Seven PR Secrets for Getting on Talk Radio to Promote Your Book
And How to Make Sure They Invite You Back
Successful non-fiction authors know a secret.
They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. Read more on the seven PR secrets for getting on talk radio →
Do You Skip the TV Commercials? You’re Not Alone
Why Getting On the Show Is More Important Than Ever
Commercials used to be the time to get up and stretch the ol’ legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote.
The advent of Digital Video Recorders (DVRs), often referred to by one of the leading brand names, TIVO, has finally given the viewer a break from the background noise of television advertising. Instead of being screamed at by local car dealers, pitched on the ShamWow or told repeatedly to not squeeze the Charmin, many consumers who subscribe to cable TV these days just zoom past the commercials without ever giving them a second look. Read more on being IN the show, not in the commercial →
How Effective Are Your Press Releases in Getting You Press?
Learn Which PR Tools Work Best
I had an interesting phone call yesterday that got me thinking about people’s understanding on the subject of PR—or should I say their misunderstanding. The caller was a prospective client—a very savvy businesswoman—who asked if my firm can send out a press release for a new product they’re getting ready to launch. Read more on the effectiveness of your press releases →
How to Get Your Web Site Mentioned on the Air
More and more, the Web site is becoming the point of sale for many businesses, whether they are product or service oriented. E-commerce is driving more consumer sales than ever before, and the Internet has already become the first stop for companies interested in B2B products and services. Read more on using TV and radio interviews to drive traffic to your website →
Why Getting Published Will Help Your Business
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. Read more on how getting published can help your business →
In An Uncertain Economy, When It Comes to Your Marketing, Be Certain About This…
After one of the worst periods for sales in retail history, some of the largest retailers in the country are saying that this year they are going to work harder than ever at increasing sales while trying to contain marketing expenses, according to a Dow Jones story that ran this morning.
Their solution? The Internet.
“We’re looking at how we can be more targeted in how we talk to our customers,” said Barbara Hagen, senior marketing director for brand strategy and communications at Best Buy Inc., who was speaking at the National Retail Federation’s annual convention in New York City on Sunday. She described marketing tactics designed to increase their visibility and drive people to their Web site to buy online or head to their retail locations. “It’s also a way of increasing loyalty and retention.” Read more
How Do You Know Which Medium Is Right For Your Message?
Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.
Per day.
So, with competition like that, how do you make the most of your PR campaign and not get lost in the shuffle? Read more
Darlene Quinn – Author, Winner of the 2009 Indie National Excellence Award for Fiction
Darlene Quinn came to EMSI with a unique challenge – use PR to promote a novel. While non-fiction books are a perfect match for the media because their authors provide valuable information about their areas of expertise, there are very few quality media outlets for fiction authors.
Keep in mind, there are over 400,000 new books published each year, and every one of those authors is clamoring to get air time and ink to push their books, as well.
One of the reasons Darlene chose the retail fashion industry as a setting for her book was because she was once a senior executive at the Bullocks Wilshire chain of department stores in Illinois. It was her experience there, and her friendships with top executives there and at Macy’s, that gave her a deep knowledge of what went on behind closed doors.
That gave us a strategy we knew would work.
Here was a woman who knew the inner workings of the retail industry at a time when major chain stores were filing for bankruptcy and stores were closing by the thousands all over the country because of the recession. In addition, because she was now an author instead of a retail executive, she could be completely candid about what was going on in retail, without fear of recrimination. Our team knew what to do.
EMSI began booking her for interviews on radio, on TV and in print as an expert commentator about the recession as it was affecting the consumer retail business. So far, Darlene has had more than 100 radio interviews and several national TV interviews. In addition, she has appeared in a variety of print and Web publications with a combined circulation/impressions level of more than 100 million. This national media exposure has accomplished two key goals: 1) it positioned her as an expert on the inner workings of the retail industry, and 2) at the same time afforded her the opportunity to promote her book.
Why You Should Market MORE – Not Less – When Times Are Tough
Whenever times get tough for businesses, CEOs talk about “tightening their belts” as a way to signify cutting back on essentials in order to ride out the rough patch. And cutting back is a correct strategy. It’s definitely not the time to dole out generous bonuses, arrange extravagant company trips or find new company perks to buy into! Instead, it’s the time to review every expense and ensure that only those affecting your bottom line are kept in tact. It’s also the time to evaluate personnel or positions that may no longer be as necessary in slower sales times. Read more
How to Reach Your Niche Target Market through the Mass Media
Are Consumer News Publications Better Than Trade Publications For Reaching Your Target Market?
I’ll admit that sometimes they make me feel guilty.
They sit in the corner of my desk, ignored, orphaned and gathering dust. They arrive on time, every month, and I push them aside in favor of more mission-critical tasks. I really don’t throw them away until they start piling too high for me to see over them, but I feel guilty when I discard them without looking at them.
They are my trade magazines, and while I’d never cancel my subscriptions, I am as guilty as most people of ignoring them. On the other hand, I never fail to read Tampa’s major daily newspaper every morning (with coffee cup in hand) and monitor certain news websites. Read more
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