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	<title>EMSI Public Relations &#187; listeners Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>The Changing Face of the Media</title>
		<link>http://emsincorporated.com/the-changing-face-of-the-media/</link>
		<comments>http://emsincorporated.com/the-changing-face-of-the-media/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 17:31:13 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://staging.emsincorporated.com/?p=538</guid>
		<description><![CDATA[In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience.  Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube.  Talk radio seems to be the only media outlet that has remained untouched, right?  Wrong!

If we use the 1990's as a reference point (and all of you radio pros from that era will back me up on this) the landscape of talk radio has most definitely changed from then until now.  In the 90's the average time allotted for a guest interview was anywhere from 45 to 60 minutes and most of the interviews took place in-studio.]]></description>
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		<title>If You Want to Succeed&#8230;Start Locally!</title>
		<link>http://emsincorporated.com/local-vs-national-if-you-want-to-succeed-start-locally/</link>
		<comments>http://emsincorporated.com/local-vs-national-if-you-want-to-succeed-start-locally/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 13:11:18 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=508</guid>
		<description><![CDATA[Getting your company noticed in this tough economic climate has become harder than ever before for many companies.  With mounting competition and shrinking budgets, the question arises: how do I let consumers know that my company exist, on both a national and a local level?!

While national media exposure is ideal, there is great power in local media exposure as well.  By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on.  Creating as much "buzz" as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door.]]></description>
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		<title>If You’re Not Focusing on Women Buyers&#8230;Then You’re Probably Overlooking Your Largest Market!</title>
		<link>http://emsincorporated.com/if-you%e2%80%99re-not-focusing-on-women-buyers%e2%80%a6then-you%e2%80%99re-probably-overlooking-your-largest-market/</link>
		<comments>http://emsincorporated.com/if-you%e2%80%99re-not-focusing-on-women-buyers%e2%80%a6then-you%e2%80%99re-probably-overlooking-your-largest-market/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 14:21:40 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=327</guid>
		<description><![CDATA[Buying the 'small stuff' has always been in the woman's domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>5 More Tips for Successful TV Interviews</title>
		<link>http://emsincorporated.com/5-more-tips-for-successful-tv-interviews/</link>
		<comments>http://emsincorporated.com/5-more-tips-for-successful-tv-interviews/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 15:50:30 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[TV PR]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=322</guid>
		<description><![CDATA[As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life!  I've seen it happen many times with clients who know and love this medium!]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>9 Reasons Why Talk Radio is the Best Promotion for Your Book, Product and Service!</title>
		<link>http://emsincorporated.com/9-reasons-why-talk-radio-is-the-best-promotion-for-your-book-product-and-service/</link>
		<comments>http://emsincorporated.com/9-reasons-why-talk-radio-is-the-best-promotion-for-your-book-product-and-service/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 17:05:19 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=303</guid>
		<description><![CDATA[As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services.  And because it is so effective our clients keep coming back for more!  Fact is - talk radio may honestly be one of the best-kept marketing secrets there is.]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Why Small Radio Stations Can Be Great Places to Promote Your Book, Product or Service</title>
		<link>http://emsincorporated.com/why-small-radio-stations-can-be-great-places-to-promote-your-book-product-or-service/</link>
		<comments>http://emsincorporated.com/why-small-radio-stations-can-be-great-places-to-promote-your-book-product-or-service/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 19:27:08 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=295</guid>
		<description><![CDATA[Not many will disagree with the fact that talk radio is a fabulous promotion tool.  What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service?  Sounds great, right?]]></description>
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		<slash:comments>9</slash:comments>
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		<item>
		<title>Lee Habeeb Interview: Part 2</title>
		<link>http://emsincorporated.com/lee-habeeb-interview-part-2/</link>
		<comments>http://emsincorporated.com/lee-habeeb-interview-part-2/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 15:51:12 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=293</guid>
		<description><![CDATA[Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a "Talk Radio Coach to the Stars."  To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett.  He also developed "The Laura Ingraham Show" and was Laura's Executive Producer for many years.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Something I Wanted to Share&#8230;</title>
		<link>http://emsincorporated.com/something-i-wanted-to-share/</link>
		<comments>http://emsincorporated.com/something-i-wanted-to-share/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 20:20:32 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=287</guid>
		<description><![CDATA[It's funny, but every time I sit down and write these emails to you, the thing that often comes to the forefront of my mind is "how can I get them to truly understand the value of talk radio?"]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What’s The Future of Talk Radio? Michael Harrison Interview, Part 2</title>
		<link>http://emsincorporated.com/whats-the-future-of-talk-radio/</link>
		<comments>http://emsincorporated.com/whats-the-future-of-talk-radio/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 17:17:01 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
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		<category><![CDATA[Television]]></category>
		<category><![CDATA[the future of talk radio]]></category>
		<category><![CDATA[weather]]></category>
		<category><![CDATA[where is talk radio going]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/what%e2%80%99s-the-future-of-talk-radio/</guid>
		<description><![CDATA[CEO of EMS Incorporated, Marsha Friedman interviews Talkers Magazine founder Michael Harrison about the future of talk radio.]]></description>
		<wfw:commentRss>http://emsincorporated.com/whats-the-future-of-talk-radio/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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