PR is the Antidote for Product Invisibility
Learn the PR Way to Get Your Product Some Badly Needed Attention!
A shocking realization occurs to many businesses not long after their product hits the market: they realize their products are invisible. It quickly becomes apparent that consumers simply can’t see their products. That comes as no surprise with hundreds of thousands of new products hitting the market every year!
With this much competition in the marketplace combined with no media coverage, the result is no connection to the buying public. The product hasn’t been discussed on successive talk radio shows or seen on TV. Neither has there been any newspaper coverage nor conspicuous product reviews in popular publications. Read more on why PR is the antidote for Product Invisibility →
How to Market Your Product or Service on Radio & TV – Without Buying Advertising Time!
Here’s the situation. You have a great product or service and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your offering.
But you may think the only way to get TV and radio exposure is to buy advertising time, which can be very cost prohibitive. And that’s simply not true. An even better and more effective means of promotion is appearing as a guest on TV and radio talk shows. Read more
How Do You Know Which Medium Is Right For Your Message?
Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.
Per day.
So, with competition like that, how do you make the most of your PR campaign and not get lost in the shuffle? Read more
Michael Uslan – Producer of Batman Films
In the mid 1970s, Michael Uslan bought the film rights to a comic book character no movie studio cared about – Batman. For more than a decade he labored with writers and producers, pitching his darkly elegant vision of this movie. Finally, in the late 1980s, Michael was able to assemble a team that included director Tim Burton and stars Michael Keaton and Jack Nicholson to create the landmark movie Batman. After its premiere in 1989, it became the highest grossing movie of all time at that point in movie history.
Since then, Michael has been the co-executive producer (along with partner Benjamin Melnicker) of the Batman franchise of films, including the recent blockbusters Batman Begins and The Dark Knight. He has also been involved in other films, such as Constantine, National Treasure and upcoming film versions of The Shadow and Shazam.
Yet, few people know Michael’s name. So we set out to change that. We started in July 2009, with more than 70 radio interviews and a solo panel at Comic Con International arranged by EMSI. That panel drew 1,000 people, despite being scheduled at the same time as the panel which would show the first footage from James Cameron’s future hit Avatar.
Our goal is to make Michael the go-to guy for top tier media when it comes to topics or stories concerning movies or popular culture, and make him recognizable as not only the initiator of the Batman movie franchise, but also as an entertainment guru with industry knowledge and experience that’s helpful and interesting to consumers as well as those in Hollywood. Towards that end, EMSI has steadily booked Michael in electronic media such as Fox Business News, CNBC, Bloomberg TV and BBC Worldwide, as well as print articles including the New York Times, Forbes, The Christian Science Monitor, USA Today and many others.
What’s a Tiger to Do? What Tiger Woods Should Do with the Media to Rehabilitate His Image
It’s not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it’s easy to feel absolutely no sympathy for the golden boy whose sins cost him dearly, we need to remember something important.
Tiger Woods is not an individual. He is a $100 million marketing corporation that provided for the livelihoods of marketing people, advertising professionals and consumer product manufacturers – not to mention the business of golf itself. Without Tiger’s ability to drive endorsements and commercial viability, many people may even lose their jobs and some firms may be forced to cut back.
So, what could Tiger Woods possibly do to control the devastation of his image? Well, the simple truth is that he is way beyond damage control. The goal posts on his potential rehabilitation have been moved a few thousand yards away from its original line of scrimmage. The best he can hope for now is to set up a comeback a year or more down the line. Read more
How to Reach Your Niche Target Market through the Mass Media
Are Consumer News Publications Better Than Trade Publications For Reaching Your Target Market?
I’ll admit that sometimes they make me feel guilty.
They sit in the corner of my desk, ignored, orphaned and gathering dust. They arrive on time, every month, and I push them aside in favor of more mission-critical tasks. I really don’t throw them away until they start piling too high for me to see over them, but I feel guilty when I discard them without looking at them.
They are my trade magazines, and while I’d never cancel my subscriptions, I am as guilty as most people of ignoring them. On the other hand, I never fail to read Tampa’s major daily newspaper every morning (with coffee cup in hand) and monitor certain news websites. Read more
Fox Business, Happy Hour, November 25, 2009, Mary Kay Hoal, Founder of Yoursphere
Watch Mary Kay Hoal, Founder of Yoursphere, interviewed on Fox Business.
-
Ready for a PR Consultation?
Call us today at 1.800.881.7342 .
