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	<title>EMSI Public Relations &#187; facebook Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
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		<title>Why Using Facebook and &#8220;The Twitter&#8221; Aren&#8217;t Enough</title>
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		<pubDate>Tue, 14 Sep 2010 13:34:16 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
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		<description><![CDATA[How can you use social networks to grow your business and promote your book? Well, you have to adjust your intentions! I love the quote from motivational speaker John Maxwell, who said, "People don't care how much you know, until they know how much you care!" <br />&#160;<br />
In other words, don't try to push your promotional messages through those channels. If you provide advice from your expert's point of view that actually helps the reader, you will create a following of people wanting to know more about you. For example, if you're a tax advisor who wrote a book or launched a new Web site, use your update to give people useful tax tips. If they like your advice they'll look at your profile, where you can passively place your business contact information.]]></description>
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		<title>New Rules of Social Media Expert &#8211; David Meerman Scott</title>
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		<pubDate>Thu, 15 Oct 2009 17:33:15 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
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		<description><![CDATA[What the social media and social networking sites do is that they allow companies for the first time to earn attention by creating something really interesting on the web.  You can earn attention by doing a YouTube video, by creating a blog, by being on Twitter, by being on Facebook.]]></description>
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