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	<title>EMSI Public Relations &#187; national pr firm Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>Decking the Halls Doesn’t Mean Slowing Down</title>
		<link>http://emsincorporated.com/holidays/</link>
		<comments>http://emsincorporated.com/holidays/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 21:42:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Public Relations]]></category>
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		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5666</guid>
		<description><![CDATA[While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let's face it, the media still needs people to interview to generate content.  So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>What Should Your “Promotional Tagline” Be?</title>
		<link>http://emsincorporated.com/tagline-2/</link>
		<comments>http://emsincorporated.com/tagline-2/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 18:37:28 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5590</guid>
		<description><![CDATA[In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I’m not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>So, How Many People Am I Going to Reach?</title>
		<link>http://emsincorporated.com/people-reach/</link>
		<comments>http://emsincorporated.com/people-reach/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 17:46:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5456</guid>
		<description><![CDATA[With all the new technology available to us through the Internet, including the ability to track Web site visitors from their referring page to our own Web sites and even tracing how long they spend on each page, it reminded me how the emphasis on numbers and tracking have muddied the marketing waters.]]></description>
		<wfw:commentRss>http://emsincorporated.com/people-reach/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>So, What’s The Value of All My PR Efforts, Anyway?</title>
		<link>http://emsincorporated.com/roi/</link>
		<comments>http://emsincorporated.com/roi/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 15:40:32 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR ROI]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
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		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5393</guid>
		<description><![CDATA[I tend to use this space as a “how to” venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relations efforts.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Social Media is More Than Just a Numbers Game</title>
		<link>http://emsincorporated.com/social-media-numbers-game/</link>
		<comments>http://emsincorporated.com/social-media-numbers-game/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 15:28:39 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5330</guid>
		<description><![CDATA[About a year ago, the big social networking news was that Ashton Kutcher set a record on the most rapid rise to having more than one million followers on Twitter.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Why You Need To Use Social Networking?</title>
		<link>http://emsincorporated.com/social-networking/</link>
		<comments>http://emsincorporated.com/social-networking/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 14:05:03 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5209</guid>
		<description><![CDATA[I use social networking as a key way of reaching out to my potential clients as well as those in the marketing community who want to use my columns for their Web sites, invite me on their shows as a guest, and even hire me as an expert speaker – all of which drives my business.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Charlie Sheen’s Use of Talk Radio Demonstrates the Medium’s Influence over Everything Else</title>
		<link>http://emsincorporated.com/charlie-sheens-talk-radio-demonstrates-mediums-influence/</link>
		<comments>http://emsincorporated.com/charlie-sheens-talk-radio-demonstrates-mediums-influence/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 14:14:10 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[pr firms]]></category>
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		<category><![CDATA[radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5140</guid>
		<description><![CDATA[A good radio interview can fuel social media, because it gives you something to tweet about. It also works well in conjunction with print coverage and appearances on local and national TV, because it provides a longer form format for your message. Whereas an article may only be 500 or 600 words or a TV appearance only 3 to 5 minutes, a radio interview can run anywhere from 10 minutes to an hour, depending on the show and how interesting you are to the host and the listeners.]]></description>
		<wfw:commentRss>http://emsincorporated.com/charlie-sheens-talk-radio-demonstrates-mediums-influence/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Not Making Your Sales? Maybe What’s Lacking Is Trust</title>
		<link>http://emsincorporated.com/making-sales-whats-lacking-trust/</link>
		<comments>http://emsincorporated.com/making-sales-whats-lacking-trust/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 14:31:52 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR ROI]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
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		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5114</guid>
		<description><![CDATA[You can advertise, promote, tweet, post, blog and sell like Dale Carnegie on steroids, but if you haven’t built trust with your potential customer, it’s truly a waste of good resources.]]></description>
		<wfw:commentRss>http://emsincorporated.com/making-sales-whats-lacking-trust/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is Your Book PR Not Doing The Job?</title>
		<link>http://emsincorporated.com/book-pr-job/</link>
		<comments>http://emsincorporated.com/book-pr-job/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 23:27:09 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5094</guid>
		<description><![CDATA[A lot of authors feel they aren’t experts in a classic sense, and for those people, I’ll wager a bet. I’ll bet I can find a genuine way to position you as an expert, even if your expertise is through personal experience. If you wrote a book, even if it is a work of fiction, there is some trigger—some amount of experience, research, expertise or passion—that drove you to write it. That qualifies you to be called an expert and helps you engage the media’s interest in having you as a guest.]]></description>
		<wfw:commentRss>http://emsincorporated.com/book-pr-job/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>More Americans Listen to Talk Radio Today Than Ever Before</title>
		<link>http://emsincorporated.com/americans-listen-talk-radio-today/</link>
		<comments>http://emsincorporated.com/americans-listen-talk-radio-today/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 14:40:16 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5073</guid>
		<description><![CDATA[In the age of the Internet, 24/7 cable TV news channels, news on your laptop, desktop, PDA and smartphone, I think it’s important to remind folks about the significance of talk radio as it relates to getting publicity for your book. But don’t just take my word for it. ]]></description>
		<wfw:commentRss>http://emsincorporated.com/americans-listen-talk-radio-today/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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