to bring guests in the studio for long chats. Not three or four minutes, but how about half an hour or longer! This was a time when a guest could knock off a couple radio interviews and send sales soaring. What has changed? First, there are not as many big stations that accept guests – many have changed to a music format or don’t accept guests that have a product or service to sell. Another change is that the amount of guest air-time has been greatly reduced. Radio talk shows nowadays find that listeners are more likely to stay tuned if they have three 10-minute guests per show rather than one guest featured for 30 minutes. Read more
Filed under PR Education, Radio PR · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Posted by Marsha Friedman on April 20, 2009 ·
Hi Everyone,
Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. Read more
Filed under PR Education, Radio PR · Tagged with book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Posted by Marsha Friedman on April 15, 2009 ·
A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years.
As Lee is one of the top “go-to” guys for helping national talk show hosts be the best at this medium – who better to give you advice on how to effectively use this medium when appearing as a guest! Read more
Filed under PR Education, Radio PR · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on April 1, 2009 ·
It’s funny, but every time I sit down and write these emails to you, the thing that often comes to the forefront of my mind is “how can I get them to truly understand the value of talk radio?” You may ask, why is this so important to me? Because in my 20 years of doing publicity for everyone from The Temptations to Soynut Butter, I have seen companies and individuals alike explode their businesses off the back of talk radio interviews.
Talk radio, (one of the most under-utilized goldmines I can think of), can be a powerhouse in terms of promoting your book, your products, your company and services. As I write this to you, I’m reminded of a great example of this. A few years back we worked with Dr. Will Wong, a phenomenal media spokesperson who represented two different companies with natural health products. Both companies focused all their marketing efforts on ongoing talk radio campaigns. Read more
Filed under PR Education · Tagged with Add new tag, advertisements, Advertising, audience, audiences, campaigns, credibility, goldmine, hook, hosts, listener, listeners, marketing, product, promotion, publicity, s, shelves, successes
Posted by Marsha Friedman on November 26, 2008 ·
Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U.S.
Most of them offer the same service, if not better, than the big retainer-based agencies, but at a fraction of the cost. They’re driven to perform because they only get paid for what they deliver while retainer-based agencies charge for their time and their overhead, but are not accountable for results. If they get media placements, that’s great, but if they don’t, you’re still left holding the tab. Read more
Filed under PR Education · Tagged with budgets, campaigns, generalization, marketing, marsha friedman, no retainers, pitch, pitches, placements, pr, PR budget, pr firm, Public Relations, public relations firm, publicity, publicity firm, retainer, retainers, risk
Posted by Marsha Friedman on November 17, 2008 ·
As we all know, most large corporations have big advertising budgets to promote their products. Yet, savvy corporate marketers understand that publicity can be far more effective than advertising for connecting with consumers.The competition for publicity is fierce and an almost impossible task without having a good angle to grab the media’s attention. But, that’s where you come in. You and your book can provide an excellent PR opportunity for the manufacturer of products that aligns with your message. Read more
Filed under Book PR, PR Education · Tagged with advertisements, Advertising, branding, campaigns, marketing, marsha friedman, mso, newspapers, pr, pr firms, promotion, Public Relations, publicity, Publicity Advice, publicity firm, retainer, retainers
Posted by Marsha Friedman on November 17, 2008 ·
“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates
As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, the fact remains that it’s a powerful endorsement of the power of PR.
Still, when the economy is tight and corporations yank hard to get their belts down to that last notch, PR is usually one of the first few items on the budget that’s frozen or cut completely. To bean counters, it’s an easy choice. Because it’s impossible to track the impact of PR in strict accounting terms they consider it difficult to quantify PR expenditures. To the numbers guys, if something fails to leave a footprint on the spreadsheet, it is expendable. Read more
Filed under PR Education · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, budget, budgets, campaigns, consumers, credibility, marketing, marsha friedman, national pr, national publicist, pr, product promotion, promotion, Public Relations, publicist, publicity, top pr firm in the usa, top pr firms in the usa
Posted by Marsha Friedman on October 21, 2008 ·
In today’s world of publishing, I don’t have to tell you what a challenge it is to get your book noticed. With nearly 300,000 new books hitting the market every year, this is a problem all authors encounter – from first timers to big name celebrities. But once you have the word-of-mouth buzz going, it can spread like wildfire.One of the best methods to get people talking about you and your book is by being interviewed as a guest on talk radio. Why? This medium allows you to talk to a captive audience of affluent, educated and, most importantly, active consumers who are book-buyers. We’ve been one of the country’s top providers of radio show guests since 1990 and, from our years of experience, we’ve seen how instrumental talk radio has been in our daily lives. Talk radio hosts and their guests consistently create thought provoking conversations throughout the country. They’re largely responsible for spreading new ideas resulting in hot trends and lifestyle choices. You and the message of your book CAN be part of this forum that affects peoples lives daily. This is how buzz is built. Read more
Filed under Book PR, PR Education · Tagged with book pr, book promotion, Book Publicity, buzz, campaigns, journalist, journalists, magazines, marketing, marsha friedman, newspapers, pr, pr firm, producers, promises, promotion, Public Relations, publicist, publicity pr firm, publishers, retainer, retainers, Television
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