So, Where Are Your Sales?
One of the most common dilemmas I encounter with many clients is the preconceived notions of what it takes to make sales. The problem with these preconceived notions is that they often misdirect people into thinking there is empirical evidence that lays out the sales cycle in absolutes. But, that just doesn’t exist.
So, what IS real? Exposure is a real tangible element in a marketing and sales cycle, because without it, you can’t sell a thing. Just as a candle under a bucket yields no light, a product or service that no one knows about will yield no sales. People have to know about you to do business with you.
Whether you are selling a book, a product or a service – exposure is the first and primary goal of marketing. While exposure doesn’t guarantee sales, any hope of generating sales can only result from getting in front of your potential consumer. But, when your product receives that coveted exposure to the masses, the X-factors in play become whether or not consumers will like what they see. Your product will either be exactly what the consumer is looking for, or it won’t. Read more on where are your sales →
Why Getting Published Will Help Your Business
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. Read more on how getting published can help your business →
How to Reach Your Niche Target Market through the Mass Media
Are Consumer News Publications Better Than Trade Publications For Reaching Your Target Market?
I’ll admit that sometimes they make me feel guilty.
They sit in the corner of my desk, ignored, orphaned and gathering dust. They arrive on time, every month, and I push them aside in favor of more mission-critical tasks. I really don’t throw them away until they start piling too high for me to see over them, but I feel guilty when I discard them without looking at them. Read more on how to reach your niche target market →
Does Your Message Tie Into Resolutions for the New Year?
If So, Don’t Miss This Window of Opportunity for Media Coverage
I know, I know…the holidays are upon us. And we are all scrambling to get everything done at this busy time of year – professionally and personally. Read more on to tie your message into New Year's resolutions →
Six Ways to Tell if Public Relations is For You
One of the universal truths of PR is that it can help anyone, any company, any business in any industry. There is not a single commercial enterprise that cannot benefit from the power of public relations, and the scope of PR is limited only by the scope of the media.
Advertising is constantly changing, and what works today will likely not work tomorrow. Advertising resides in the realm of paid space, and so its only purpose is to serve the needs of the advertiser. Read more on how to tell if PR is for you →
Print Circulations Tank As Online Media Takes Over
The Value of Web-Based Press Shines As Newspaper Readership Declines
If you’re an old newspaper hound, it’s not a pretty sight.
The Audit Bureau of Circulations (ABC), the standard-bearer of newspaper and print publication circulation reporting, just reported a couple of weeks ago that newspaper circulation for the six months ending Sept. 30 dropped 10.6 percent from the same period in 2008, with a 7.5 percent dip on Sundays. Read more on online media and print circulations →
Is Public Relations For Me?
Zen and the Art of PR For Consultants and Small Businesses
Public relations is by far the most affordable and effective marketing tool available for small businesses and consultants. That’s a bold statement, but perfectly reasonable when you know the facts. I can’t tell you how many times I am approached by entrepreneurs who ask me, “Can I afford to do PR?” I always answer the same way: “You can’t afford NOT to do PR.” Read more on zen and the art of PR →
New Rules of Social Media Expert – David Meerman Scott
This is the third in the 3-part series of my interview with David Meerman Scott. As you know by now, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).
David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new rules of social media with David Meerman Scott →
Viral Marketing Specialist David Meerman Scott Discusses Social Media and Networking
Last week I shared Part 1 of my interview with David Meerman Scott. As a recap, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on viral marketing →
Insights into the New Landscape of Marketing and PR from Viral Marketing Specialist David Meerman Scott
A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new landscape of marketing and PR →
5 Tips for Building Viral Buzz
We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable. Read more on building viral buzz →
A Little Quiz to Show You How Big a Deal You Really Are
Joe the Plumber.
Dog the Bounty Hunter.
Bill Nye the Science Guy.
While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year. Read more on how big a deal are you really →
Books: America’s New Business Card?
Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent. Read more
Portable Expertise: How Books Allow You to Go Everywhere They Can
If you’ve decided to become an expert in your field, in any field, allow me to show you how much faster that process can be – and how much further you can reach – through the publication of a well-written, carefully-planned, readable and entertaining book.
Books provide what I call “portable expertise.”
Low-Tech, High-Impact
Anywhere a book can go, you can go. Yes, there are more high-tech ways to reach your audience, but when someone’s wi-fi isn’t working, your book still is. When someone’s at 30,000-feet and can’t use their laptop yet, he or she can still open your book. Read more
Appearances on Local TV are a Great Brand Builder
Television producers are looking for quality guests who will entertain and educate their audience. And, if your company’s offerings solve a common problem that the masses face then TV could be a great promotional medium for you. One of our clients told us:
“The cost benefit analysis of TV publicity is a no brainer. Not only do you get the benefit of this quality exposure, but the amount of credibility you build is priceless!” Read more
What is the Missing Link in Your Marketing Plan?
In my nearly twenty years of experience in the industry the answer seems to be the same: positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure.
What do I mean by positioning? It is simply the art of presenting your book, product or service to the media in such a way as to convey an immediate interest and understanding of the subject. It “positions” your topic with other similar topics in the news so that those reading your press materials can easily understand the subject and see how it compares to others like it. Positioning has been used for decades by Madison Avenue with much success, yet there is little understanding of it. Read more
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field! -
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