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	<title>EMSI Public Relations&#187; national pr firm Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<description>Public Relations Firm EMSI - PR Firms, PR Agencies</description>
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		<title>Want to Get on TV? Follow a Daily News Routine to Increase Your Chances</title>
		<link>http://emsincorporated.com/tv-follow-daily-news-routine-increase-chances/</link>
		<comments>http://emsincorporated.com/tv-follow-daily-news-routine-increase-chances/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:48:50 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
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		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<category><![CDATA[tv coverage]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=4378</guid>
		<description><![CDATA[A daily routine of following breaking news and popular stories is the first and most essential step in my formula for how you can get interviewed by the media. If you are Internet savvy and prefer to get your news digitally, tracking news trends will be a breeze. There are many online news outlets, such as Yahoo, MSN, CNN and AOL, that prominently feature on their sites the most searched and significant news events each day. There are also other online services, such as Google Alerts, Digg, and others, that allow users to stay on top of the hot topics. If your preference - like me - is to watch the news on TV and/or read daily newspapers, those are also effective methods for keeping up with the news cycles. Whether you prefer traditional or digital news, the key thing is to establish a news-tracking routine and stick to it. It will orient you as to which news topics are getting the most attention, and will be a strong predictor of which stories are most likely to have a longer cycle on TV news outlets.</]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Promote Your Product or Book During Your Radio Interview</title>
		<link>http://emsincorporated.com/promote-product-book-radio-interview/</link>
		<comments>http://emsincorporated.com/promote-product-book-radio-interview/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 18:09:11 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Interviews on Talk Radio]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
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		<category><![CDATA[radio guest]]></category>
		<category><![CDATA[radio interview]]></category>
		<category><![CDATA[talk radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4107</guid>
		<description><![CDATA[Remember, the radio hosts who interview you are not just considered hosts - they are radio personalities. Their names are typically attached to their show. This is not a matter of ego or vanity...the station develops their profiles so they become local, or even national, celebrities, creating a fan base and loyal listeners. Don't try to take over the show. Don't try to be funnier than the host. Don't try to wisecrack to the host, thinking that you can gain points with the audience by "busting his chops." The host is the leader, and if he likes you, his listeners will like you, too. Your smartest strategy is to engage the host and follow his lead. If you do, the interview will be smooth, the interplay will be congenial, and the host may well ask you back. At the very least, he'll be more sincere about promoting your book or company.]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>5 Steps for Using Creative PR to Become an Expert Celebrity</title>
		<link>http://emsincorporated.com/5-steps-creative-pr-expert-celebrity/</link>
		<comments>http://emsincorporated.com/5-steps-creative-pr-expert-celebrity/#comments</comments>
		<pubDate>Wed, 05 May 2010 13:27:37 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[darlene quinn]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=3597</guid>
		<description><![CDATA[And that's when we knew we had it. We knew that promoting her simply as a new author of a racy novel that reeked of money and power wasn't going to get us very far. There are more than 370,000 new books published every year, and casting her as one of those numbers just meant that she'd be regarded as another can of beans on the shelf.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Heading to Expo West in March?</title>
		<link>http://emsincorporated.com/heading-expo-west-march/</link>
		<comments>http://emsincorporated.com/heading-expo-west-march/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 18:47:13 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Why EMSI]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2889</guid>
		<description><![CDATA[As a pay-for-performance PR firm that specializes in promoting the natural products industry through guest appearances on radio and TV, and editorial coverage in newspaper and magazine articles (both online and offline), as well as social networking, I can tell you that natural products are of great interest to the media. And considering our technical strength in knowing how to work with the media, coupled with 20 years of developed media relationships, I know we can successfully obtain desirable results for you.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR is the Antidote for Product Invisibility</title>
		<link>http://emsincorporated.com/pr-antidote-product-invisibility/</link>
		<comments>http://emsincorporated.com/pr-antidote-product-invisibility/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 15:22:28 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Why EMSI]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
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		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2875</guid>
		<description><![CDATA[In order to be successful, you need to create national recognition and awareness of your product to the largest audience of potential consumers as possible.  The bottom line is that your product needs to stand out from the thousands of new products released every year...in addition to the millions that are already out there!

EMSI can help!  For over 20 years we have been curing product invisibility through dynamic media campaigns covering national and local talk radio, television, print and more.  In fact, here’s an unsolicited testimonial we received just last night from one of our clients.  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>C-SPAN, Washington Journal, November 20, 2009, Howard Ruff of The Ruff Times</title>
		<link>http://emsincorporated.com/c-span-washington-journal-november-20-2009-howard-ruff-of-the-ruff-times/</link>
		<comments>http://emsincorporated.com/c-span-washington-journal-november-20-2009-howard-ruff-of-the-ruff-times/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 19:00:48 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Coverage]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2229</guid>
		<description><![CDATA[C-SPAN, Washington Journal, November 20, 2009, Howard Ruff of The Ruff Times]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s a Tiger to Do? What Tiger Woods Should Do with the Media to Rehabilitate His Image</title>
		<link>http://emsincorporated.com/what%e2%80%99s-a-tiger-to-do-what-tiger-woods-should-do-with-the-media-to-rehabilitate-his-image/</link>
		<comments>http://emsincorporated.com/what%e2%80%99s-a-tiger-to-do-what-tiger-woods-should-do-with-the-media-to-rehabilitate-his-image/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 15:45:35 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2429</guid>
		<description><![CDATA[It’s not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it’s easy to feel absolutely no sympathy for the golden boy whose sins cost him dearly, we need to remember something important.

Tiger Woods is not an individual. He is a $100 million marketing corporation that provided for the livelihoods of marketing people, advertising professionals and consumer product manufacturers – not to mention the business of golf itself.  Without Tiger’s ability to drive endorsements and commercial viability, many people may even lose their jobs and some firms may be forced to cut back.

So, what could Tiger Woods possibly do to control the devastation of his image? Well, the simple truth is that he is way beyond damage control. The goal posts on his potential rehabilitation have been moved a few thousand yards away from its original line of scrimmage. The best he can hope for now is to set up a comeback a year or more down the line.]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Producer, KIRO-FM Radio, Seattle</title>
		<link>http://emsincorporated.com/producer-kiro-fm-radio-seattle/</link>
		<comments>http://emsincorporated.com/producer-kiro-fm-radio-seattle/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 21:18:58 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Media Success Stories]]></category>
		<category><![CDATA[emsi]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2040</guid>
		<description><![CDATA[“You guys are terrific to work with. Your follow-up and consistent efficiency make booking your clients a pleasure. You always send me the stuff I need, and you do the chasing for me!”]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carla Kalip, Hometown Times DeKalb</title>
		<link>http://emsincorporated.com/carla-kalip-hometown-times-dekalb/</link>
		<comments>http://emsincorporated.com/carla-kalip-hometown-times-dekalb/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 20:37:24 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Media Success Stories]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2009</guid>
		<description><![CDATA[“I believe I have published every press release you have sent. Your releases are so well written (which I love) that I have found little or no need to edit. I run them as you send them.”
Carla Kalip
Hometown Times DeKalb
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Fox Business, Happy Hour, November 25, 2009, Mary Kay Hoal, Founder of Yoursphere</title>
		<link>http://emsincorporated.com/fox-business-happy-hour-november-25-2009-mary-kay-hoal-founder-of-yoursphere/</link>
		<comments>http://emsincorporated.com/fox-business-happy-hour-november-25-2009-mary-kay-hoal-founder-of-yoursphere/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 20:24:12 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Coverage]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2261</guid>
		<description><![CDATA[Fox Business, Happy Hour, November 25, 2009, Mary Kay Hoal, Founder of Yoursphere]]></description>
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