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	<title>EMSI Public Relations&#187; cost effective marketing Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<link>http://emsincorporated.com</link>
	<description>Public Relations Firm EMSI - PR Firms, PR Agencies</description>
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		<title>Planning on Booking Your Own TV Publicity?</title>
		<link>http://emsincorporated.com/planning-booking-tv-publicity-sending-press-release/</link>
		<comments>http://emsincorporated.com/planning-booking-tv-publicity-sending-press-release/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 18:13:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4433</guid>
		<description><![CDATA[It's not unusual for a producer to be interested in your pitch, but want the interview to be done at a location that illustrates what the story is about.  TV, after all, is a visual medium. 

A great example that comes to mind is a client who is an expert on how to deal with foreclosure - a timely topic, unfortunately.  He was traveling around the country to cities experiencing high percentages of foreclosures and in each city we obtained media coverage for him.  But in Phoenix, Arizona, the producer didn't want just a "talking head" interview. She agreed to do the interview only if it could be at a foreclosure property.  And of course it was up to us to locate a suitable site, get permission to shoot the interview there, and ensure the TV crew had access when they arrived.  After many, many phone calls to pull all of this together, the location was finalized, permission was obtained and the client's TV interview was confirmed.  In fact, it turned out to be one of the client's best interviews.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Want to Get on TV? Follow a Daily News Routine to Increase Your Chances</title>
		<link>http://emsincorporated.com/tv-follow-daily-news-routine-increase-chances/</link>
		<comments>http://emsincorporated.com/tv-follow-daily-news-routine-increase-chances/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:48:50 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
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		<category><![CDATA[Public Relations]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=4378</guid>
		<description><![CDATA[A daily routine of following breaking news and popular stories is the first and most essential step in my formula for how you can get interviewed by the media. If you are Internet savvy and prefer to get your news digitally, tracking news trends will be a breeze. There are many online news outlets, such as Yahoo, MSN, CNN and AOL, that prominently feature on their sites the most searched and significant news events each day. There are also other online services, such as Google Alerts, Digg, and others, that allow users to stay on top of the hot topics. If your preference - like me - is to watch the news on TV and/or read daily newspapers, those are also effective methods for keeping up with the news cycles. Whether you prefer traditional or digital news, the key thing is to establish a news-tracking routine and stick to it. It will orient you as to which news topics are getting the most attention, and will be a strong predictor of which stories are most likely to have a longer cycle on TV news outlets.</]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>How to Promote Your Product or Book During Your Radio Interview</title>
		<link>http://emsincorporated.com/promote-product-book-radio-interview/</link>
		<comments>http://emsincorporated.com/promote-product-book-radio-interview/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 18:09:11 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Interviews on Talk Radio]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
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		<category><![CDATA[publicity]]></category>
		<category><![CDATA[radio guest]]></category>
		<category><![CDATA[radio interview]]></category>
		<category><![CDATA[talk radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4107</guid>
		<description><![CDATA[Remember, the radio hosts who interview you are not just considered hosts - they are radio personalities. Their names are typically attached to their show. This is not a matter of ego or vanity...the station develops their profiles so they become local, or even national, celebrities, creating a fan base and loyal listeners. Don't try to take over the show. Don't try to be funnier than the host. Don't try to wisecrack to the host, thinking that you can gain points with the audience by "busting his chops." The host is the leader, and if he likes you, his listeners will like you, too. Your smartest strategy is to engage the host and follow his lead. If you do, the interview will be smooth, the interplay will be congenial, and the host may well ask you back. At the very least, he'll be more sincere about promoting your book or company.]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Marketers Should Not Ignore the She-Conomy</title>
		<link>http://emsincorporated.com/marketers-ignore-sheconomy-women-key-buying-decisions-home-work/</link>
		<comments>http://emsincorporated.com/marketers-ignore-sheconomy-women-key-buying-decisions-home-work/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 15:25:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[gloria steinem]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[marti barletta]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4055</guid>
		<description><![CDATA[Over the next decade, women will control two-thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How to Make the Most of Your On-Air Time</title>
		<link>http://emsincorporated.com/onair-time/</link>
		<comments>http://emsincorporated.com/onair-time/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 19:31:44 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[cost effective marketing]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=3917</guid>
		<description><![CDATA[Whether you are promoting your business, product, or a new book, if you want to reach the greatest number of potential customers, in your target markets, your aim should be to get on the air.
]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The True ROI of Public Relations: What Do You REALLY Get From a PR Campaign</title>
		<link>http://emsincorporated.com/true-roi-public-relations-pr-campaign/</link>
		<comments>http://emsincorporated.com/true-roi-public-relations-pr-campaign/#comments</comments>
		<pubDate>Thu, 27 May 2010 13:37:07 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr firm]]></category>
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		<category><![CDATA[roi of pr]]></category>
		<category><![CDATA[roi of public relations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3713</guid>
		<description><![CDATA[The truth is, the ROI of PR is very different than the ROI of advertising and no less valuable.  But, because of the differences, it requires an altogether different yardstick than advertising’s traditional cost-benefit analysis. ]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>MSN Money: Marsha Friedman Interview with AP Journalist Erin Conroy</title>
		<link>http://emsincorporated.com/msn-money-marsha-friedman-interview-ap-journalist-erin-conroy/</link>
		<comments>http://emsincorporated.com/msn-money-marsha-friedman-interview-ap-journalist-erin-conroy/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 14:35:56 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3262</guid>
		<description><![CDATA[EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by MSN Money, which has 9,180,500 VPM (visits/month).
Click here to read article
]]></description>
		<wfw:commentRss>http://emsincorporated.com/msn-money-marsha-friedman-interview-ap-journalist-erin-conroy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Road to Celebrity Can Have Many Twists and Turns</title>
		<link>http://emsincorporated.com/road-celebrity-twists-turns/</link>
		<comments>http://emsincorporated.com/road-celebrity-twists-turns/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 13:15:44 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
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		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[cesar milan]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[dog whisperer]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[oprah winfrey]]></category>
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		<category><![CDATA[rachel ray]]></category>
		<category><![CDATA[rosie o'donnell]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3249</guid>
		<description><![CDATA[In today's celebrity-driven culture, there are plenty of opportunities for people in just about every profession to become celebrities within their fields, and then go beyond. There was no way of knowing 20 years ago that today we'd have reality TV shows featuring celebrity chefs and hairstylists, celebrity interior designers and financial advisors.  We even have a celebrity dog trainer, Cesar Milano, who has his own cable TV show, The Dog Whisperer.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Not to Do a TV Interview</title>
		<link>http://emsincorporated.com/tv-interview-4-donts-ensure-dont-blow/</link>
		<comments>http://emsincorporated.com/tv-interview-4-donts-ensure-dont-blow/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 18:40:09 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Interviews on Talk Radio]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<category><![CDATA[national media exposure]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=3172</guid>
		<description><![CDATA[When you're thinking of doing TV interviews, here are some basic, and not so basic do's and don'ts to help you through the rough patches.]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How to Use PR to Overcome the 3 Biggest Challenges of the Natural Products Industry</title>
		<link>http://emsincorporated.com/pr-overcome-challenges-natural-products-industry/</link>
		<comments>http://emsincorporated.com/pr-overcome-challenges-natural-products-industry/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 19:13:54 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=3091</guid>
		<description><![CDATA[Smaller companies have to be smart and creative to compete in these markets. So how do you create consumer awareness when your annual marketing budget is swamped by those of the big conglomerates like a row boat in the wake of the QE II?

One of the best strategies available to you is a well-conceived PR campaign to gain consumer awareness of your products. I’m talking about arranging interviews for your spokesperson on talk radio and TV shows, or to receive editorial coverage in newspapers and magazines.  This media coverage can mean a huge increase in consumer awareness of your products, and it can be achieved at a fraction of the cost of equivalent advertising time.
]]></description>
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		<slash:comments>2</slash:comments>
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