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	<title>EMSI Public Relations &#187; emsi Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>Media Exposure is Marketing Gold – If You Know How to Use It</title>
		<link>http://emsincorporated.com/marketing-gold/</link>
		<comments>http://emsincorporated.com/marketing-gold/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 18:41:34 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR ROI]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[tv coverage]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5802</guid>
		<description><![CDATA[For anyone trying to build a business, sell a product or get their book into the hands of more consumers, the implicit endorsement that comes from being interviewed by the media is what I call “marketing gold.”]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Radio Stations – They’re Now Web Sites That Also Happen to Broadcast – Part 2</title>
		<link>http://emsincorporated.com/new-game-part2/</link>
		<comments>http://emsincorporated.com/new-game-part2/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 17:28:45 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5751</guid>
		<description><![CDATA[Article highlights:

How radio stations have married social media and traditional media into entertainment powerhouses.
Why social media is important if you wish to be a guest.

To read part 1, click here!
Yesterday I introduced you to Alex Hinojosa, former full-time radio personality and current Senior Campaign Manager at EMSI. Alex was working as a talk show host/executive [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>What Should Your “Promotional Tagline” Be?</title>
		<link>http://emsincorporated.com/tagline-2/</link>
		<comments>http://emsincorporated.com/tagline-2/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 18:37:28 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5590</guid>
		<description><![CDATA[In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I’m not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are Press Release Services Worth It?</title>
		<link>http://emsincorporated.com/press-release-services/</link>
		<comments>http://emsincorporated.com/press-release-services/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 21:06:52 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5524</guid>
		<description><![CDATA[In the PR business, I’ve had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you’ll find a wide variety of them. However, the question you have to ask yourself is, “What does that really get me?” Read on.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>So, How Many People Am I Going to Reach?</title>
		<link>http://emsincorporated.com/people-reach/</link>
		<comments>http://emsincorporated.com/people-reach/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 17:46:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5456</guid>
		<description><![CDATA[With all the new technology available to us through the Internet, including the ability to track Web site visitors from their referring page to our own Web sites and even tracing how long they spend on each page, it reminded me how the emphasis on numbers and tracking have muddied the marketing waters.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Going Away for the Holidays? The Media Won’t</title>
		<link>http://emsincorporated.com/holidays-media-wont/</link>
		<comments>http://emsincorporated.com/holidays-media-wont/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 20:14:53 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[publicity]]></category>
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		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5440</guid>
		<description><![CDATA[The media doesn’t shut down during the holidays.  The newspaper still arrives at your door every morning and when you turn on the radio or TV, you’ll find all the same shows are on the air.  Admittedly, the holiday staff are the people who drew the short straws – but there they are on the air, behind the scenes, writing stories and generating the news we consume daily, without fail, even during our most cherished holidays.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Can I Expect From My Online Exposure?</title>
		<link>http://emsincorporated.com/expect-online-exposure/</link>
		<comments>http://emsincorporated.com/expect-online-exposure/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 20:19:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[product promotion]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5405</guid>
		<description><![CDATA[Years ago, if PR firms got a news placement for their client online, it was like a little bonus -- a cherry to put on top of the sundae. Today, it is the very life-blood of PR, with online news coverage making up the majority of how people get informed today.]]></description>
		<wfw:commentRss>http://emsincorporated.com/expect-online-exposure/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Social Media is More Than Just a Numbers Game</title>
		<link>http://emsincorporated.com/social-media-numbers-game/</link>
		<comments>http://emsincorporated.com/social-media-numbers-game/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 15:28:39 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5330</guid>
		<description><![CDATA[About a year ago, the big social networking news was that Ashton Kutcher set a record on the most rapid rise to having more than one million followers on Twitter.]]></description>
		<wfw:commentRss>http://emsincorporated.com/social-media-numbers-game/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>New York Times Bestselling Author, Michael Levin, Shares His Insight On Business, Books and Ghostwriters</title>
		<link>http://emsincorporated.com/york-times-bestselling-author-michael-levin-shares-insight-business-books-ghostwriters/</link>
		<comments>http://emsincorporated.com/york-times-bestselling-author-michael-levin-shares-insight-business-books-ghostwriters/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 14:54:21 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[Public Relations]]></category>
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		<category><![CDATA[publicist]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5309</guid>
		<description><![CDATA[We live in an era where the Internet is turning practically every business, service, or consultant into a commodity judged primarily, if not only, on price. In other words, the only way a lot of people are able to get business is by competing on price, and the rule in business is that any business you get by competing on price, you'll lose when someone undercuts your price. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Harry Potter Just Made $476 Million – And How is YOUR Business Doing?</title>
		<link>http://emsincorporated.com/emharry-potterem-476-million-business/</link>
		<comments>http://emsincorporated.com/emharry-potterem-476-million-business/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 20:23:06 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR ROI]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5295</guid>
		<description><![CDATA[Just last week, the latest <em>Harry Potter</em> film chalked up a record-breaking $476 million for its opening weekend. And, Warner Brothers is also spending advertising dollars promoting its summer 2012 blockbuster <em>The Dark Knight Rises</em>, the last chapter in director Christopher Nolan’s Batman film trilogy. The release of the trailer trended high on all the news search engines over the last two weeks, and according to some fans, added more reasons to see the Potter opening weekend debut.]]></description>
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		<slash:comments>2</slash:comments>
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