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	<title>EMSI Public Relations &#187; lead generation Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>Decking the Halls Doesn’t Mean Slowing Down</title>
		<link>http://emsincorporated.com/holidays/</link>
		<comments>http://emsincorporated.com/holidays/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 21:42:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5666</guid>
		<description><![CDATA[While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let's face it, the media still needs people to interview to generate content.  So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Forbes.com: Marsha Friedman Interview with AP Journalist Erin Conroy</title>
		<link>http://emsincorporated.com/forbescom-marsha-friedman-interview-ap-journalist-erin-conroy/</link>
		<comments>http://emsincorporated.com/forbescom-marsha-friedman-interview-ap-journalist-erin-conroy/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 15:08:59 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=3297</guid>
		<description><![CDATA[EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Forbes online, which has 10,023,400 VPM (visits/month).
Click here to read article
]]></description>
		<wfw:commentRss>http://emsincorporated.com/forbescom-marsha-friedman-interview-ap-journalist-erin-conroy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kitsap Sun: Marsha Friedman Interview with AP Journalist Erin Conroy</title>
		<link>http://emsincorporated.com/kitsap-sun-marsha-friedman-interview-ap-journalist-erin-conroy/</link>
		<comments>http://emsincorporated.com/kitsap-sun-marsha-friedman-interview-ap-journalist-erin-conroy/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 14:50:23 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=3278</guid>
		<description><![CDATA[EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Kitsap Sun online, which has 116,822 VPM (visits/month).
Click here to read article
]]></description>
		<wfw:commentRss>http://emsincorporated.com/kitsap-sun-marsha-friedman-interview-ap-journalist-erin-conroy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get Your Web Site Mentioned on the Air</title>
		<link>http://emsincorporated.com/how-to-get-your-web-site-mentioned-on-the-air/</link>
		<comments>http://emsincorporated.com/how-to-get-your-web-site-mentioned-on-the-air/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 20:18:19 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[Book Publicity]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2743</guid>
		<description><![CDATA[The end result is that you deliver sales leads directly to your website which may be your online point of sale.  And, you did it without buying an ad, and without offending the news media. In fact, if you were truly informative, energetic and entertaining, the media will view you as a resource, and may ask you back periodically.
]]></description>
		<wfw:commentRss>http://emsincorporated.com/how-to-get-your-web-site-mentioned-on-the-air/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What is Marketing? A Practical Explanation of Marketing, PR and Advertising</title>
		<link>http://emsincorporated.com/what-is-marketing-a-practical-explanation-of-marketing-pr-and-advertising/</link>
		<comments>http://emsincorporated.com/what-is-marketing-a-practical-explanation-of-marketing-pr-and-advertising/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 13:43:25 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1459</guid>
		<description><![CDATA[Public relations differs in many ways from advertising.  The Encarta dictionary defines PR as: “the practice or profession of establishing, maintaining, or improving a favorable relationship between an institution or person and the public.”  Publicity is one of PR’s tactics and involves pitching a news story about your company to the press (both offline or online), and booking your spokesperson as a guest on radio and TV.]]></description>
		<wfw:commentRss>http://emsincorporated.com/what-is-marketing-a-practical-explanation-of-marketing-pr-and-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A Little Quiz to Show You How Big a Deal You Really Are</title>
		<link>http://emsincorporated.com/a-little-quiz-to-show-you-how-big-a-deal-you-really-are/</link>
		<comments>http://emsincorporated.com/a-little-quiz-to-show-you-how-big-a-deal-you-really-are/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 12:44:54 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=593</guid>
		<description><![CDATA[Joe the Plumber.

Dog the Bounty Hunter.

Bill Nye the Science Guy.

While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year.

Being an industry expert is easier than ever these days, but perhaps you feel a little “industry envy” when it comes to your field. Believe me, no field is too big, or too small, to brand yourself as the go-to expert.]]></description>
		<wfw:commentRss>http://emsincorporated.com/a-little-quiz-to-show-you-how-big-a-deal-you-really-are/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Books: America’s New Business Card?</title>
		<link>http://emsincorporated.com/books-america%e2%80%99s-new-business-card/</link>
		<comments>http://emsincorporated.com/books-america%e2%80%99s-new-business-card/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 12:47:26 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[book promotion]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=589</guid>
		<description><![CDATA[Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent.]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>7 Things to Know Before Marketing Your Consumable Product on Radio and TV</title>
		<link>http://emsincorporated.com/7-things-to-know-before-marketing-your-consumable-product-on-radio-and-tv-2/</link>
		<comments>http://emsincorporated.com/7-things-to-know-before-marketing-your-consumable-product-on-radio-and-tv-2/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 15:23:39 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Radio PR]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=579</guid>
		<description><![CDATA[Okay, first point:

1/ Is your product better suited for a TV commercial or a radio spot? Does it need to be seen to be understood? Consumable products are usually in pill, powder, cream or liquid form—things that don’t need to be demonstrated to be sold.  That being the case, consider using radio, a convincing and affordable way to go. Next…]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>If You Want to Succeed&#8230;Start Locally!</title>
		<link>http://emsincorporated.com/local-vs-national-if-you-want-to-succeed-start-locally/</link>
		<comments>http://emsincorporated.com/local-vs-national-if-you-want-to-succeed-start-locally/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 13:11:18 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=508</guid>
		<description><![CDATA[Getting your company noticed in this tough economic climate has become harder than ever before for many companies.  With mounting competition and shrinking budgets, the question arises: how do I let consumers know that my company exist, on both a national and a local level?!

While national media exposure is ideal, there is great power in local media exposure as well.  By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on.  Creating as much "buzz" as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door.]]></description>
		<wfw:commentRss>http://emsincorporated.com/local-vs-national-if-you-want-to-succeed-start-locally/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>If You’re Not Focusing on Women Buyers&#8230;Then You’re Probably Overlooking Your Largest Market!</title>
		<link>http://emsincorporated.com/if-you%e2%80%99re-not-focusing-on-women-buyers%e2%80%a6then-you%e2%80%99re-probably-overlooking-your-largest-market/</link>
		<comments>http://emsincorporated.com/if-you%e2%80%99re-not-focusing-on-women-buyers%e2%80%a6then-you%e2%80%99re-probably-overlooking-your-largest-market/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 14:21:40 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=327</guid>
		<description><![CDATA[Buying the 'small stuff' has always been in the woman's domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers.]]></description>
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