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	<title>EMSI Public Relations &#187; Media Exposure Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>You Finally Landed a Print Interview</title>
		<link>http://emsincorporated.com/5-tips-print/</link>
		<comments>http://emsincorporated.com/5-tips-print/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:24:51 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Print PR]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
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		<category><![CDATA[Media Exposure]]></category>
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		<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>No Shock – Talk Radio’s a New Game! Part 1</title>
		<link>http://emsincorporated.com/new-game/</link>
		<comments>http://emsincorporated.com/new-game/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 16:14:59 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[radio interviews]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5740</guid>
		<description><![CDATA[Because prep time is cut short with those off-air responsibilities, hosts are really looking for topics and guests that will play to their target audience, be engaging and provide good content.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>The 2011 “How We Learn From Others”  PR Awards</title>
		<link>http://emsincorporated.com/2011-learn-pr-awards/</link>
		<comments>http://emsincorporated.com/2011-learn-pr-awards/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 20:36:38 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5707</guid>
		<description><![CDATA[Now is the time the media looks back on the most significant stories of the year. Since we work with the media, we like to look back on the most significant stories in terms of PR. As comedian Jeff Foxworthy says, “You can’t fix stupid.” ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Decking the Halls Doesn’t Mean Slowing Down</title>
		<link>http://emsincorporated.com/holidays/</link>
		<comments>http://emsincorporated.com/holidays/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 21:42:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5666</guid>
		<description><![CDATA[While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let's face it, the media still needs people to interview to generate content.  So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Want To Promote Yourself?</title>
		<link>http://emsincorporated.com/promote/</link>
		<comments>http://emsincorporated.com/promote/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 19:04:17 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5655</guid>
		<description><![CDATA[In public relations, one of the most important truisms revolves around the primary question that the media asks itself as it evaluates the potential stories it may cover: Who really cares?]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What is a 3-D PR Campaign?</title>
		<link>http://emsincorporated.com/3d-pr-campaign/</link>
		<comments>http://emsincorporated.com/3d-pr-campaign/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 14:44:27 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5647</guid>
		<description><![CDATA[How the Different Elements of Your PR Campaign Work Together
With all the movies coming out in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Well, really, there are four types of media outlets today – TV, radio, print (offline and online) and social media – [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Should Your “Promotional Tagline” Be?</title>
		<link>http://emsincorporated.com/tagline-2/</link>
		<comments>http://emsincorporated.com/tagline-2/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 18:37:28 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5590</guid>
		<description><![CDATA[In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I’m not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media is How the Big Boys Play</title>
		<link>http://emsincorporated.com/social-media-big-boys-play/</link>
		<comments>http://emsincorporated.com/social-media-big-boys-play/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 20:53:23 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5536</guid>
		<description><![CDATA[“There is a reason that Facebook just kicked social TV into high gear. As one blogger said: ‘When people start consuming content through Facebook, it enables a new world of friend-to-friend discovery that is potentially worth more than any promo campaign on the planet.’ In other words, better than any network today can provide.”]]></description>
		<wfw:commentRss>http://emsincorporated.com/social-media-big-boys-play/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>So, How Many People Am I Going to Reach?</title>
		<link>http://emsincorporated.com/people-reach/</link>
		<comments>http://emsincorporated.com/people-reach/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 17:46:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5456</guid>
		<description><![CDATA[With all the new technology available to us through the Internet, including the ability to track Web site visitors from their referring page to our own Web sites and even tracing how long they spend on each page, it reminded me how the emphasis on numbers and tracking have muddied the marketing waters.]]></description>
		<wfw:commentRss>http://emsincorporated.com/people-reach/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Going Away for the Holidays? The Media Won’t</title>
		<link>http://emsincorporated.com/holidays-media-wont/</link>
		<comments>http://emsincorporated.com/holidays-media-wont/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 20:14:53 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5440</guid>
		<description><![CDATA[The media doesn’t shut down during the holidays.  The newspaper still arrives at your door every morning and when you turn on the radio or TV, you’ll find all the same shows are on the air.  Admittedly, the holiday staff are the people who drew the short straws – but there they are on the air, behind the scenes, writing stories and generating the news we consume daily, without fail, even during our most cherished holidays.]]></description>
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		<slash:comments>1</slash:comments>
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