So, You Want to Be The Next Big Talk Show Star?
There Are Two Ways In The Door, Depending On Your Resources
We’ve all said it at least once in our lives.
It usually happens when we’re watching TV and a talk show host is stumbling over their words or simply not being articulate, and we say either out loud or to ourselves, “I could do better than that.”
In my business, I get a lot of people who are of that belief, and many of them genuinely can do better than that. The disconnect is they believe that because they can be good on the air, it automatically means if they hire a PR agency to attract attention, they’ll have their own talk show and be a national celebrity. Read more on so, you want to be the next big talk show star? →
How Charlie Sheen’s Use of Talk Radio Demonstrates the Medium’s Influence over Everything Else
Have you noticed how Charlie Sheen has quieted down? It’s not that his public meltdown has slowed or that he’s run out of things to say. It’s just that he isn’t saying it on radio anymore.
I was actually surprised when I realized that Sheen’s daily presence in the news wasn’t just from his tweets or his videos that he posted online, but rather his radio interviews. The meatier comments the media used for their stories about Sheen actually came from his constant calls to national radio shows like The Dan Patrick Show, The Alex Jones Show and a wide variety of morning shows in different cities.
In fact, Philadelphia’s Wired 96.5 FM station – recognizing Sheen’s penchant for phone-in radio rants – flew a banner over Sheen’s house inviting him to call the station. He did and another news cycle ensued. Read more on Charlie Sheen's use of talk radio →
The Book: Your New Business Card
How Writing A Book Can Increase Your Business
We’re all experts on something. In my case, my passion was always the inner workings of the media and the crafting of a message. The fun for me isn’t always when I have a client who is a ready-made for the media, but rather someone who has a unique message that may not seem on the surface to be compatible with generating media. That’s what drives me and those are the challenges I truly enjoy. When I can connect the dots in a creative fashion for a client who may never have thought they had a good enough story for the media, I’m thrilled!
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One of the tools that helps in this process is when clients have a book. In my own book, Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business, I explain how a book – or more specifically, YOUR book – can be your new business card. It’s a model I not only recommend to clients, but also one that I use for the promotion of my own business. Read more on the book: your new business card →
Five More Tips for Attracting Print and Online Media
Last week we started a series of tips for attracting print and online media for your PR campaign, and we focused mainly on the basics. Today, we’ll get a little more in-depth with our tips, so grab a cup of coffee or some ginkgo biloba or whatever else it is you do to focus, because we’re starting the intermediate class, today!
The general idea with today’s tips is to zero on one key element, things journalists love. They include: Read more on 5 more tips for attracting print and online media →
When it Comes to Talk Radio, You Can’t Judge by Size Alone
Back in 1962, Avis Rent A Car began using the advertising slogan that is still in use today – “We try harder.”
The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to overcome the competition. It’s a reasonably universal sentiment, as small corporations around the world employ the same tactic to provide better service or more flexibility than the market leaders. And the same can be said of talk radio. Read more on why you shouldn't judge talk radio shows by station size alone →
How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It
Do you know what the media would consider newsworthy about you or your company?
Many new clients come to us with a strong opinion about what their “pitch” should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it’s very understandable that this could occur, if you’re not working with the media the way we do, day in and day out, developing story angles intended to grab their interest. Read more on getting the media interested in you →
5 Steps for Using Creative PR to Become an Expert Celebrity
One of the things I love about my job is solving problems.
Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. Read more on the 5 steps for using creative PR to become an expert celebrity →
Put Your Expertise into a Book: Dave Ramsey’s Path to Celebrity
Today’s celebrity is not always a movie or TV star, or famous recording artist. Rather, today’s celebrity is frequently an expert in his or her field, whether it is decorating, gardening, investing or healthcare. These “expert celebrities” are the people we look up to, the people who have the information we are searching for, or who inspire us to make a change for the better in our professional or personal lives. Read more on putting your expertise into a book →
Do You Have What it Takes to Be THE Recognized Expert in Your Field?
You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers. Read more on having what it takes to be the recognized expert in your field →
The Dallas Morning News: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by The Dallas Morning News, which has a circulation of 411,920.
Canadian Business Online: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Canadian Business Online, which has 27,404 (visits/month).
San Francisco Examiner: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by CNBC online, which has 117,878 VPM (visits/month).
Forbes.com: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Forbes online, which has 10,023,400 VPM (visits/month).
Syracuse.com: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Syracuse.com, which has 711,401 VPM (visits/month).
NOLA.com: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Nola.com (The Times-Picayune online), which has 926,015 VPM (visits/month).
The Street: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by The Street, which has 4,259,490 VPM (visits/month).
AOL News: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
NJ.com: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by NJ.com, which has 2,579,700 VPM (visits/month).
Kitsap Sun: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Kitsap Sun online, which has 116,822 VPM (visits/month).
Netscape.com Celebrity: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Netscape Celebrity.
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field! -
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