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	<title>EMSI Public Relations &#187; corporate marketing strategy Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>Want to Get in the Game? You’ll Need a Coach</title>
		<link>http://emsincorporated.com/dundee/</link>
		<comments>http://emsincorporated.com/dundee/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 19:21:49 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR ROI]]></category>
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		<description><![CDATA[[Ali] was one of the great athletes who relied on “Angie” to advise him in the ring. Neither Ali nor Sugar Ray Leonard, both powerful and gifted, was crazy enough to think they could win all by themselves.]]></description>
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		<title>You Finally Landed a Print Interview</title>
		<link>http://emsincorporated.com/5-tips-print/</link>
		<comments>http://emsincorporated.com/5-tips-print/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:24:51 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Print PR]]></category>
		<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5779</guid>
		<description><![CDATA[Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist.]]></description>
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		<title>Why Your Marketing Plan is like A New Year’s Resolution</title>
		<link>http://emsincorporated.com/marketing-resolutions/</link>
		<comments>http://emsincorporated.com/marketing-resolutions/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 17:09:09 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR ROI]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5761</guid>
		<description><![CDATA[Marketing is building and maintaining an emotional relationship with your customers and your community. That takes place over time and with consistency, so they get to know who you are, the special qualities you possess and why you are important to their lives.]]></description>
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		<title>Changing Newspapers Demand Changing PR</title>
		<link>http://emsincorporated.com/changing-pr/</link>
		<comments>http://emsincorporated.com/changing-pr/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 15:02:16 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Print PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
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		<category><![CDATA[national pr]]></category>
		<category><![CDATA[newspapers]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5720</guid>
		<description><![CDATA[Story at a glance:
•	Massive layoffs have changed the way newspapers do business; they’re now even more short-handed and time-crunched than ever.
•	Newspapers need quick-turnaround content to help fill pages.
•	How to position and pitch yourself to editors, so you can be featured in the news. ]]></description>
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		<title>Decking the Halls Doesn’t Mean Slowing Down</title>
		<link>http://emsincorporated.com/holidays/</link>
		<comments>http://emsincorporated.com/holidays/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 21:42:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[lead generation]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5666</guid>
		<description><![CDATA[While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let's face it, the media still needs people to interview to generate content.  So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage.]]></description>
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		<title>How Small is Too Small?</title>
		<link>http://emsincorporated.com/small-small/</link>
		<comments>http://emsincorporated.com/small-small/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 16:01:29 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5661</guid>
		<description><![CDATA[So much has changed in the world of talk radio, where the power of the station isn’t as relevant as it used to be, primarily because of three key elements: ratings, formats and the Internet.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Want To Promote Yourself?</title>
		<link>http://emsincorporated.com/promote/</link>
		<comments>http://emsincorporated.com/promote/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 19:04:17 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
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		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5655</guid>
		<description><![CDATA[In public relations, one of the most important truisms revolves around the primary question that the media asks itself as it evaluates the potential stories it may cover: Who really cares?]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What is a 3-D PR Campaign?</title>
		<link>http://emsincorporated.com/3d-pr-campaign/</link>
		<comments>http://emsincorporated.com/3d-pr-campaign/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 14:44:27 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5647</guid>
		<description><![CDATA[How the Different Elements of Your PR Campaign Work Together
With all the movies coming out in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Well, really, there are four types of media outlets today – TV, radio, print (offline and online) and social media – [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Are the Building Blocks of a Modern-Day PR Campaign?</title>
		<link>http://emsincorporated.com/modernday-pr/</link>
		<comments>http://emsincorporated.com/modernday-pr/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 22:24:26 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5625</guid>
		<description><![CDATA[While the media has been specializing in reinventing itself every few business quarters, the business of marketing has been slowly evolving, trying to keep up with the changes. As each of these new areas of outreach emerges, our tactics as PR strategists are changing with the times.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Can I Supercharge My Social Media Efforts?</title>
		<link>http://emsincorporated.com/supercharge/</link>
		<comments>http://emsincorporated.com/supercharge/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 14:42:58 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5613</guid>
		<description><![CDATA[By now, everyone knows that social media is a key component to any marketing campaign. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing with your social networking campaign that can supercharge all of your efforts: build an opt-in email list. Read on.]]></description>
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