Home > Archives for lead generation
Posted by Marsha Friedman on March 31, 2010 · Leave a Comment
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Forbes online, which has 10,023,400 VPM (visits/month).
Click here to read article
Posted by Marsha Friedman on March 31, 2010 · Leave a Comment
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Kitsap Sun online, which has 116,822 VPM (visits/month).
Click here to read article
Posted by Marsha Friedman on February 2, 2010 · 2 Comments
More and more, the Web site is becoming the point of sale for many businesses, whether they are product or service oriented. E-commerce is driving more consumer sales than ever before, and the Internet has already become the first stop for companies interested in B2B products and services. Read more on using TV and radio interviews to drive traffic to your website →
Filed under Building Your Brand, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Online Marketing and PR · Tagged with Book Publicity, corporate marketing strategy, cost effective marketing, emsi, lead generation, marsha friedman, national media exposure, pr firm, product promotion, product sales, public relations firm, tv interviews
Posted by Marsha Friedman on November 27, 2009 · 2 Comments
Many of today’s business owners and executives find themselves frustrated when dealing with the subject of marketing – even if they have marketing specialists in-house.
For that reason, I thought it might be helpful to share some basics about marketing, PR and advertising, as it relates to your company’s growth. Read more on an explanation of marketing, PR and advertising →
Filed under Online Marketing and PR, PR & Publicity Strategies, The Value of PR · Tagged with Advertising, branding, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, lead generation, marketing, marsha friedman, pr, Public Relations
Posted by Marsha Friedman on July 29, 2009 · 10 Comments
Joe the Plumber.
Dog the Bounty Hunter.
Bill Nye the Science Guy.
While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year. Read more on how big a deal are you really →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Celebritize Yourself, PR & Publicity Strategies · Tagged with book promotion, Book Publicity, branding, Celebritize Yourself, celebrity, celebrity expert, cost effective marketing, credibility, emsi, event management services inc, lead generation, marketing, marsha friedman, national media exposure, promotion, Public Relations, publicist, publicity, publicity firm
Posted by Marsha Friedman on July 24, 2009 · 3 Comments
Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Celebritize Yourself, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with advertisements, book promotion, Book Publicity, corporate pr strategy, cost effective marketing, emsi, event management services inc, friedman, lead generation, marsha friedman, Media Exposure, national pr firm, pr, pr firm, pr firms, product pr, Public Relations, publicists, retainers
Posted by Marsha Friedman on July 20, 2009 · 1 Comment
Marketing can be a pretty bewildering subject for most companies, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your products? Before answering this question, consider these seven points… Read more
Filed under Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, PR As a Marketing Tool, The Value of PR · Tagged with branding, campaigns, corporate marketing strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, pr, producers, product publicity, Public Relations, talk radio, tv interviews
Posted by Marsha Friedman on July 9, 2009 · 3 Comments
Getting your company noticed in this tough economic climate has become harder than ever before for many companies. With mounting competition and shrinking budgets, the question arises: how do I let consumers know that my company exists, on both a national and a local level?!
While national media exposure is ideal, there is great power in local media exposure as well. By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. Creating as much “buzz” as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door. Read more
Filed under Building Your Brand, Effective Marketing Solutions, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with corporate marketing strategy, corporate pr strategy, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, product pr, product promotion, promotion, public relations firm, publicist, publicity, radio, talk radio
Posted by Marsha Friedman on June 10, 2009 · 3 Comments
Why? Because they are America’s biggest consumers. According to Martha Barletta, author of Marketing to Women:
Women influence 95% of all purchases and control 80% of all household spending.
She specifically points out their spending habits in these categories:
“Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. Read more
Filed under Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, PR As a Marketing Tool · Tagged with Add new tag, advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on June 4, 2009 · Leave a Comment
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium!
As it’s important to me that our clients are groomed to do their best, we provide them with helpful tips they can study and apply. Let me share a few of these tips, in case you’re also using this medium as a means of promotion. These particular tips relate to your appearance: how to dress, which colors show best, make-up (that includes you guys as well) and more. I hope you enjoy them! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Interviews on TV, PR & Publicity Strategies · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on April 27, 2009 · 4 Comments
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. Read more
Filed under Book Marketing & Promotion, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm
Posted by Marsha Friedman on April 23, 2009 · 7 Comments
Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right?
The face of radio has changed quite a bit over the past decade here are just a few of the changes. The hosts of major-market radio shows, which had extremely attractive audiences, used to bring guests in the studio for long chats. Not three or four minutes, but how about half an hour or longer! This was a time when a guest could knock off a couple radio interviews and send sales soaring. What has changed? First, there are not as many big stations that accept guests – many have changed to a music format or don’t accept guests that have a product or service to sell. Another change is that the amount of guest air-time has been greatly reduced. Radio talk shows nowadays find that listeners are more likely to stay tuned if they have three 10-minute guests per show rather than one guest featured for 30 minutes. Read more
Filed under Book Marketing & Promotion, Interviews on Talk Radio, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Posted by Marsha Friedman on April 20, 2009 · 1 Comment
Hi Everyone,
Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Posted by Marsha Friedman on April 15, 2009 · 3 Comments
A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years.
As Lee is one of the top “go-to” guys for helping national talk show hosts be the best at this medium – who better to give you advice on how to effectively use this medium when appearing as a guest! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on September 26, 2008 · Leave a Comment
This is a great success that one of our clients shared with us after their television segment aired: “We’ve received hundreds of phone calls. Fred Meyer stores and Safeway got bombarded with calls as well! In fact, we had originally been scheduled to start shipping to Fred Meyer sometime in May, but they were so inundated with phone calls as a result of our television appearance they called to ask me what we had done to make their phones ring off the hook! Thanks to the media you booked for us, we’re shipping product to them next week, six weeks earlier than planned!” Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, Interviews on TV, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with get more leads, get on tv, lead generation, marsha friedman, pr firm, product promotion, product public relations, product sales, publicity firm, sell more products, television appearance, television segment, want more leads
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
