Why You Should Market MORE – Not Less – When Times Are Tough
Whenever times get tough for businesses, CEOs talk about “tightening their belts” as a way to signify cutting back on essentials in order to ride out the rough patch. And cutting back is a correct strategy. It’s definitely not the time to dole out generous bonuses, arrange extravagant company trips or find new company perks to buy into! Instead, it’s the time to review every expense and ensure that only those affecting your bottom line are kept in tact. It’s also the time to evaluate personnel or positions that may no longer be as necessary in slower sales times. Read more on why you should market more when times are tough →
What is Marketing? A Practical Explanation of Marketing, PR and Advertising
Many of today’s business owners and executives find themselves frustrated when dealing with the subject of marketing – even if they have marketing specialists in-house.
For that reason, I thought it might be helpful to share some basics about marketing, PR and advertising, as it relates to your company’s growth. Read more on an explanation of marketing, PR and advertising →
Insights into the New Landscape of Marketing and PR from Viral Marketing Specialist David Meerman Scott
A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new landscape of marketing and PR →
A Little Quiz to Show You How Big a Deal You Really Are
Joe the Plumber.
Dog the Bounty Hunter.
Bill Nye the Science Guy.
While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year. Read more on how big a deal are you really →
How To Get Good PR Without the Big Retainers
Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U.S.
Most of them offer the same service, if not better, than the big retainer-based agencies, but at a fraction of the cost. They’re driven to perform because they only get paid for what they deliver while retainer-based agencies charge for their time and their overhead, but are not accountable for results. If they get media placements, that’s great, but if they don’t, you’re still left holding the tab. Read more
Corporate America Can Help Promote Your Book
As we all know, most large corporations have big advertising budgets to promote their products. Yet, savvy corporate marketers understand that publicity can be far more effective than advertising for connecting with consumers.The competition for publicity is fierce and an almost impossible task without having a good angle to grab the media’s attention. But, that’s where you come in. You and your book can provide an excellent PR opportunity for the manufacturer of products that aligns with your message. Read more
Can the Power of PR Power Your Company Through the Recession?
“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates
As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, the fact remains that it’s a powerful endorsement of the power of PR.
Still, when the economy is tight and corporations yank hard to get their belts down to that last notch, PR is usually one of the first few items on the budget that’s frozen or cut completely. To bean counters, it’s an easy choice. Because it’s impossible to track the impact of PR in strict accounting terms they consider it difficult to quantify PR expenditures. To the numbers guys, if something fails to leave a footprint on the spreadsheet, it is expendable. Read more
Building “BUZZ” For Your Book Can Be Fast, Easy and Cost Effective
In today’s world of publishing, I don’t have to tell you what a challenge it is to get your book noticed. With nearly 300,000 new books hitting the market every year, this is a problem all authors encounter – from first timers to big name celebrities. But once you have the word-of-mouth buzz going, it can spread like wildfire.One of the best methods to get people talking about you and your book is by being interviewed as a guest on talk radio. Why? This medium allows you to talk to a captive audience of affluent, educated and, most importantly, active consumers who are book-buyers. We’ve been one of the country’s top providers of radio show guests since 1990 and, from our years of experience, we’ve seen how instrumental talk radio has been in our daily lives. Talk radio hosts and their guests consistently create thought provoking conversations throughout the country. They’re largely responsible for spreading new ideas resulting in hot trends and lifestyle choices. You and the message of your book CAN be part of this forum that affects peoples lives daily. This is how buzz is built. Read more
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
