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7 Things to Know Before Marketing Your Consumable Product on Radio and TV
Posted by Marsha Friedman on July 20, 2009 · 1 Comment
Marketing can be a pretty bewildering subject for most companies, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your products? Before answering this question, consider these seven points… Read more
Filed under Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, PR As a Marketing Tool, The Value of PR · Tagged with branding, campaigns, corporate marketing strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, pr, producers, product publicity, Public Relations, talk radio, tv interviews
How to Hire a PR Firm
Posted by Marsha Friedman on July 17, 2009 · 1 Comment
As a PR professional, I’ve never liked the way movies portray public relations people.
Usually, they’re characterized by Hollywood as slick-talking flim-flam artists who promise the universe and deliver next to nothing.
And there’s a reason why Hollywood zeroes in on that rendering of PR pros – because our profession does have its share of people who are just like that. I wish it weren’t true, because the vast majority of PR professionals have integrity and work hard to earn their clients’ trust. But the bad apples do exist, and every time I hear real life stories about those kinds of PR people, it infuriates me. Read more
Filed under Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with advertisements, book promotion, book publicist, branding, budgets, campaigns, corporate marketing strategy, cost effective marketing, credibility, event management services inc, friedman, listener, media interviews, national pr, national pr firm, newspapers, pr, pr firm, pr firms, product sales, promotion, Public Relations, publicity firm, retainers
8 PR Insider Tips to Build Your Business through Radio and TV Interviews
Posted by Marsha Friedman on July 10, 2009 · Leave a Comment
It is no surprise to hear that media interviews are among the most effective yet least known marketing methods you could ever use to promote your company, products and services.
But as good as these interviews are, they can be made even more effective.
As with most things, there are insider techniques that can help radio and TV interview “first-timers” do a powerful job. Read more
Filed under Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, branding, emsi, listener, marsha friedman, Media Exposure, media interviews, national media exposure, pitches, pr, product promotion, publicity, radio interviews, talk radio, tv interviews
If You Want to Succeed…Start Locally!
Posted by Marsha Friedman on July 9, 2009 · 3 Comments
Getting your company noticed in this tough economic climate has become harder than ever before for many companies. With mounting competition and shrinking budgets, the question arises: how do I let consumers know that my company exists, on both a national and a local level?!
While national media exposure is ideal, there is great power in local media exposure as well. By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. Creating as much “buzz” as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door. Read more
Filed under Building Your Brand, Effective Marketing Solutions, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with corporate marketing strategy, corporate pr strategy, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, product pr, product promotion, promotion, public relations firm, publicist, publicity, radio, talk radio
If You’re Not Focusing on Women Buyers…Then You’re Probably Overlooking Your Largest Market!
Posted by Marsha Friedman on June 10, 2009 · 3 Comments
Why? Because they are America’s biggest consumers. According to Martha Barletta, author of Marketing to Women:
Women influence 95% of all purchases and control 80% of all household spending.
She specifically points out their spending habits in these categories:
- Domestic Products
“Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. Read more
Filed under Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, PR As a Marketing Tool · Tagged with Add new tag, advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
5 More Tips for Successful TV Interviews
Posted by Marsha Friedman on June 4, 2009 · Leave a Comment
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium!
As it’s important to me that our clients are groomed to do their best, we provide them with helpful tips they can study and apply. Let me share a few of these tips, in case you’re also using this medium as a means of promotion. These particular tips relate to your appearance: how to dress, which colors show best, make-up (that includes you guys as well) and more. I hope you enjoy them! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Interviews on TV, PR & Publicity Strategies · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
9 Reasons Why Talk Radio is the Best Promotion for Your Book, Product and Service!
Posted by Marsha Friedman on April 27, 2009 · 4 Comments
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. Read more
Filed under Book Marketing & Promotion, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm
Why Small Radio Stations Can Be Great Places to Promote Your Book, Product or Service
Posted by Marsha Friedman on April 23, 2009 · 7 Comments
Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right?
The face of radio has changed quite a bit over the past decade here are just a few of the changes. The hosts of major-market radio shows, which had extremely attractive audiences, used to bring guests in the studio for long chats. Not three or four minutes, but how about half an hour or longer! This was a time when a guest could knock off a couple radio interviews and send sales soaring. What has changed? First, there are not as many big stations that accept guests – many have changed to a music format or don’t accept guests that have a product or service to sell. Another change is that the amount of guest air-time has been greatly reduced. Radio talk shows nowadays find that listeners are more likely to stay tuned if they have three 10-minute guests per show rather than one guest featured for 30 minutes. Read more
Filed under Book Marketing & Promotion, Interviews on Talk Radio, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Lee Habeeb Interview: Part 2
Posted by Marsha Friedman on April 20, 2009 · 1 Comment
Hi Everyone,
Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Lee Habeeb Interview: Part 1
Posted by Marsha Friedman on April 15, 2009 · 3 Comments
A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years.
As Lee is one of the top “go-to” guys for helping national talk show hosts be the best at this medium – who better to give you advice on how to effectively use this medium when appearing as a guest! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Something I Wanted to Share…
Posted by Marsha Friedman on April 1, 2009 · 2 Comments
It’s funny, but every time I sit down and write these emails to you, the thing that often comes to the forefront of my mind is “how can I get them to truly understand the value of talk radio?” You may ask, why is this so important to me? Because in my 20 years of doing publicity for everyone from Jimmy Hoffa Jr. to Soynut Butter, I have seen companies and individuals alike explode their businesses off the back of talk radio interviews.
Talk radio, (one of the most under-utilized goldmines I can think of), can be a powerhouse in terms of promoting your book, your products, your company and services. As I write this to you, I’m reminded of a great example of this. A few years back we worked with Dr. Will Wong, a phenomenal media spokesperson who represented two different companies with natural health products. Both companies focused all their marketing efforts on ongoing talk radio campaigns. Read more
Filed under Book Marketing & Promotion, Building Your Brand, Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with Add new tag, advertisements, Advertising, audience, audiences, campaigns, credibility, goldmine, hook, hosts, listener, listeners, marketing, product, promotion, publicity, s, shelves, successes
What’s The Future of Talk Radio? Michael Harrison Interview, Part 2
Posted by Marsha Friedman on November 17, 2008 · 1 Comment
An Exclusive Interview with Michael Harrison, Talk Radio Pioneer, and Founder of Talkers Magazine. (Referred to as “The Bible of Talk Radio” by Business Week Magazine)
A maverick in the world of radio broadcasting, in addition to being a weathered trade journalist, Harrison has been at the center of many of the most exciting radio revolutions of the past 30+ years. As you know, Talkers, is the leading talk radio publication and was one of the first radio trade journals to expand into the cutting edge technology of the “New Talk Media” which includes talk on the Internet and satellite radio as well as cable television. Read more
Filed under Blog Talk Radio, Book Marketing & Promotion, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with advertisements, Advertising, bible, branding, listener, listeners, marketing, marsha friedman, marsha friedman interviews, michael harrison, mso, newspapers, pr, producers, promotion, Public Relations, publicity, revolutions, talk radio pr, talk radio promotion, talk radio publicity, target, Television, the future of talk radio, weather, where is talk radio going
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