Darlene Quinn came to EMSI with a unique challenge – use PR to promote a novel. While non-fiction books are a perfect match for the media because their authors provide valuable information about their areas of expertise, there are very few quality media outlets for fiction authors.

Keep in mind, there are over 400,000 new books published each year, and every one of those authors is clamoring to get air time and ink to push their books, as well. Read more →

Inventor’s Digest on Celebritize Yourself by EMSI CEO, Marsha Friedman. View the online version here: Inventor’s Digest Article on Celebritize Yourself by EMSI CEO, Marsha Friedman.

Or, click here to download the pdf version.

Why Everyone Has a Little Celebrity in Them – And What to Do About It

Everyone is a celebrity at something, and by “celebrity” I’m not talking about movie stars, professional athletes or those overnight sensations that are here today, on the cover of People tomorrow and gone by Friday.

True celebrities are experts. In a lot of cases they’re experts at acting, putting a ball in a hoop or looking sexy in next to nothing. But believe it or not, most celebrities these days – the ones that keep auditoriums and hotel conference rooms and even bookstore shelves full – are folks like you and I; people who realized what they are very, very good at and put it to use by celebritizing themselves (or putting their expert status to use as a modern celebrity). Read more →

Genuine Curiosity blogger, Dwayne Melancon, writes about Celebritize Yourself and EMSI CEO, Marsha Friedman.

Read his blog here: You Can Become a Celebrity.

County News on the EMSI Pay for Performance Public Relations model. View the online version here: County News: Is Pay for Performance PR for Real?.

Or, click here to download the pdf version.

It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”

The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. Read more →

CastRoller Podcast, “The Engaging Branch” – Interview with EMSI CEO, Marsha Friedman.

Click here to listen to this interview

BlogTalkRadio, Host Jon Hansen, interviews EMSI CEO, Marsha Friedman on Celebritize Yourself: How To Stand Up and Stand Out.

The New Jersey Business News Online posted their interview with EMSI CEO, Marsha Friedman.

Please click here to read the full interview.

Joe the Plumber.

Dog the Bounty Hunter.

Bill Nye the Science Guy.

While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year. Read more →