Get Your Promotion in Shape for the Holidays: Marketing for Holidays and Beyond Starts Now
The holidays are upon us, once again, and as retailers try to get in gear sooner each year you can never start planning too early! After all, more than 70 percent of all consumer goods sold in the U.S. are sold in the fourth quarter of the year. For marketers, it’s the opportunity to meet and expand sales projections, and set the stage for the New Year. Read more on getting your promotion in shape for the holidays →
How Familiar (and Unfamiliar) Holidays Can Drive Your PR Campaign
As the dog days of summer wind down, I think it’s only appropriate that I tell a dog story of my own.
It starts with a client of mine who is a dog crusader with a cause. She’s written seven books about it, and just released a new one. Her passion, as if you haven’t figured it out by now, is animal rescue – specifically dogs from animal shelters. It’s a reasonably narrow cause, but she has been getting a great deal of attention, and October is going to be even bigger for her. You see, October is national Adopt-a-Shelter-Dog Month, sponsored by the American Society for the Prevention of Cruelty to Animals (ASPCA). For our client, it’s a month made in heaven for her message. Read more on how holidays can drive your PR campaign →
Feel Like You’ve Failed As An Author?
I talk to authors every day who are ready to throw in the towel when it comes to promoting their books. It’s either because they were unsuccessful in their own efforts to get the media interested in interviewing them, or worse, they hired a publicity firm to get them media coverage and the firm had little to no success. This second scenario is really the worst one for an author as they can really lose faith in themselves and in the importance of their message. Read more on feeling like you failed as an author →
When is a Good Time To Start Your PR Campaign? How About NOW?
“What may be done at any time will be done at no time.”
– Scottish Proverb
Okay, don’t ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. Read more on when is a good time to start your PR campaign →
Planning on Booking Your Own TV Publicity?
There’s More to It than Just Sending Out a Press Release
In the past few months, I’ve covered a lot of ground with regard to how to do your own public relations campaign. I’ve explained how to make yourself or your company appealing to the media, how to write pitches and why articles work better than press releases.
But I haven’t yet explained some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details – but the number of logistical issues you have to deal with for TV exposure is far greater. Read more on how to book your own TV publicity →
Want to Get on TV? Follow a Daily News Routine to Increase Your Chances
Over the years, I’ve always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like “bumper sticker” advice, but it’s really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency.
It’s actually a very simple list of easy steps that anyone can do, and it can get blockbuster results. Read more on a strategy to get on TV →
How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It
Do you know what the media would consider newsworthy about you or your company?
Many new clients come to us with a strong opinion about what their “pitch” should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it’s very understandable that this could occur, if you’re not working with the media the way we do, day in and day out, developing story angles intended to grab their interest. Read more on getting the media interested in you →
Fox Business, May 14, 2010, Michael Uslan, Executive Producer of The Dark Knight
Watch Michael Uslan, Executive Producer of The Dark Knight and the other Batman movies, interviewed on Fox Business.
Miss USA and the Start of Hypocrite Season
I wish hypocrites had seasons, like allergy season. Every spring, we all know that the pollen will be flying and most of us will be loopy on antihistamines to keep us from sneezing our proboscis off. That’s why I wish there was a hypocrites season, so we’d be able to anticipate their yammering, and be able to take an Advil in advance to prevent the headaches these idiots cause.
The hypocrites are in full bloom this week with the advent of sexy Miss USA photos that are being used to introduce the contestants on the Miss USA Web site. (See all 51 contestants at NYDailyNews.com.) Read more on Miss USA PR flap →
How to Effectively Manage Your PR Agency
Companies Need to Be Responsive to Maximize Returns on Their Marketing Investment
You’ve looked at your sales, your marketing, your budget and your revenues, and you decided it’s time to make an investment in public relations. You interview several PR firms, take bids and make your choice. Now, you have an “agency of record” and you’re ready to reap the benefits of placements in print, online media, radio and TV. Read more on how to effectively manage your PR agency →
How Not to Do a TV Interview
4 “Don’ts” to Keep In Mind to Ensure You Don’t Blow It
Sometimes I feel bad for on-air TV personalities, because if you’re on television regularly for any length of time, you’re going to screw up. It’s inevitable. It’s the law of averages, and when you do, YouTube will be sure to archive it for future generations. Read more on how NOT to do a TV Intervew →
How to Use PR to Overcome the 3 Biggest Challenges of the Natural Products Industry
It seems so simple and obvious.
Create healthy products that are really good for people, using natural ingredients or materials. Who wouldn’t prefer to buy foods and other products that are natural and healthy, over those that are…not? Read more on using PR to overcome the challenges of the natural products industry →
Why Do We Listen to Movie Critics and How Can You Use That Paradigm in Your Business?
Movies are getting more expensive and before we plunk down $9 for a ticket, and perhaps spend an additional $15 – $20 on popcorn and sodas, most of us first look to see what the critics have to say about the movie we’re planning to see. Read more on using the movie review paradigm in your business →
Do You Skip the TV Commercials? You’re Not Alone
Why Getting On the Show Is More Important Than Ever
Commercials used to be the time to get up and stretch the ol’ legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote.
The advent of Digital Video Recorders (DVRs), often referred to by one of the leading brand names, TIVO, has finally given the viewer a break from the background noise of television advertising. Instead of being screamed at by local car dealers, pitched on the ShamWow or told repeatedly to not squeeze the Charmin, many consumers who subscribe to cable TV these days just zoom past the commercials without ever giving them a second look. Read more on being IN the show, not in the commercial →
Pop Culture Confidential: Life on Planet Tiger
Below is an article on the subject of crisis PR. I am fortunate to have on my PR team Tony Panaccio, a veteran agency PR strategist with specific experience in handling the message and the press when worst case scenarios come true. I asked Tony to write this article and I think you’ll find it interesting and relevant, given the current 24/7 media culture. Enjoy! Read more on Tiger Woods and crisis PR →
PR is the Antidote for Product Invisibility
Learn the PR Way to Get Your Product Some Badly Needed Attention!
A shocking realization occurs to many businesses not long after their product hits the market: they realize their products are invisible. It quickly becomes apparent that consumers simply can’t see their products. That comes as no surprise with hundreds of thousands of new products hitting the market every year!
With this much competition in the marketplace combined with no media coverage, the result is no connection to the buying public. The product hasn’t been discussed on successive talk radio shows or seen on TV. Neither has there been any newspaper coverage nor conspicuous product reviews in popular publications. Read more on why PR is the antidote for Product Invisibility →
Are You Paying Your PR Firm To Develop Their Strategy For Your Campaign?
Why “Strategy” Is One of The Biggest Boondoggles in PR
Good marketing people never do anything without a plan. That’s a given.
So, it stands to reason that good PR people shouldn’t embark on a program without a plan. The question is, how much should a client pay a firm for that plan? Read more on PR firms developing strategy for your campaign →
Why Getting Published Will Help Your Business
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. Read more on how getting published can help your business →
Issues Today Host Bob Gourley Interviews Marsha Friedman
Host Bob Gourley of Issues Today Radio Network, interviews Marsha Friedman.
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
