Why Your Family Business Makes for Great Marketing
I discovered an interesting statistic recently – 90 percent of all small businesses in the United States are family-owned. That got me thinking about the positive impact working with family can have on everything from marketing to sales to customer service.
It certainly leads to lots of questions when people call our office to inquire about our service. The other day, my son Damon shared a conversation he’d just had with a prospective client. It went something like this.
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