<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
xmlns:rawvoice="http://www.rawvoice.com/rawvoiceRssModule/"
>

<channel>
	<title>EMSI Public Relations &#187; cost effective marketing Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
	<atom:link href="http://emsincorporated.com/tag/cost-effective-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://emsincorporated.com</link>
	<description>Public Relations Firm EMSI - PR Firms, PR Agencies</description>
	<lastBuildDate>Wed, 08 Feb 2012 22:46:32 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
<!-- podcast_generator="Blubrry PowerPress/2.0.4" -->
	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://emsincorporated.com/wp-content/plugins/powerpress/itunes_default.jpg" />
	<itunes:subtitle>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:subtitle>
	<image>
		<title>EMSI Public Relations &#187; cost effective marketing Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
		<url>http://emsincorporated.com/wp-content/plugins/powerpress/rss_default.jpg</url>
		<link>http://emsincorporated.com</link>
	</image>
		<item>
		<title>Media Exposure is Marketing Gold – If You Know How to Use It</title>
		<link>http://emsincorporated.com/marketing-gold/</link>
		<comments>http://emsincorporated.com/marketing-gold/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 18:41:34 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR ROI]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[tv coverage]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5802</guid>
		<description><![CDATA[For anyone trying to build a business, sell a product or get their book into the hands of more consumers, the implicit endorsement that comes from being interviewed by the media is what I call “marketing gold.”]]></description>
		<wfw:commentRss>http://emsincorporated.com/marketing-gold/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You Finally Landed a Print Interview</title>
		<link>http://emsincorporated.com/5-tips-print/</link>
		<comments>http://emsincorporated.com/5-tips-print/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:24:51 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Print PR]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5779</guid>
		<description><![CDATA[Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist.]]></description>
		<wfw:commentRss>http://emsincorporated.com/5-tips-print/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Your Marketing Plan is like A New Year’s Resolution</title>
		<link>http://emsincorporated.com/marketing-resolutions/</link>
		<comments>http://emsincorporated.com/marketing-resolutions/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 17:09:09 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR ROI]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5761</guid>
		<description><![CDATA[Marketing is building and maintaining an emotional relationship with your customers and your community. That takes place over time and with consistency, so they get to know who you are, the special qualities you possess and why you are important to their lives.]]></description>
		<wfw:commentRss>http://emsincorporated.com/marketing-resolutions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Decking the Halls Doesn’t Mean Slowing Down</title>
		<link>http://emsincorporated.com/holidays/</link>
		<comments>http://emsincorporated.com/holidays/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 21:42:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5666</guid>
		<description><![CDATA[While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let's face it, the media still needs people to interview to generate content.  So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage.]]></description>
		<wfw:commentRss>http://emsincorporated.com/holidays/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Small is Too Small?</title>
		<link>http://emsincorporated.com/small-small/</link>
		<comments>http://emsincorporated.com/small-small/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 16:01:29 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5661</guid>
		<description><![CDATA[So much has changed in the world of talk radio, where the power of the station isn’t as relevant as it used to be, primarily because of three key elements: ratings, formats and the Internet.]]></description>
		<wfw:commentRss>http://emsincorporated.com/small-small/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Want To Promote Yourself?</title>
		<link>http://emsincorporated.com/promote/</link>
		<comments>http://emsincorporated.com/promote/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 19:04:17 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5655</guid>
		<description><![CDATA[In public relations, one of the most important truisms revolves around the primary question that the media asks itself as it evaluates the potential stories it may cover: Who really cares?]]></description>
		<wfw:commentRss>http://emsincorporated.com/promote/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What is a 3-D PR Campaign?</title>
		<link>http://emsincorporated.com/3d-pr-campaign/</link>
		<comments>http://emsincorporated.com/3d-pr-campaign/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 14:44:27 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5647</guid>
		<description><![CDATA[How the Different Elements of Your PR Campaign Work Together
With all the movies coming out in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Well, really, there are four types of media outlets today – TV, radio, print (offline and online) and social media – [...]]]></description>
		<wfw:commentRss>http://emsincorporated.com/3d-pr-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>So You Think You Have Social Media Covered?</title>
		<link>http://emsincorporated.com/social-media-covered/</link>
		<comments>http://emsincorporated.com/social-media-covered/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 18:41:31 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5608</guid>
		<description><![CDATA[I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site. They felt that ANY Web presence was better than none at all and they found people they knew to help them who were “into the whole Internet thing.” As social media has become a serious part of the foundation of the media in general, some people regard it the same way as they used to regard Web sites...]]></description>
		<wfw:commentRss>http://emsincorporated.com/social-media-covered/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What Should Your “Promotional Tagline” Be?</title>
		<link>http://emsincorporated.com/tagline-2/</link>
		<comments>http://emsincorporated.com/tagline-2/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 18:37:28 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5590</guid>
		<description><![CDATA[In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I’m not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on.]]></description>
		<wfw:commentRss>http://emsincorporated.com/tagline-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media is How the Big Boys Play</title>
		<link>http://emsincorporated.com/social-media-big-boys-play/</link>
		<comments>http://emsincorporated.com/social-media-big-boys-play/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 20:53:23 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5536</guid>
		<description><![CDATA[“There is a reason that Facebook just kicked social TV into high gear. As one blogger said: ‘When people start consuming content through Facebook, it enables a new world of friend-to-friend discovery that is potentially worth more than any promo campaign on the planet.’ In other words, better than any network today can provide.”]]></description>
		<wfw:commentRss>http://emsincorporated.com/social-media-big-boys-play/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
	</channel>
</rss>

