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	<title>EMSI Public Relations &#187; creating buzz Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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		<title>5 Tips for Building Viral Buzz</title>
		<link>http://emsincorporated.com/5-tips-for-building-viral-buzz/</link>
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		<pubDate>Fri, 18 Sep 2009 16:00:46 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<category><![CDATA[creating buzz]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[event management services inc]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[pr firm]]></category>
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		<description><![CDATA[We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable.

When a movie like Transformers or Star Trek is an instant box office smash, that’s not a buzz; that’s a million-dollar marketing blitz that literally created an overnight hit. Most of our clients aren’t millionaires with unlimited marketing budgets, so we rely on building a buzz instead.

Now, when a small, independent movie like My Big Fat Greek Wedding debuts to a rather slim box office ripple but word of mouth, great reviews and repeat business make it a “must-see” event over time – and a bona fide cult movie sensation – that’s buzz working at its finest.]]></description>
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