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	<title>EMSI Public Relations&#187; corporate pr strategy Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<description>Public Relations Firm EMSI - PR Firms, PR Agencies</description>
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		<title>Planning on Booking Your Own TV Publicity?</title>
		<link>http://emsincorporated.com/planning-booking-tv-publicity-sending-press-release/</link>
		<comments>http://emsincorporated.com/planning-booking-tv-publicity-sending-press-release/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 18:13:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4433</guid>
		<description><![CDATA[It's not unusual for a producer to be interested in your pitch, but want the interview to be done at a location that illustrates what the story is about.  TV, after all, is a visual medium. 

A great example that comes to mind is a client who is an expert on how to deal with foreclosure - a timely topic, unfortunately.  He was traveling around the country to cities experiencing high percentages of foreclosures and in each city we obtained media coverage for him.  But in Phoenix, Arizona, the producer didn't want just a "talking head" interview. She agreed to do the interview only if it could be at a foreclosure property.  And of course it was up to us to locate a suitable site, get permission to shoot the interview there, and ensure the TV crew had access when they arrived.  After many, many phone calls to pull all of this together, the location was finalized, permission was obtained and the client's TV interview was confirmed.  In fact, it turned out to be one of the client's best interviews.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want to Get on TV? Follow a Daily News Routine to Increase Your Chances</title>
		<link>http://emsincorporated.com/tv-follow-daily-news-routine-increase-chances/</link>
		<comments>http://emsincorporated.com/tv-follow-daily-news-routine-increase-chances/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:48:50 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
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		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[tv coverage]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=4378</guid>
		<description><![CDATA[A daily routine of following breaking news and popular stories is the first and most essential step in my formula for how you can get interviewed by the media. If you are Internet savvy and prefer to get your news digitally, tracking news trends will be a breeze. There are many online news outlets, such as Yahoo, MSN, CNN and AOL, that prominently feature on their sites the most searched and significant news events each day. There are also other online services, such as Google Alerts, Digg, and others, that allow users to stay on top of the hot topics. If your preference - like me - is to watch the news on TV and/or read daily newspapers, those are also effective methods for keeping up with the news cycles. Whether you prefer traditional or digital news, the key thing is to establish a news-tracking routine and stick to it. It will orient you as to which news topics are getting the most attention, and will be a strong predictor of which stories are most likely to have a longer cycle on TV news outlets.</]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It</title>
		<link>http://emsincorporated.com/media-interested-newsworthy-knowing/</link>
		<comments>http://emsincorporated.com/media-interested-newsworthy-knowing/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:18:24 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Interviews on Talk Radio]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Newspaper and Magazine Coverage]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[arthur murray]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[dancing with the stars]]></category>
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		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3719</guid>
		<description><![CDATA[Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it's very understandable that this could occur, if you're not working with the media the way we do, day in and day out, developing story angles intended to grab their interest.<!--]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Fox Business, May 14, 2010, Michael Uslan, Executive Producer of The Dark Knight</title>
		<link>http://emsincorporated.com/fox-business-19-2010-michael-uslan-executive-producer-dark-knight/</link>
		<comments>http://emsincorporated.com/fox-business-19-2010-michael-uslan-executive-producer-dark-knight/#comments</comments>
		<pubDate>Fri, 14 May 2010 18:04:30 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Coverage]]></category>
		<category><![CDATA[batman]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[dark knight]]></category>
		<category><![CDATA[Michael Uslan]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[public ralations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3648</guid>
		<description><![CDATA[Watch Michael Uslan, Executive Producer of The Dark Knight and the other Batman movies, interviewed on Fox Business.
Watch the latest business video at video.foxbusiness.com
]]></description>
		<wfw:commentRss>http://emsincorporated.com/fox-business-19-2010-michael-uslan-executive-producer-dark-knight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Miss USA and the Start of Hypocrite Season</title>
		<link>http://emsincorporated.com/miss-usa-pr-crisis-blunder-or-stunt/</link>
		<comments>http://emsincorporated.com/miss-usa-pr-crisis-blunder-or-stunt/#comments</comments>
		<pubDate>Tue, 11 May 2010 21:00:33 +0000</pubDate>
		<dc:creator>Tony Panaccio</dc:creator>
				<category><![CDATA[Crisis Public Relations]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[beauty pageant]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Miss USA]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3625</guid>
		<description><![CDATA[The hypocrites are in full bloom this week with the advent of sexy Miss USA photos that are being used to introduce the contestants on the Miss USA Web site. Apparently, the Miss USA organization received some angry emails and phone calls from the legion of <em>Leave it to Beaver</em> throwbacks to the 1950s who think scantily clad beauty pageant contestants will contribute to the fall of western society. After all, if impressionable young children log on to the site, they might be encouraged to, you know, think about girls and stuff.
]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Effectively Manage Your PR Agency</title>
		<link>http://emsincorporated.com/effectively-manage-pr-agency/</link>
		<comments>http://emsincorporated.com/effectively-manage-pr-agency/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 16:43:37 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr firms]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3205</guid>
		<description><![CDATA[It’s a good business choice to do PR as an integral part of your marketing. But don’t turn that good choice into a bad one by only doing the job halfway. Hire your firm, manage them, respond to them and give them the freedom to do the job you hired them to do. When you’re done, you should have some great clips to show for it, and to use continually to drive your leads and business.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Not to Do a TV Interview</title>
		<link>http://emsincorporated.com/tv-interview-4-donts-ensure-dont-blow/</link>
		<comments>http://emsincorporated.com/tv-interview-4-donts-ensure-dont-blow/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 18:40:09 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Interviews on Talk Radio]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3172</guid>
		<description><![CDATA[When you're thinking of doing TV interviews, here are some basic, and not so basic do's and don'ts to help you through the rough patches.]]></description>
		<wfw:commentRss>http://emsincorporated.com/tv-interview-4-donts-ensure-dont-blow/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How to Use PR to Overcome the 3 Biggest Challenges of the Natural Products Industry</title>
		<link>http://emsincorporated.com/pr-overcome-challenges-natural-products-industry/</link>
		<comments>http://emsincorporated.com/pr-overcome-challenges-natural-products-industry/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 19:13:54 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=3091</guid>
		<description><![CDATA[Smaller companies have to be smart and creative to compete in these markets. So how do you create consumer awareness when your annual marketing budget is swamped by those of the big conglomerates like a row boat in the wake of the QE II?

One of the best strategies available to you is a well-conceived PR campaign to gain consumer awareness of your products. I’m talking about arranging interviews for your spokesperson on talk radio and TV shows, or to receive editorial coverage in newspapers and magazines.  This media coverage can mean a huge increase in consumer awareness of your products, and it can be achieved at a fraction of the cost of equivalent advertising time.
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why Do We Listen to Movie Critics and How Can You Use That Paradigm in Your Business?</title>
		<link>http://emsincorporated.com/listen-movie-critics-paradigm-business/</link>
		<comments>http://emsincorporated.com/listen-movie-critics-paradigm-business/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 17:22:22 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Interviews on Talk Radio]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Newspaper and Magazine Coverage]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2949</guid>
		<description><![CDATA[So what does the business of movie critics have to do with YOUR business? In the same way that Ebert’s thumbs up encourages you to see the movies he recommends, media coverage for you and your company offers an implicit endorsement that can have a similarly favorable effect on consumers.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>FindYourPolicy.com, Michael Hartmann, CEO</title>
		<link>http://emsincorporated.com/findyourpolicycom-michael-hartmann-ceo/</link>
		<comments>http://emsincorporated.com/findyourpolicycom-michael-hartmann-ceo/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 15:48:37 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Success Stories]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2938</guid>
		<description><![CDATA[FindYourPolicy.com, Michael Hartmann, CEO]]></description>
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		<slash:comments>0</slash:comments>
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