Posted by Marsha Friedman on March 9, 2010 · 1 Comment
And How to Make Sure They Invite You Back
Successful non-fiction authors know a secret.
They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. Read more on the seven PR secrets for getting on talk radio →
Posted by Marsha Friedman on March 8, 2010 · Leave a Comment
“I began working with Marsha and her wonderful group of professionals at EMSI in January of 2009 for the promotion of my novel, Webs of Power. They will also be representing my sequel which will be released in September 2010. Marsha and her staff at EMSI are knowledgeable, professional, and responsive. As an author of character–driven fiction, it is difficult to find a publicist who is in tune with the promotional needs of a novel. However, the experts at EMSI were able to combine my background with the background of my novel and develop effective pitches which have landed me on close to 200 radio shows and 10 TV shows. Unlike my former publicist, who sent books out with pitches (a dial-a-prayer approach which turned hundreds of books into junk mail–many of which I found listed as used books on Amazon prior to my publication date). EMSI first created the interest through well developed pitches and sent books out only by request of the interested radio, TV, and print media producers .I appreciate not only their expertise but their availability. In my opinion, Marsha and the staff of EMSI are the best. Something you hear very seldom when an author speaks of her publicist.”
Posted by Marsha Friedman on March 4, 2010 · 3 Comments
Movies are getting more expensive and before we plunk down $9 for a ticket, and perhaps spend an additional $15 – $20 on popcorn and sodas, most of us first look to see what the critics have to say about the movie we’re planning to see. Read more on using the movie review paradigm in your business →
Posted by Marsha Friedman on March 1, 2010 · Leave a Comment
“We at FindYourPolicy.com would like to thank you for the attention and professionalism that you have shown us throughout our radio campaign. We have had a great time introducing our service and hearing the comments from hosts and audiences alike. We are very pleased with the quality of radio stations that chose to have us on their show and directly attribute that to your hard work. Often times we were told that we are very fortunate to have such a great PR firm such as yours to be representing us. We agree.
We will definitely recommend your firm to others.”
Best Regards,
Michael Hartmann, CEO
FindYourPolicy.com
Posted by Marsha Friedman on February 24, 2010 · Leave a Comment
Why Getting On the Show Is More Important Than Ever
Commercials used to be the time to get up and stretch the ol’ legs, get a snack or let the dog out. Today, they are the signal to hit the fast forward button on the remote.
The advent of Digital Video Recorders (DVRs), often referred to by one of the leading brand names, TIVO, has finally given the viewer a break from the background noise of television advertising. Instead of being screamed at by local car dealers, pitched on the ShamWow or told repeatedly to not squeeze the Charmin, many consumers who subscribe to cable TV these days just zoom past the commercials without ever giving them a second look. Read more on being IN the show, not in the commercial →
Posted by Marsha Friedman on February 19, 2010 · 7 Comments
Learn Which PR Tools Work Best
I had an interesting phone call yesterday that got me thinking about people’s understanding on the subject of PR—or should I say their misunderstanding. The caller was a prospective client—a very savvy businesswoman—who asked if my firm can send out a press release for a new product they’re getting ready to launch. Read more on the effectiveness of your press releases →
It seems so simple and obvious.
And How to Make Sure They Invite You Back
Movies are getting more expensive and before we plunk down $9 for a ticket, and perhaps spend an additional $15 – $20 on popcorn and sodas, most of us first look to see what the critics have to say about the movie we’re planning to see. Read more on using the movie review paradigm in your business →
Why Getting On the Show Is More Important Than Ever
Learn Which PR Tools Work Best
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