So, You Want to Be The Next Big Talk Show Star?
There Are Two Ways In The Door, Depending On Your Resources
We’ve all said it at least once in our lives.
It usually happens when we’re watching TV and a talk show host is stumbling over their words or simply not being articulate, and we say either out loud or to ourselves, “I could do better than that.”
In my business, I get a lot of people who are of that belief, and many of them genuinely can do better than that. The disconnect is they believe that because they can be good on the air, it automatically means if they hire a PR agency to attract attention, they’ll have their own talk show and be a national celebrity. Read more on so, you want to be the next big talk show star? →
The Book: Your New Business Card
How Writing A Book Can Increase Your Business
We’re all experts on something. In my case, my passion was always the inner workings of the media and the crafting of a message. The fun for me isn’t always when I have a client who is a ready-made for the media, but rather someone who has a unique message that may not seem on the surface to be compatible with generating media. That’s what drives me and those are the challenges I truly enjoy. When I can connect the dots in a creative fashion for a client who may never have thought they had a good enough story for the media, I’m thrilled!
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One of the tools that helps in this process is when clients have a book. In my own book, Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business, I explain how a book – or more specifically, YOUR book – can be your new business card. It’s a model I not only recommend to clients, but also one that I use for the promotion of my own business. Read more on the book: your new business card →
When it Comes to Talk Radio, You Can’t Judge by Size Alone
Back in 1962, Avis Rent A Car began using the advertising slogan that is still in use today – “We try harder.”
The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to overcome the competition. It’s a reasonably universal sentiment, as small corporations around the world employ the same tactic to provide better service or more flexibility than the market leaders. And the same can be said of talk radio. Read more on why you shouldn't judge talk radio shows by station size alone →
Michael Uslan – Executive Producer of Batman Films
In the mid 1970s, Michael Uslan bought the film rights to a comic book character no movie studio cared about – Batman. For more than a decade he labored with writers and producers, pitching his darkly elegant vision of this movie. Finally, in the late 1980s, Michael was able to assemble a team that included director Tim Burton and stars Michael Keaton and Jack Nicholson to create the landmark movie Batman. After its premiere in 1989, it became the highest grossing movie of all time at that point in movie history.
Since then, Michael has been the co-executive producer (along with partner Benjamin Melnicker) of the Batman franchise of films, including the recent blockbusters Batman Begins and The Dark Knight. He has also been involved in other films, such as Constantine, National Treasure and upcoming film versions of The Shadow and Shazam. Read more on Michael Uslan, producer of Batman franchise →
5 Steps for Using Creative PR to Become an Expert Celebrity
One of the things I love about my job is solving problems.
Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. Read more on the 5 steps for using creative PR to become an expert celebrity →
Do You Have What it Takes to Be THE Recognized Expert in Your Field?
You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers. Read more on having what it takes to be the recognized expert in your field →
AOL News: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
Hartford Business Journal: Do You Skip the TV Commercials?
Marsha Friedman’s article on the importance of being a guest on TV talk shows was printed in the Hartford Business Journal.
National TV Show, Daytime, Interview with Marsha Friedman
Marsha Friedman, CEO of EMSI and author of Celebritize Yourself was interviewed on national TV talk show, Daytime.
Air America, The Lionel Show, December 11, 2009, Dr. Harold Katz
Dr. Harold Katz was interviewed on The Lionel Show on Air America Radio Network which is nationally syndicated to 70 stations.
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Can A Book Brand You as an Industry Expert?
In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before. They need to find a way to set themselves apart from others in their industry. Thus my mantra: a book is America’s new business card. Read more on branding yourself as an industry expert →
Darlene Quinn – Author, Winner of the 2009 Indie National Excellence Award for Fiction
Darlene Quinn came to EMSI with a unique challenge – use PR to promote a novel. While non-fiction books are a perfect match for the media because their authors provide valuable information about their areas of expertise, there are very few quality media outlets for fiction authors.
Keep in mind, there are over 400,000 new books published each year, and every one of those authors is clamoring to get air time and ink to push their books, as well. Read more on Darlene Quinn, author of Webs of Power →
Embrace the Celebrity Within
Why Everyone Has a Little Celebrity in Them – And What to Do About It
Everyone is a celebrity at something, and by “celebrity” I’m not talking about movie stars, professional athletes or those overnight sensations that are here today, on the cover of People tomorrow and gone by Friday.
True celebrities are experts. In a lot of cases they’re experts at acting, putting a ball in a hoop or looking sexy in next to nothing. But believe it or not, most celebrities these days – the ones that keep auditoriums and hotel conference rooms and even bookstore shelves full – are folks like you and I; people who realized what they are very, very good at and put it to use by celebritizing themselves (or putting their expert status to use as a modern celebrity). Read more on embracing the celebrity within →
Business Talk Radio Host Gabe Wisdom Interviews Marsha Friedman
Host Gabe Wisdom of Business Talk Radio (syndicated to 50 stations), interviews Marsha Friedman.
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Fox News Network, Fox & Friends, November 24, 2009, Mary Kay Hoal, Founder of Yoursphere
Watch Mary Kay Hoal, Founder of Yoursphere, on Fox & Friends.
Bloomberg, The Trade, November 20, 2009, Howard Ruff of The Ruff Times
Watch Howard Ruff’s interview on Bloomberg News Television, aired on November 20, 2009. Click here to view the video archive.
WNAV-1430 AM Annapolis, MD, Interview with Marsha Friedman, EMSI CEO
WNAV – 1430 AM Annapolis, MD. Interview with Marsha Friedman, CEO of EMSI and author of Celebritize Yourself.
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CastRoller Podcast, “The Engaging Branch” – Interview with EMSI CEO, Marsha Friedman
CastRoller Podcast, “The Engaging Branch” – Interview with EMSI CEO, Marsha Friedman.
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BlogTalkRadio, Host Jon Hansen – Celebritize Yourself: How To Stand Up and Stand Out
BlogTalkRadio, Host Jon Hansen, interviews EMSI CEO, Marsha Friedman on Celebritize Yourself: How To Stand Up and Stand Out.
The Christian Science Monitor, September 1, 2009, Michael Uslan, Producer of Batman Films
Michael Uslan, producer of the Batman films, was interviewed by The Christian Science Monitor to comment on the Disney purchase of Marvel Comics.
Click here to read article online.
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field! -
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