Understanding the Real ROI of PR
If I had a nickel every time a CEO or marketing executive asked me how many more sales they’d make by using PR, Bill Gates would be jealous of my island-sized yacht.
In order to answer that question, however, it’s important to understand the fallacy on which it’s based. So, let me ask you a few questions. Read more →
Over the years, I’ve always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like “bumper sticker” advice, but it’s really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency.
It’s actually a very simple list of easy steps that anyone can do, and it can get blockbuster results. Read more →
Making the Host Happy Could Get You Invited Back
Recently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we’d talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately. Read more →
One of the things I love about my job is solving problems.
Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. Read more →
Of the 60,000+ attendees expected at Expo West 2010, you want to be sure to meet a select list of people that can positively impact the growth of your business. With that in mind, I’d love the opportunity to meet and discuss the different PR opportunities that can create awareness of your products to millions of consumers around the country. Read more →
Learn the PR Way to Get Your Product Some Badly Needed Attention!
A shocking realization occurs to many businesses not long after their product hits the market: they realize their products are invisible. It quickly becomes apparent that consumers simply can’t see their products. That comes as no surprise with hundreds of thousands of new products hitting the market every year!
With this much competition in the marketplace combined with no media coverage, the result is no connection to the buying public. The product hasn’t been discussed on successive talk radio shows or seen on TV. Neither has there been any newspaper coverage nor conspicuous product reviews in popular publications. Read more →
Howard Ruff, author of “How to Prosper in the Age of Obamanomics,” discusses the U.S. economy, including the dollar, the Obama Administration’s economic policies & Wall Street.
Click here to watch the video of the interview.
It’s not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it’s easy to feel absolutely no sympathy for the golden boy whose sins cost him dearly, we need to remember something important. Read more →
“You guys are terrific to work with. Your follow-up and consistent efficiency make booking your clients a pleasure. You always send me the stuff I need, and you do the chasing for me!”
Producer, KIRO-FM Radio, Seattle
“I believe I have published every press release you have sent. Your releases are so well written (which I love) that I have found little or no need to edit. I run them as you send them.”
Carla Kalip
Hometown Times DeKalb
