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	<title>EMSI Public Relations&#187; Media Exposure Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<link>http://emsincorporated.com</link>
	<description>Public Relations Firm EMSI - PR Firms, PR Agencies</description>
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		<title>Michael Uslan – Executive Producer of Batman Films</title>
		<link>http://emsincorporated.com/michael-uslan-producer-of-batman-films/</link>
		<comments>http://emsincorporated.com/michael-uslan-producer-of-batman-films/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 19:58:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[batman]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[Michael Uslan]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[tv exposure]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2303</guid>
		<description><![CDATA[Our goal is to make Michael the go-to guy for top tier media when it comes to topics or stories concerning movies or popular culture, and make him recognizable as not only the initiator of the Batman movie franchise, but also as an entertainment guru with industry knowledge and experience that’s helpful and interesting to consumers as well as those in Hollywood. Towards that end, EMSI has steadily booked Michael in electronic media such as Fox Business News, CNBC, Bloomberg TV and BBC Worldwide, as well as print articles including the New York Times, Forbes, The Christian Science Monitor, USA Today and many others.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR is the Antidote for Product Invisibility</title>
		<link>http://emsincorporated.com/pr-antidote-product-invisibility/</link>
		<comments>http://emsincorporated.com/pr-antidote-product-invisibility/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 15:22:28 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Why EMSI]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2875</guid>
		<description><![CDATA[In order to be successful, you need to create national recognition and awareness of your product to the largest audience of potential consumers as possible.  The bottom line is that your product needs to stand out from the thousands of new products released every year...in addition to the millions that are already out there!

EMSI can help!  For over 20 years we have been curing product invisibility through dynamic media campaigns covering national and local talk radio, television, print and more.  In fact, here’s an unsolicited testimonial we received just last night from one of our clients.  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Market Your Product or Service on Radio &amp; TV &#8211; Without Buying Advertising Time!</title>
		<link>http://emsincorporated.com/how-to-market-your-product-or-service-on-radio-tv-without-buying-advertising-time/</link>
		<comments>http://emsincorporated.com/how-to-market-your-product-or-service-on-radio-tv-without-buying-advertising-time/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:49:18 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Interviews on Talk Radio]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2679</guid>
		<description><![CDATA[What you may not realize is that TV and radio talk shows are always looking to interview quality experts who will help them entertain and inform their audiences. Regardless of the product you'd like to promote, with the correct PR strategy you can land these priceless interviews, and when you do, it's pure marketing gold!

Why are these interviews so valuable? You see, when you or your spokesperson is on the air, you’re on as part of a regular show with a host the audience has come to trust. By interviewing you, the host is giving an implicit endorsement so the listeners believe you – they’re hearing about you from their trusted friend. And they tell their own audience in turn.
]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>How Do You Know Which Medium Is Right For Your Message?</title>
		<link>http://emsincorporated.com/how-do-you-know-which-medium-is-right-for-your-message/</link>
		<comments>http://emsincorporated.com/how-do-you-know-which-medium-is-right-for-your-message/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 16:13:30 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Interviews on Talk Radio]]></category>
		<category><![CDATA[Newspaper and Magazine Coverage]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[print coverage]]></category>
		<category><![CDATA[radio talk shows]]></category>
		<category><![CDATA[talk radio interviews]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2437</guid>
		<description><![CDATA[Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.

Per day.

So, with competition like that, how do you make the most of your PR campaign and not get lost in the shuffle?

Well, the first step is to look at your message and ask yourself a few pointed questions. Is it newsworthy? Is it consumer related? Could it have a local twist? Is there a visual aspect to it? Is it a topic I can have a long conversation about? What age group am I targeting? Is there an income bracket I’m targeting?]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What’s a Tiger to Do? What Tiger Woods Should Do with the Media to Rehabilitate His Image</title>
		<link>http://emsincorporated.com/what%e2%80%99s-a-tiger-to-do-what-tiger-woods-should-do-with-the-media-to-rehabilitate-his-image/</link>
		<comments>http://emsincorporated.com/what%e2%80%99s-a-tiger-to-do-what-tiger-woods-should-do-with-the-media-to-rehabilitate-his-image/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 15:45:35 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[pr firms]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2429</guid>
		<description><![CDATA[It’s not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it’s easy to feel absolutely no sympathy for the golden boy whose sins cost him dearly, we need to remember something important.

Tiger Woods is not an individual. He is a $100 million marketing corporation that provided for the livelihoods of marketing people, advertising professionals and consumer product manufacturers – not to mention the business of golf itself.  Without Tiger’s ability to drive endorsements and commercial viability, many people may even lose their jobs and some firms may be forced to cut back.

So, what could Tiger Woods possibly do to control the devastation of his image? Well, the simple truth is that he is way beyond damage control. The goal posts on his potential rehabilitation have been moved a few thousand yards away from its original line of scrimmage. The best he can hope for now is to set up a comeback a year or more down the line.]]></description>
		<wfw:commentRss>http://emsincorporated.com/what%e2%80%99s-a-tiger-to-do-what-tiger-woods-should-do-with-the-media-to-rehabilitate-his-image/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Vince Hill, News Anchor, KYW Radio, Philadelphia</title>
		<link>http://emsincorporated.com/vince-hill-news-anchor-kyw-radio-philadelphia/</link>
		<comments>http://emsincorporated.com/vince-hill-news-anchor-kyw-radio-philadelphia/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 21:12:48 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Media Success Stories]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[media success story]]></category>
		<category><![CDATA[media testimonials]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2032</guid>
		<description><![CDATA[“EMSI has always shown a high degree of organization with their projects. There has never been any confusion regarding each show booked. Very thorough, very prepared. Their staff is a personal and professional pleasure to deal with.”]]></description>
		<wfw:commentRss>http://emsincorporated.com/vince-hill-news-anchor-kyw-radio-philadelphia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>George Carden, Reporter (700 Club) Christian Broadcasting Network</title>
		<link>http://emsincorporated.com/george-carden-reporter-700-club-christian-broadcasting-network/</link>
		<comments>http://emsincorporated.com/george-carden-reporter-700-club-christian-broadcasting-network/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 21:01:42 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Media Success Stories]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2022</guid>
		<description><![CDATA[“It’s a pleasure working with EMSI. They are totally professional and went all out to be sure we were totally “armed” with all the information we needed to do a thoroughly informative and interesting interview!”
George Carden
Reporter, (700 Club) Christian Broadcasting Network
]]></description>
		<wfw:commentRss>http://emsincorporated.com/george-carden-reporter-700-club-christian-broadcasting-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Alf Nucifora, Host WSB Radio, Atlanta</title>
		<link>http://emsincorporated.com/alf-nucifora-host-wsb-radio-atlanta/</link>
		<comments>http://emsincorporated.com/alf-nucifora-host-wsb-radio-atlanta/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 20:54:51 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Media Success Stories]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2019</guid>
		<description><![CDATA[“EMSI has always been a pleasure to deal with. They’re very attentive towards my show needs and their follow-up is superb. EMSI only calls when the subject matter is proper for the theme of my show. Very professional and understanding at all times.”]]></description>
		<wfw:commentRss>http://emsincorporated.com/alf-nucifora-host-wsb-radio-atlanta/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Reach Your Niche Target Market through the Mass Media</title>
		<link>http://emsincorporated.com/how-to-reach-your-niche-target-market-through-the-mass-media/</link>
		<comments>http://emsincorporated.com/how-to-reach-your-niche-target-market-through-the-mass-media/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 12:25:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Newspaper and Magazine Coverage]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[event management services inc]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1471</guid>
		<description><![CDATA[In a nutshell, that’s why the mass media is actually a smarter bet for reaching a niche audience, even if it’s a business-to-business audience.  At the end of the day, we can’t be sure if business decision makers are reading the trade publications and Web sites.  But, the important thing to realize is that they aren’t just business people.  They are consumers, like you and me, and like you and me, they definitely read their daily newspapers and general interest Web sites.  So, if you want to reach them, you have a much better chance of getting to them where you KNOW they are, as opposed to where you HOPE they are.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fox Business, Happy Hour, November 25, 2009, Mary Kay Hoal, Founder of Yoursphere</title>
		<link>http://emsincorporated.com/fox-business-happy-hour-november-25-2009-mary-kay-hoal-founder-of-yoursphere/</link>
		<comments>http://emsincorporated.com/fox-business-happy-hour-november-25-2009-mary-kay-hoal-founder-of-yoursphere/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 20:24:12 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Coverage]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2261</guid>
		<description><![CDATA[Fox Business, Happy Hour, November 25, 2009, Mary Kay Hoal, Founder of Yoursphere]]></description>
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		<slash:comments>0</slash:comments>
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