<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>EMSI Public Relations&#187; marsha friedman Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
	<atom:link href="http://emsincorporated.com/tag/marsha-friedman/feed/" rel="self" type="application/rss+xml" />
	<link>http://emsincorporated.com</link>
	<description>Public Relations Firm EMSI - PR Firms, PR Agencies</description>
	<lastBuildDate>Thu, 02 Sep 2010 19:24:42 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Deck the Halls with Boughs of Kindles: How to Ride the E-Book Wave</title>
		<link>http://emsincorporated.com/deck-halls-boughs-kindles-ride-ebook-wave/</link>
		<comments>http://emsincorporated.com/deck-halls-boughs-kindles-ride-ebook-wave/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 19:24:02 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4553</guid>
		<description><![CDATA[What we do know is that e-Books are hot and are here to stay. And, for obvious reasons. The cost of e-Book publishing and distribution is far lower than traditional publishing with no printing, packaging, storage or postage; not to mention the preference of the consumer who enjoys immediate satisfaction with a download of his favorite book on his computer, smart phone, e-Book reader or PDA (personal digital assistant).
]]></description>
		<wfw:commentRss>http://emsincorporated.com/deck-halls-boughs-kindles-ride-ebook-wave/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get Your Promotion in Shape for the Holidays: Marketing for Holidays and Beyond Starts Now</title>
		<link>http://emsincorporated.com/promotion-shape-holidays-marketing-holidays-starts/</link>
		<comments>http://emsincorporated.com/promotion-shape-holidays-marketing-holidays-starts/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 20:55:54 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Newspaper and Magazine Coverage]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4551</guid>
		<description><![CDATA[The holidays are upon us, once again, and as retailers try to get in gear sooner each year you can never start planning too early! After all, more than 70 percent of all consumer goods sold in the U.S. are sold in the fourth quarter of the year. For marketers, it&#8217;s the opportunity to meet [...]]]></description>
		<wfw:commentRss>http://emsincorporated.com/promotion-shape-holidays-marketing-holidays-starts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much PR Should You Have? Persistent and Consistent is Key to Success</title>
		<link>http://emsincorporated.com/pr-persistent-consistent-key-success/</link>
		<comments>http://emsincorporated.com/pr-persistent-consistent-key-success/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:28:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicist]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4531</guid>
		<description><![CDATA[To do that, I want you to think of the consumers you're trying to reach as a quiet pond in the wilderness. If you want to make the pond ripple, throw a pebble in it. Big rocks make more waves than small pebbles, but even so, the ripples eventually end if all you're doing is throwing in one rock at a time.

If you want the pond to ripple continuously, you can't just throw in one pebble or even one giant rock. However, a steady stream of pebbles, timed so that the ripples never truly subside, will keep the pond moving from the vibrations you generate.
]]></description>
		<wfw:commentRss>http://emsincorporated.com/pr-persistent-consistent-key-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Familiar (and Unfamiliar) Holidays Can Drive Your PR Campaign</title>
		<link>http://emsincorporated.com/familiar-unfamiliar-holidays-drive-pr-campaign/</link>
		<comments>http://emsincorporated.com/familiar-unfamiliar-holidays-drive-pr-campaign/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 16:33:30 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4529</guid>
		<description><![CDATA[Find the holiday that relates to your message, whether it is for your book or product, and then plan carefully to execute your PR tactics around that date. It might take an evergreen campaign pitch and make it instantly relevant to everyone simply because it appears on the calendar.]]></description>
		<wfw:commentRss>http://emsincorporated.com/familiar-unfamiliar-holidays-drive-pr-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So I&#8217;m Launching a PR Campaign &#8211; How Many Sales Will I Make?</title>
		<link>http://emsincorporated.com/launching-pr-campaign-sales/</link>
		<comments>http://emsincorporated.com/launching-pr-campaign-sales/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 16:02:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicist]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4519</guid>
		<description><![CDATA[Do you like to be at the receipt end of obvious sales efforts? When you walk into a department store to shop for a new pair of slacks, are you hoping the salesperson on the floor finds you quickly? Do you watch TV in anticipation of all the cool commercials you'll see? When you drive down the highway, are you excited when you see all the billboards dotting the skyline?

If you answered yes to these questions, then you're in the minority. The truth is few people like to be "sold" and that's why PR works so well. The soul of PR isn't promotion or sales, but rather, education and branding. When people read newspapers or magazines or listen to radio or watch TV, they are looking to be informed and entertained - that's what PR does.
]]></description>
		<wfw:commentRss>http://emsincorporated.com/launching-pr-campaign-sales/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tips for Your Online Book Promotion: It&#8217;s Not About the Technology, It&#8217;s About the Customers</title>
		<link>http://emsincorporated.com/tips-online-book-promotion-technology-customers/</link>
		<comments>http://emsincorporated.com/tips-online-book-promotion-technology-customers/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 14:21:33 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Newspaper and Magazine Coverage]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4467</guid>
		<description><![CDATA[Every author should have their own Web site, whether they are marketing one book or twenty. If your book has garnered some positive reviews, feature them on the home page - get as much leverage from those reviews as possible. Make sure visitors to the site can easily purchase your book directly from the site. No need to invest in an expensive ecommerce web solution - PayPal is totally acceptable and trusted these days, and easy to implement on your site. Even though most of your online book sales will come from Amazon, it's worthwhile selling on your site and will provide the opportunity to add these book buyers to your own mailing list. That way, when your next book is ready to be released, you can email everyone on your list and let them know. If your topic or area of expertise lends itself to a weekly or monthly newsletter, add a newsletter signup to the site, and make sure each edition of your newsletter contains links back to your site. You never know where your newsletter will eventually land.
]]></description>
		<wfw:commentRss>http://emsincorporated.com/tips-online-book-promotion-technology-customers/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Feel Like You&#8217;ve Failed As An Author?</title>
		<link>http://emsincorporated.com/feel-failed-author/</link>
		<comments>http://emsincorporated.com/feel-failed-author/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 19:03:25 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Why EMSI]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicist]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4445</guid>
		<description><![CDATA[But what I love most about this story is that we were able to show him his message IS as important as he thought.  That the book he poured his heart and time and money into DOES have a valuable message, as evidenced by all the media that wanted to interview him.   
]]></description>
		<wfw:commentRss>http://emsincorporated.com/feel-failed-author/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When is a Good Time To Start Your PR Campaign? How About NOW?</title>
		<link>http://emsincorporated.com/good-time-start-pr-campaign/</link>
		<comments>http://emsincorporated.com/good-time-start-pr-campaign/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 14:25:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4441</guid>
		<description><![CDATA[I have found that the two biggest obstacles to a good PR campaign are the two Ps: Procrastination and Perfection. Too many times, companies will procrastinate in getting their campaign started, and tag their campaign launch to something artificial like a product launch (which isn't news, unless it's the iPhone 4) or a new initiative.]]></description>
		<wfw:commentRss>http://emsincorporated.com/good-time-start-pr-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Planning on Booking Your Own TV Publicity?</title>
		<link>http://emsincorporated.com/planning-booking-tv-publicity-sending-press-release/</link>
		<comments>http://emsincorporated.com/planning-booking-tv-publicity-sending-press-release/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 18:13:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr firms]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicist]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4433</guid>
		<description><![CDATA[It's not unusual for a producer to be interested in your pitch, but want the interview to be done at a location that illustrates what the story is about.  TV, after all, is a visual medium. 

A great example that comes to mind is a client who is an expert on how to deal with foreclosure - a timely topic, unfortunately.  He was traveling around the country to cities experiencing high percentages of foreclosures and in each city we obtained media coverage for him.  But in Phoenix, Arizona, the producer didn't want just a "talking head" interview. She agreed to do the interview only if it could be at a foreclosure property.  And of course it was up to us to locate a suitable site, get permission to shoot the interview there, and ensure the TV crew had access when they arrived.  After many, many phone calls to pull all of this together, the location was finalized, permission was obtained and the client's TV interview was confirmed.  In fact, it turned out to be one of the client's best interviews.]]></description>
		<wfw:commentRss>http://emsincorporated.com/planning-booking-tv-publicity-sending-press-release/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want to Get on TV? Follow a Daily News Routine to Increase Your Chances</title>
		<link>http://emsincorporated.com/tv-follow-daily-news-routine-increase-chances/</link>
		<comments>http://emsincorporated.com/tv-follow-daily-news-routine-increase-chances/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:48:50 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4378</guid>
		<description><![CDATA[A daily routine of following breaking news and popular stories is the first and most essential step in my formula for how you can get interviewed by the media. If you are Internet savvy and prefer to get your news digitally, tracking news trends will be a breeze. There are many online news outlets, such as Yahoo, MSN, CNN and AOL, that prominently feature on their sites the most searched and significant news events each day. There are also other online services, such as Google Alerts, Digg, and others, that allow users to stay on top of the hot topics. If your preference - like me - is to watch the news on TV and/or read daily newspapers, those are also effective methods for keeping up with the news cycles. Whether you prefer traditional or digital news, the key thing is to establish a news-tracking routine and stick to it. It will orient you as to which news topics are getting the most attention, and will be a strong predictor of which stories are most likely to have a longer cycle on TV news outlets.</]]></description>
		<wfw:commentRss>http://emsincorporated.com/tv-follow-daily-news-routine-increase-chances/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
