How Familiar (and Unfamiliar) Holidays Can Drive Your PR Campaign
As the dog days of summer wind down, I think it’s only appropriate that I tell a dog story of my own.
It starts with a client of mine who is a dog crusader with a cause. She’s written seven books about it, and just released a new one. Her passion, as if you haven’t figured it out by now, is animal rescue – specifically dogs from animal shelters. It’s a reasonably narrow cause, but she has been getting a great deal of attention, and October is going to be even bigger for her. You see, October is national Adopt-a-Shelter-Dog Month, sponsored by the American Society for the Prevention of Cruelty to Animals (ASPCA). For our client, it’s a month made in heaven for her message. Read more on how holidays can drive your PR campaign →
So I’m Launching a PR Campaign – How Many Sales Will I Make?
Understanding the Real ROI of PR
If I had a nickel every time a CEO or marketing executive asked me how many more sales they’d make by using PR, Bill Gates would be jealous of my island-sized yacht.
In order to answer that question, however, it’s important to understand the fallacy on which it’s based. So, let me ask you a few questions. Read more on the true ROI of PR →
Want to Get on TV? Follow a Daily News Routine to Increase Your Chances
Over the years, I’ve always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like “bumper sticker” advice, but it’s really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency.
It’s actually a very simple list of easy steps that anyone can do, and it can get blockbuster results. Read more on a strategy to get on TV →
How to Promote Your Product or Book During Your Radio Interview
Making the Host Happy Could Get You Invited Back
Recently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we’d talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately. Read more on How to Promote Your Product or Book During Your Radio Interview →
5 Steps for Using Creative PR to Become an Expert Celebrity
One of the things I love about my job is solving problems.
Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. Read more on the 5 steps for using creative PR to become an expert celebrity →
Heading to Expo West in March?
Of the 60,000+ attendees expected at Expo West 2010, you want to be sure to meet a select list of people that can positively impact the growth of your business. With that in mind, I’d love the opportunity to meet and discuss the different PR opportunities that can create awareness of your products to millions of consumers around the country. Read more on Expo West →
PR is the Antidote for Product Invisibility
Learn the PR Way to Get Your Product Some Badly Needed Attention!
A shocking realization occurs to many businesses not long after their product hits the market: they realize their products are invisible. It quickly becomes apparent that consumers simply can’t see their products. That comes as no surprise with hundreds of thousands of new products hitting the market every year!
With this much competition in the marketplace combined with no media coverage, the result is no connection to the buying public. The product hasn’t been discussed on successive talk radio shows or seen on TV. Neither has there been any newspaper coverage nor conspicuous product reviews in popular publications. Read more on why PR is the antidote for Product Invisibility →
C-SPAN, Washington Journal, November 20, 2009, Howard Ruff of The Ruff Times
Howard Ruff, author of “How to Prosper in the Age of Obamanomics,” discusses the U.S. economy, including the dollar, the Obama Administration’s economic policies & Wall Street.
What’s a Tiger to Do? What Tiger Woods Should Do with the Media to Rehabilitate His Image
It’s not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it’s easy to feel absolutely no sympathy for the golden boy whose sins cost him dearly, we need to remember something important. Read more on how Tiger Woods should deal with the media →
Fox Business, Happy Hour, November 25, 2009, Mary Kay Hoal, Founder of Yoursphere
Watch Mary Kay Hoal, Founder of Yoursphere, interviewed on Fox Business.
CNN, CNN Newsroom, November 23, 2009, Mary Kay Hoal, Founder of Yoursphere
Watch Mary Kay Hoal, Founder of Yoursphere, on CNN.
Six Ways to Tell if Public Relations is For You
One of the universal truths of PR is that it can help anyone, any company, any business in any industry. There is not a single commercial enterprise that cannot benefit from the power of public relations, and the scope of PR is limited only by the scope of the media.
Advertising is constantly changing, and what works today will likely not work tomorrow. Advertising resides in the realm of paid space, and so its only purpose is to serve the needs of the advertiser. Read more on how to tell if PR is for you →
CNBC, Squawk Box, November 18, 2009, Howard Ruff of The Ruff Times
Howard Ruff, of The Ruff Times, was interviewed by CNBC on November 18, 2009. Watch the video of the interview below.
Is Public Relations For Me?
Zen and the Art of PR For Consultants and Small Businesses
Public relations is by far the most affordable and effective marketing tool available for small businesses and consultants. That’s a bold statement, but perfectly reasonable when you know the facts. I can’t tell you how many times I am approached by entrepreneurs who ask me, “Can I afford to do PR?” I always answer the same way: “You can’t afford NOT to do PR.” Read more on zen and the art of PR →
New Rules of Social Media Expert – David Meerman Scott
This is the third in the 3-part series of my interview with David Meerman Scott. As you know by now, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).
David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new rules of social media with David Meerman Scott →
Viral Marketing Specialist David Meerman Scott Discusses Social Media and Networking
Last week I shared Part 1 of my interview with David Meerman Scott. As a recap, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on viral marketing →
Insights into the New Landscape of Marketing and PR from Viral Marketing Specialist David Meerman Scott
A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new landscape of marketing and PR →
Forbes, September 9, 2009, Clint Greenleaf, Author
Clint Greenleaf, author of “Attention to Detail: A Gentlemen’s Guide to Appearance,” was reviewed by Forbes magazine.
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
