I wish hypocrites had seasons, like allergy season. Every spring, we all know that the pollen will be flying and most of us will be loopy on antihistamines to keep us from sneezing our proboscis off. That’s why I wish there was a hypocrites season, so we’d be able to anticipate their yammering, and be able to take an Advil in advance to prevent the headaches these idiots cause.

The hypocrites are in full bloom this week with the advent of sexy Miss USA photos that are being used to introduce the contestants on the Miss USA Web site. (See all 51 contestants at NYDailyNews.com.) Read more →

Companies Need to Be Responsive to Maximize Returns on Their Marketing Investment

You’ve looked at your sales, your marketing, your budget and your revenues, and you decided it’s time to make an investment in public relations. You interview several PR firms, take bids and make your choice. Now, you have an “agency of record” and you’re ready to reap the benefits of placements in print, online media, radio and TV. Read more →

4 “Don’ts” to Keep In Mind to Ensure You Don’t Blow It

Sometimes I feel bad for on-air TV personalities, because if you’re on television regularly for any length of time, you’re going to screw up. It’s inevitable. It’s the law of averages, and when you do, YouTube will be sure to archive it for future generations. Read more →

It seems so simple and obvious.

Create healthy products that are really good for people, using natural ingredients or materials. Who wouldn’t prefer to buy foods and other products that are natural and healthy, over those that are…not? Read more →

Movies are getting more expensive and before we plunk down $9 for a ticket, and perhaps spend an additional $15 – $20 on popcorn and sodas, most of us first look to see what the critics have to say about the movie we’re planning to see. Read more →

Why Getting On the Show Is More Important Than Ever

Commercials used to be the time to get up and stretch the ol’ legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote.

The advent of Digital Video Recorders (DVRs), often referred to by one of the leading brand names, TIVO, has finally given the viewer a break from the background noise of television advertising. Instead of being screamed at by local car dealers, pitched on the ShamWow or told repeatedly to not squeeze the Charmin, many consumers who subscribe to cable TV these days just zoom past the commercials without ever giving them a second look. Read more →

Below is an article on the subject of crisis PR. I am fortunate to have on my PR team Tony Panaccio, a veteran agency PR strategist with specific experience in handling the message and the press when worst case scenarios come true. I asked Tony to write this article and I think you’ll find it interesting and relevant, given the current 24/7 media culture. Enjoy! Read more →

Learn the PR Way to Get Your Product Some Badly Needed Attention!

A shocking realization occurs to many businesses not long after their product hits the market: they realize their products are invisible. It quickly becomes apparent that consumers simply can’t see their products. That comes as no surprise with hundreds of thousands of new products hitting the market every year!

With this much competition in the marketplace combined with no media coverage, the result is no connection to the buying public. The product hasn’t been discussed on successive talk radio shows or seen on TV. Neither has there been any newspaper coverage nor conspicuous product reviews in popular publications. Read more →

Why “Strategy” Is One of The Biggest Boondoggles in PR

Good marketing people never do anything without a plan. That’s a given.

So, it stands to reason that good PR people shouldn’t embark on a program without a plan. The question is, how much should a client pay a firm for that plan? Read more →

You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.

You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. Read more →