Marsha Friedman, CEO of EMSI and author of Celebritize Yourself was interviewed on national TV talk show, Daytime.

Learn Which PR Tools Work Best

I had an interesting phone call yesterday that got me thinking about people’s understanding on the subject of PR—or should I say their misunderstanding. The caller was a prospective client—a very savvy businesswoman—who asked if my firm can send out a press release for a new product they’re getting ready to launch. Read more →

Below is an article on the subject of crisis PR. I am fortunate to have on my PR team Tony Panaccio, a veteran agency PR strategist with specific experience in handling the message and the press when worst case scenarios come true. I asked Tony to write this article and I think you’ll find it interesting and relevant, given the current 24/7 media culture. Enjoy! Read more →

There are millions of products hitting the market annually, which means that there are millions of companies competing for the very same attention of the American public that you are. Read more →

EMSI turns 20 this week! After two decades in public relations, we’ve seen over and over again the effect great publicity campaigns can have in helping both businesses and individuals achieve the success for which they have worked so hard. Read more →

Dr Harold Katz was interview on KLOS-FM, the “Mark & Brian Show.”

Click here to listen to interview.

Of the 60,000+ attendees expected at Expo West 2010, you want to be sure to meet a select list of people that can positively impact the growth of your business. With that in mind, I’d love the opportunity to meet and discuss the different PR opportunities that can create awareness of your products to millions of consumers around the country. Read more →

Learn the PR Way to Get Your Product Some Badly Needed Attention!

A shocking realization occurs to many businesses not long after their product hits the market: they realize their products are invisible. It quickly becomes apparent that consumers simply can’t see their products. That comes as no surprise with hundreds of thousands of new products hitting the market every year!

With this much competition in the marketplace combined with no media coverage, the result is no connection to the buying public. The product hasn’t been discussed on successive talk radio shows or seen on TV. Neither has there been any newspaper coverage nor conspicuous product reviews in popular publications. Read more →

Why “Strategy” Is One of The Biggest Boondoggles in PR

Good marketing people never do anything without a plan. That’s a given.

So, it stands to reason that good PR people shouldn’t embark on a program without a plan. The question is, how much should a client pay a firm for that plan? Read more →

More and more, the Web site is becoming the point of sale for many businesses, whether they are product or service oriented. E-commerce is driving more consumer sales than ever before, and the Internet has already become the first stop for companies interested in B2B products and services. Read more →