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	<title>EMSI Public Relations &#187; marketing Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>EMSI Public Relations &#187; marketing Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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		<title>How Does the Mainstream Media Use Social Media?</title>
		<link>http://emsincorporated.com/smm-and-media/</link>
		<comments>http://emsincorporated.com/smm-and-media/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 17:23:37 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5693</guid>
		<description><![CDATA[In radio, one of the largest chains of terrestrial radio stations mandates that their hosts push social media on a regular basis. In fact, on-air personalities are not only judged by their ratings on the air, but they are equally judged by the number of followers and web hits to their online blogs. ]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why You Should Market MORE – Not Less – When Times Are Tough</title>
		<link>http://emsincorporated.com/why-you-should-market-more-not-less-when-times-are-tough/</link>
		<comments>http://emsincorporated.com/why-you-should-market-more-not-less-when-times-are-tough/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 14:01:31 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
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		<category><![CDATA[marsha friedman]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2427</guid>
		<description><![CDATA[Whenever times get tough for businesses, CEOs talk about “tightening their belts” as a way to signify cutting back on essentials in order to ride out the rough patch.  And cutting back is a correct strategy.  It’s definitely not the time to dole out generous bonuses, arrange extravagant company trips or find new company perks to buy into!  Instead, it’s the time to review every expense and ensure that only those affecting your bottom line are kept in tact.  It’s also the time to evaluate personnel or positions that may no longer be as necessary in slower sales times.

But all too often, the first place that gets cut instead is the company’s marketing budget.  And that’s a HUGE mistake because marketing is the very activity that drives in more potential customers.]]></description>
		<wfw:commentRss>http://emsincorporated.com/why-you-should-market-more-not-less-when-times-are-tough/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>What is Marketing? A Practical Explanation of Marketing, PR and Advertising</title>
		<link>http://emsincorporated.com/what-is-marketing-a-practical-explanation-of-marketing-pr-and-advertising/</link>
		<comments>http://emsincorporated.com/what-is-marketing-a-practical-explanation-of-marketing-pr-and-advertising/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 13:43:25 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[lead generation]]></category>
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		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1459</guid>
		<description><![CDATA[Public relations differs in many ways from advertising.  The Encarta dictionary defines PR as: “the practice or profession of establishing, maintaining, or improving a favorable relationship between an institution or person and the public.”  Publicity is one of PR’s tactics and involves pitching a news story about your company to the press (both offline or online), and booking your spokesperson as a guest on radio and TV.]]></description>
		<wfw:commentRss>http://emsincorporated.com/what-is-marketing-a-practical-explanation-of-marketing-pr-and-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Insights into the New Landscape of Marketing and PR from Viral Marketing Specialist David Meerman Scott</title>
		<link>http://emsincorporated.com/new-rules-of-marketing-pr-interview-with-david-meerman-scott/</link>
		<comments>http://emsincorporated.com/new-rules-of-marketing-pr-interview-with-david-meerman-scott/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 12:23:20 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[event management services inc]]></category>
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		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[product promotion]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1186</guid>
		<description><![CDATA[A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).  David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. As David makes clear in both books, the rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world.]]></description>
		<wfw:commentRss>http://emsincorporated.com/new-rules-of-marketing-pr-interview-with-david-meerman-scott/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A Little Quiz to Show You How Big a Deal You Really Are</title>
		<link>http://emsincorporated.com/a-little-quiz-to-show-you-how-big-a-deal-you-really-are/</link>
		<comments>http://emsincorporated.com/a-little-quiz-to-show-you-how-big-a-deal-you-really-are/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 12:44:54 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[event management services inc]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicist]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=593</guid>
		<description><![CDATA[Joe the Plumber.

Dog the Bounty Hunter.

Bill Nye the Science Guy.

While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year.

Being an industry expert is easier than ever these days, but perhaps you feel a little “industry envy” when it comes to your field. Believe me, no field is too big, or too small, to brand yourself as the go-to expert.]]></description>
		<wfw:commentRss>http://emsincorporated.com/a-little-quiz-to-show-you-how-big-a-deal-you-really-are/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Something I Wanted to Share&#8230;</title>
		<link>http://emsincorporated.com/something-i-wanted-to-share/</link>
		<comments>http://emsincorporated.com/something-i-wanted-to-share/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 20:20:32 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[audiences]]></category>
		<category><![CDATA[campaigns]]></category>
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		<category><![CDATA[s]]></category>
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		<category><![CDATA[successes]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=287</guid>
		<description><![CDATA[It's funny, but every time I sit down and write these emails to you, the thing that often comes to the forefront of my mind is "how can I get them to truly understand the value of talk radio?"]]></description>
		<wfw:commentRss>http://emsincorporated.com/something-i-wanted-to-share/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Get Good PR Without the Big Retainers</title>
		<link>http://emsincorporated.com/how-to-get-good-pr-without-the-big-retainers/</link>
		<comments>http://emsincorporated.com/how-to-get-good-pr-without-the-big-retainers/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 22:17:11 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[generalization]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[no retainers]]></category>
		<category><![CDATA[pitch]]></category>
		<category><![CDATA[pitches]]></category>
		<category><![CDATA[placements]]></category>
		<category><![CDATA[pr]]></category>
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		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[retainer]]></category>
		<category><![CDATA[retainers]]></category>
		<category><![CDATA[risk]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/how-to-get-good-pr-without-the-big-retainers/</guid>
		<description><![CDATA[Companies wanting to make the most of their PR budgets these days are discovering one of the industry's best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It's called Pay-For-Performance PR.  There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U.S.]]></description>
		<wfw:commentRss>http://emsincorporated.com/how-to-get-good-pr-without-the-big-retainers/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Corporate America Can Help Promote Your Book</title>
		<link>http://emsincorporated.com/need-help-financing-the-promotion-of-your-book/</link>
		<comments>http://emsincorporated.com/need-help-financing-the-promotion-of-your-book/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 20:01:17 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[mso]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[pr firms]]></category>
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		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Publicity Advice]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[retainer]]></category>
		<category><![CDATA[retainers]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/need-help-financing-the-promotion-of-your-book/</guid>
		<description><![CDATA[Find out how corporate America can be an untapped resource to consider when looking for cost effective ways to promote your book.]]></description>
		<wfw:commentRss>http://emsincorporated.com/need-help-financing-the-promotion-of-your-book/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What’s The Future of Talk Radio? Michael Harrison Interview, Part 2</title>
		<link>http://emsincorporated.com/whats-the-future-of-talk-radio/</link>
		<comments>http://emsincorporated.com/whats-the-future-of-talk-radio/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 17:17:01 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/what%e2%80%99s-the-future-of-talk-radio/</guid>
		<description><![CDATA[CEO of EMS Incorporated, Marsha Friedman interviews Talkers Magazine founder Michael Harrison about the future of talk radio.]]></description>
		<wfw:commentRss>http://emsincorporated.com/whats-the-future-of-talk-radio/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Can the Power of PR Power Your Company Through the Recession?</title>
		<link>http://emsincorporated.com/spin-your-dwindling-advertising-budget-into-a-pr-dynamo/</link>
		<comments>http://emsincorporated.com/spin-your-dwindling-advertising-budget-into-a-pr-dynamo/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 18:20:09 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[book promotion]]></category>
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		<category><![CDATA[national pr]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/spin-your-dwindling-advertising-budget-into-a-pr-dynamo/</guid>
		<description><![CDATA[With the current economic climate, it is more important than ever before for marketing departments to stretch their budgets.  Here is a tip how.]]></description>
		<wfw:commentRss>http://emsincorporated.com/spin-your-dwindling-advertising-budget-into-a-pr-dynamo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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