Joe the Plumber.

Dog the Bounty Hunter.

Bill Nye the Science Guy.

While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year. Read more →

It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.

However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses.

From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman — author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) – the next celebrity expert could well be you. Read more →

In today’s world, celebrity isn’t just for celebrities anymore.  We have celebrity political pundits, celebrity cooks, lawyers, financial experts, fitness gurus, even celebrity bail bondsmen!  Professionals from a wide array of fields are now taking full advantage of this new media age – and the “New Age of Celebrity” we are living in!

For example, it might be an expert turned author like Timothy Ferriss, whose first book The 4-Hour Workweek became an instant classic and perennial bestseller, launching his status as a gold-standard consultant, speaker, expert, pundit… you name it. Read more →

Hi Friends,

As you may know, for nearly 20 years my firm has been arranging national media exposure (TV appearances, Talk Radio interviews and print campaigns) for experts in a vast array of fields ranging from health, entertainment, finance and technology and also for corporations and their products and services.

Over the years, I’ve thought many times about writing a book that would help people become nationally recognized leaders in their field. But I didn’t want to write just another self-help book – I could have – but I knew it wouldn’t get done if my heart wasn’t in it. So, I waited until I found the message that inspired me. And now I’m very excited to tell you that my book is done and just released this week! Read more →