While Your Competitors Guzzle the Eggnog, You Can Be Getting the Media

And now, the season begins.

In the office, everyone is hanging around the coffee machine longer and enjoying holiday deserts.  Outside the office, people are caught up in the holiday parties, shopping, food, family gatherings, and enough reruns of holiday programs that they are replaying the Grinch song in their head. They spend a little more time online surfing eBay for gifts and writing emails to associates hoping to put any real work off until January 2.

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EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.

The AP article was picked up by Forbes online, which has 10,023,400 VPM (visits/month).

Click here to read article

EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.

The AP article was picked up by Kitsap Sun online, which has 116,822 VPM (visits/month).

Click here to read article

More and more, the Web site is becoming the point of sale for many businesses, whether they are product or service oriented. E-commerce is driving more consumer sales than ever before, and the Internet has already become the first stop for companies interested in B2B products and services. Read more →

Many of today’s business owners and executives find themselves frustrated when dealing with the subject of marketing – even if they have marketing specialists in-house.

For that reason, I thought it might be helpful to share some basics about marketing, PR and advertising, as it relates to your company’s growth. Read more →

Joe the Plumber.

Dog the Bounty Hunter.

Bill Nye the Science Guy.

While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year. Read more →

Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent. Read more →

Marketing can be a pretty bewildering subject for most companies, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your products? Before answering this question, consider these seven points… Read more →

Getting your company noticed in this tough economic climate has become harder than ever before for many companies. With mounting competition and shrinking budgets, the question arises: how do I let consumers know that my company exists, on both a national and a local level?!

While national media exposure is ideal, there is great power in local media exposure as well. By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. Creating as much “buzz” as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door. Read more →

Why? Because they are America’s biggest consumers. According to Martha Barletta, author of Marketing to Women:

Women influence 95% of all purchases and control 80% of all household spending.

She specifically points out their spending habits in these categories:

• Domestic Products

“Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. Read more →