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	<title>EMSI Public Relations &#187; celebrity expert Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>So, You Want to Be The Next Big Talk Show Star?</title>
		<link>http://emsincorporated.com/talk_radio_show/</link>
		<comments>http://emsincorporated.com/talk_radio_show/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 20:36:48 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5337</guid>
		<description><![CDATA[We’ve all said it at least once in our lives. It usually happens when we’re watching TV and a talk show host is stumbling over their words or simply...]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The Book: Your New Business Card</title>
		<link>http://emsincorporated.com/book-business-card/</link>
		<comments>http://emsincorporated.com/book-business-card/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 17:56:57 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4653</guid>
		<description><![CDATA[Having been in business for over 20 years, I can attest that after writing my book, <em>Celebritize Yourself</em>, my revenue has grown annually, even through the recession. And, soon I'll be working on my second one.  So if you feel like your business has reached a plateau or is creeping in growth, and you want to inject new life and energy into your enterprise, a book is one of the most valuable marketing tools you'll ever have.  ]]></description>
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		<slash:comments>3</slash:comments>
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		<title>When it Comes to Talk Radio, You Can&#8217;t Judge by Size Alone</title>
		<link>http://emsincorporated.com/talk-radio-judge-size/</link>
		<comments>http://emsincorporated.com/talk-radio-judge-size/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 19:25:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
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		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4224</guid>
		<description><![CDATA[Typically, people engaging in talk radio-based PR campaigns will use market size and wattage of the stations they choose to pitch as a benchmark for a successful campaign. That's usually a safe bet, but that being said, it's important not to overlook some of the smaller market, smaller wattage stations. There are a lot of diamonds in that rough to be found.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Michael Uslan – Executive Producer of Batman Films</title>
		<link>http://emsincorporated.com/michael-uslan-producer-of-batman-films/</link>
		<comments>http://emsincorporated.com/michael-uslan-producer-of-batman-films/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 19:58:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[batman]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[Michael Uslan]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[tv exposure]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2303</guid>
		<description><![CDATA[Our goal is to make Michael the go-to guy for top tier media when it comes to topics or stories concerning movies or popular culture, and make him recognizable as not only the initiator of the Batman movie franchise, but also as an entertainment guru with industry knowledge and experience that’s helpful and interesting to consumers as well as those in Hollywood. Towards that end, EMSI has steadily booked Michael in electronic media such as Fox Business News, CNBC, Bloomberg TV and BBC Worldwide, as well as print articles including the New York Times, Forbes, The Christian Science Monitor, USA Today and many others.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Steps for Using Creative PR to Become an Expert Celebrity</title>
		<link>http://emsincorporated.com/5-steps-creative-pr-expert-celebrity/</link>
		<comments>http://emsincorporated.com/5-steps-creative-pr-expert-celebrity/#comments</comments>
		<pubDate>Wed, 05 May 2010 13:27:37 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[darlene quinn]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[pr angle]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3597</guid>
		<description><![CDATA[And that's when we knew we had it. We knew that promoting her simply as a new author of a racy novel that reeked of money and power wasn't going to get us very far. There are more than 370,000 new books published every year, and casting her as one of those numbers just meant that she'd be regarded as another can of beans on the shelf.
]]></description>
		<wfw:commentRss>http://emsincorporated.com/5-steps-creative-pr-expert-celebrity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Have What it Takes to Be THE Recognized Expert in Your Field?</title>
		<link>http://emsincorporated.com/takes-recognized-expert-field/</link>
		<comments>http://emsincorporated.com/takes-recognized-expert-field/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 17:02:03 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3574</guid>
		<description><![CDATA[It all comes down to knowing who you are and what you have to offer others…what is that “unique something” that makes you and your message stand out? If you really are an expert in your field, it may be time to take it to the next level and become well-known as an expert celebrity. ]]></description>
		<wfw:commentRss>http://emsincorporated.com/takes-recognized-expert-field/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>AOL News: Marsha Friedman Interview with AP Journalist Erin Conroy</title>
		<link>http://emsincorporated.com/aol-news-marsha-friedman-interview-ap-journalist-erin-conroy/</link>
		<comments>http://emsincorporated.com/aol-news-marsha-friedman-interview-ap-journalist-erin-conroy/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 14:53:45 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3281</guid>
		<description><![CDATA[EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
Click here to read article
]]></description>
		<wfw:commentRss>http://emsincorporated.com/aol-news-marsha-friedman-interview-ap-journalist-erin-conroy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hartford Business Journal: Do You Skip the TV Commercials?</title>
		<link>http://emsincorporated.com/hartford-business-journal-skip-tv-commercials/</link>
		<comments>http://emsincorporated.com/hartford-business-journal-skip-tv-commercials/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 19:17:59 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3370</guid>
		<description><![CDATA[Marsha Friedman&#8217;s article on the importance of being a guest on TV talk shows was printed in the Hartford Business Journal.
Click here to read article.
]]></description>
		<wfw:commentRss>http://emsincorporated.com/hartford-business-journal-skip-tv-commercials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>National TV Show, Daytime, Interview with Marsha Friedman</title>
		<link>http://emsincorporated.com/daytime-tv-interview-marsha-friedman/</link>
		<comments>http://emsincorporated.com/daytime-tv-interview-marsha-friedman/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 13:47:13 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr firms]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2925</guid>
		<description><![CDATA[Marsha Friedman, CEO of EMSI and author of <em>Celebritize Yourself</em> was interviewed on TV talk show, Daytime.]]></description>
		<wfw:commentRss>http://emsincorporated.com/daytime-tv-interview-marsha-friedman/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Air America, The Lionel Show, December 11, 2009, Dr. Harold Katz</title>
		<link>http://emsincorporated.com/air-america-the-lionel-show-december-11-2009-dr-harold-katz/</link>
		<comments>http://emsincorporated.com/air-america-the-lionel-show-december-11-2009-dr-harold-katz/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 20:35:16 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Coverage]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>
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		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2317</guid>
		<description><![CDATA[Dr. Harold Katz was interviewed on The Lionel Show on Air America Radio Network which is nationally syndicated to 70 stations.
]]></description>
		<wfw:commentRss>http://emsincorporated.com/air-america-the-lionel-show-december-11-2009-dr-harold-katz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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