PR is the Fuel for Social Network’s Marketing Engine

You gotta love Betty White.

In a soon-to-be-released movie, she portrays a high school girl’s grandmother, and in one scene a boy is asking for her granddaughter’s phone number. Of course it’s White’s character who responds with hers.

“I’m also on Facebook… and the Twitter!” she enthusiastically adds.

So, if Facebook and “The Twitter” have reached Betty White’s generation, certainly it’s reached just about everyone by now, including your business. But in using these sites, called “social networks,” for the purposes of marketing our businesses or our books, we should keep in mind that in a way we are twisting the original purpose of those sites to suit our own needs. Read more →

This is the third in the 3-part series of my interview with David Meerman Scott. As you know by now, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).

David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more →