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	<title>EMSI Public Relations &#187; marketing solutions Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
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		<title>Why You Should Market MORE – Not Less – When Times Are Tough</title>
		<link>http://emsincorporated.com/why-you-should-market-more-not-less-when-times-are-tough/</link>
		<comments>http://emsincorporated.com/why-you-should-market-more-not-less-when-times-are-tough/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 14:01:31 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing solutions]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Public Relations]]></category>
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		<description><![CDATA[Whenever times get tough for businesses, CEOs talk about “tightening their belts” as a way to signify cutting back on essentials in order to ride out the rough patch.  And cutting back is a correct strategy.  It’s definitely not the time to dole out generous bonuses, arrange extravagant company trips or find new company perks to buy into!  Instead, it’s the time to review every expense and ensure that only those affecting your bottom line are kept in tact.  It’s also the time to evaluate personnel or positions that may no longer be as necessary in slower sales times.

But all too often, the first place that gets cut instead is the company’s marketing budget.  And that’s a HUGE mistake because marketing is the very activity that drives in more potential customers.]]></description>
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