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	<title>EMSI Public Relations &#187; Celebritize Yourself Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>EMSI Public Relations &#187; Celebritize Yourself Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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		<title>So, You Want to Be The Next Big Talk Show Star?</title>
		<link>http://emsincorporated.com/talk_radio_show/</link>
		<comments>http://emsincorporated.com/talk_radio_show/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 20:36:48 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5337</guid>
		<description><![CDATA[We’ve all said it at least once in our lives. It usually happens when we’re watching TV and a talk show host is stumbling over their words or simply...]]></description>
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		<slash:comments>4</slash:comments>
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		<title>How Charlie Sheen’s Use of Talk Radio Demonstrates the Medium’s Influence over Everything Else</title>
		<link>http://emsincorporated.com/charlie-sheens-talk-radio-demonstrates-mediums-influence/</link>
		<comments>http://emsincorporated.com/charlie-sheens-talk-radio-demonstrates-mediums-influence/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 14:14:10 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[pr firms]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicist]]></category>
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		<category><![CDATA[radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5140</guid>
		<description><![CDATA[A good radio interview can fuel social media, because it gives you something to tweet about. It also works well in conjunction with print coverage and appearances on local and national TV, because it provides a longer form format for your message. Whereas an article may only be 500 or 600 words or a TV appearance only 3 to 5 minutes, a radio interview can run anywhere from 10 minutes to an hour, depending on the show and how interesting you are to the host and the listeners.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Book: Your New Business Card</title>
		<link>http://emsincorporated.com/book-business-card/</link>
		<comments>http://emsincorporated.com/book-business-card/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 17:56:57 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4653</guid>
		<description><![CDATA[Having been in business for over 20 years, I can attest that after writing my book, <em>Celebritize Yourself</em>, my revenue has grown annually, even through the recession. And, soon I'll be working on my second one.  So if you feel like your business has reached a plateau or is creeping in growth, and you want to inject new life and energy into your enterprise, a book is one of the most valuable marketing tools you'll ever have.  ]]></description>
		<wfw:commentRss>http://emsincorporated.com/book-business-card/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Five More Tips for Attracting Print and Online Media</title>
		<link>http://emsincorporated.com/five-more-tips-for-attracting-print-and-online-media/</link>
		<comments>http://emsincorporated.com/five-more-tips-for-attracting-print-and-online-media/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 13:31:20 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr tips]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4620</guid>
		<description><![CDATA[Last week we started a series of tips for attracting print and online media for your PR campaign, and we focused mainly on the basics. Today, we'll get a little more in-depth with our tips, so grab a cup of coffee or some ginkgo biloba or whatever else it is you do to focus, because we're starting the intermediate class, today!]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When it Comes to Talk Radio, You Can&#8217;t Judge by Size Alone</title>
		<link>http://emsincorporated.com/talk-radio-judge-size/</link>
		<comments>http://emsincorporated.com/talk-radio-judge-size/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 19:25:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4224</guid>
		<description><![CDATA[Typically, people engaging in talk radio-based PR campaigns will use market size and wattage of the stations they choose to pitch as a benchmark for a successful campaign. That's usually a safe bet, but that being said, it's important not to overlook some of the smaller market, smaller wattage stations. There are a lot of diamonds in that rough to be found.]]></description>
		<wfw:commentRss>http://emsincorporated.com/talk-radio-judge-size/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It</title>
		<link>http://emsincorporated.com/media-interested-newsworthy-knowing/</link>
		<comments>http://emsincorporated.com/media-interested-newsworthy-knowing/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:18:24 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[arthur murray]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[dancing with the stars]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3719</guid>
		<description><![CDATA[Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it's very understandable that this could occur, if you're not working with the media the way we do, day in and day out, developing story angles intended to grab their interest.<!--]]></description>
		<wfw:commentRss>http://emsincorporated.com/media-interested-newsworthy-knowing/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>5 Steps for Using Creative PR to Become an Expert Celebrity</title>
		<link>http://emsincorporated.com/5-steps-creative-pr-expert-celebrity/</link>
		<comments>http://emsincorporated.com/5-steps-creative-pr-expert-celebrity/#comments</comments>
		<pubDate>Wed, 05 May 2010 13:27:37 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[darlene quinn]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[pr angle]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3597</guid>
		<description><![CDATA[And that's when we knew we had it. We knew that promoting her simply as a new author of a racy novel that reeked of money and power wasn't going to get us very far. There are more than 370,000 new books published every year, and casting her as one of those numbers just meant that she'd be regarded as another can of beans on the shelf.
]]></description>
		<wfw:commentRss>http://emsincorporated.com/5-steps-creative-pr-expert-celebrity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Put Your Expertise into a Book: Dave Ramsey’s Path to Celebrity</title>
		<link>http://emsincorporated.com/put-expertise-book-dave-ramseys-path-celebrity/</link>
		<comments>http://emsincorporated.com/put-expertise-book-dave-ramseys-path-celebrity/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 12:57:02 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr firms]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3587</guid>
		<description><![CDATA[If you want to become an expert celebrity, understand that it is the culmination of hard work, passion and intent. Not everyone has the heart or the drive for it, but those that do - and have been successful - have frequently started on their path to celebrity by writing a book to build their platform and credibility as an expert. ]]></description>
		<wfw:commentRss>http://emsincorporated.com/put-expertise-book-dave-ramseys-path-celebrity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Have What it Takes to Be THE Recognized Expert in Your Field?</title>
		<link>http://emsincorporated.com/takes-recognized-expert-field/</link>
		<comments>http://emsincorporated.com/takes-recognized-expert-field/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 17:02:03 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3574</guid>
		<description><![CDATA[It all comes down to knowing who you are and what you have to offer others…what is that “unique something” that makes you and your message stand out? If you really are an expert in your field, it may be time to take it to the next level and become well-known as an expert celebrity. ]]></description>
		<wfw:commentRss>http://emsincorporated.com/takes-recognized-expert-field/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Dallas Morning News: Marsha Friedman Interview with AP Journalist Erin Conroy</title>
		<link>http://emsincorporated.com/dallas-morning-news-marsha-friedman-interview-ap-journalist-erin-conroy/</link>
		<comments>http://emsincorporated.com/dallas-morning-news-marsha-friedman-interview-ap-journalist-erin-conroy/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 20:09:12 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3404</guid>
		<description><![CDATA[EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy. 
The AP article was picked up by The Dallas Morning News, which has a circulation of 411,920.
Click here to read article
]]></description>
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		<slash:comments>0</slash:comments>
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