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	<title>EMSI Public Relations &#187; corporate pr strategy Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
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		<title>You Finally Landed a Print Interview</title>
		<link>http://emsincorporated.com/5-tips-print/</link>
		<comments>http://emsincorporated.com/5-tips-print/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:24:51 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Print PR]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
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		<category><![CDATA[Media Exposure]]></category>
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		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5779</guid>
		<description><![CDATA[Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist.]]></description>
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		<title>Changing Newspapers Demand Changing PR</title>
		<link>http://emsincorporated.com/changing-pr/</link>
		<comments>http://emsincorporated.com/changing-pr/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 15:02:16 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Print PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5720</guid>
		<description><![CDATA[Story at a glance:
•	Massive layoffs have changed the way newspapers do business; they’re now even more short-handed and time-crunched than ever.
•	Newspapers need quick-turnaround content to help fill pages.
•	How to position and pitch yourself to editors, so you can be featured in the news. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How Small is Too Small?</title>
		<link>http://emsincorporated.com/small-small/</link>
		<comments>http://emsincorporated.com/small-small/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 16:01:29 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5661</guid>
		<description><![CDATA[So much has changed in the world of talk radio, where the power of the station isn’t as relevant as it used to be, primarily because of three key elements: ratings, formats and the Internet.]]></description>
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		<title>Want To Promote Yourself?</title>
		<link>http://emsincorporated.com/promote/</link>
		<comments>http://emsincorporated.com/promote/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 19:04:17 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5655</guid>
		<description><![CDATA[In public relations, one of the most important truisms revolves around the primary question that the media asks itself as it evaluates the potential stories it may cover: Who really cares?]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>What is a 3-D PR Campaign?</title>
		<link>http://emsincorporated.com/3d-pr-campaign/</link>
		<comments>http://emsincorporated.com/3d-pr-campaign/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 14:44:27 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5647</guid>
		<description><![CDATA[How the Different Elements of Your PR Campaign Work Together
With all the movies coming out in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Well, really, there are four types of media outlets today – TV, radio, print (offline and online) and social media – [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>What Are the Building Blocks of a Modern-Day PR Campaign?</title>
		<link>http://emsincorporated.com/modernday-pr/</link>
		<comments>http://emsincorporated.com/modernday-pr/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 22:24:26 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5625</guid>
		<description><![CDATA[While the media has been specializing in reinventing itself every few business quarters, the business of marketing has been slowly evolving, trying to keep up with the changes. As each of these new areas of outreach emerges, our tactics as PR strategists are changing with the times.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Can I Supercharge My Social Media Efforts?</title>
		<link>http://emsincorporated.com/supercharge/</link>
		<comments>http://emsincorporated.com/supercharge/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 14:42:58 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5613</guid>
		<description><![CDATA[By now, everyone knows that social media is a key component to any marketing campaign. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing with your social networking campaign that can supercharge all of your efforts: build an opt-in email list. Read on.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Should Your “Promotional Tagline” Be?</title>
		<link>http://emsincorporated.com/tagline-2/</link>
		<comments>http://emsincorporated.com/tagline-2/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 18:37:28 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5590</guid>
		<description><![CDATA[In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I’m not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Can We Learn From the “Occupy Wall Street” Media Coverage?</title>
		<link>http://emsincorporated.com/occupy-wall-street/</link>
		<comments>http://emsincorporated.com/occupy-wall-street/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 14:54:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5564</guid>
		<description><![CDATA[For the last month or so, what began as a small group of protestors on Wall Street has become a national phenomenon. Satellite protests have popped up all over the country and the media is abuzz with coverage and opinions about the movement. Whether or not you agree with the protesters, the thing that’s interesting to me as a PR person is how the story has grown and where its initial push began -- social media and the Internet. Read on.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are Press Release Services Worth It?</title>
		<link>http://emsincorporated.com/press-release-services/</link>
		<comments>http://emsincorporated.com/press-release-services/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 21:06:52 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5524</guid>
		<description><![CDATA[In the PR business, I’ve had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you’ll find a wide variety of them. However, the question you have to ask yourself is, “What does that really get me?” Read on.]]></description>
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		<slash:comments>4</slash:comments>
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