Posted by Marsha Friedman on January 5, 2012 · 1 Comment
Story at a glance:
Massive layoffs have changed the way newspapers do business; they’re now even more short-handed and time-crunched than ever.
Newspapers need quick-turnaround content to help fill pages.
How to position and pitch yourself to editors, so you can be featured in the news.
Back in October, I was a beneficiary of the sadness sweeping newspapers across the country — more than 20,000 layoffs since 2008 (and that’s a conservative estimate).
Here in Tampa-St. Petersburg, one of our two major dailies, The Tampa Tribune, laid off about 30 veteran reporters and editors in June, in a desperate effort to balance its books. It didn’t work. The paper laid off 165 more employees just last week.
Posted by Marsha Friedman on December 8, 2011 · 1 Comment
While Your Competitors Guzzle the Eggnog, You Can Be Getting the Media
And now, the season begins.
In the office, everyone is hanging around the coffee machine longer and enjoying holiday deserts. Outside the office, people are caught up in the holiday parties, shopping, food, family gatherings, and enough reruns of holiday programs that they are replaying the Grinch song in their head. They spend a little more time online surfing eBay for gifts and writing emails to associates hoping to put any real work off until January 2.
Posted by Marsha Friedman on October 14, 2011 · 1 Comment
If You’re Not Getting Your News from the Internet, You May Not be Getting All the News
For the last month or so, what began as a small group of protestors on Wall Street has become a national phenomenon. Satellite protests have popped up all over the country and the media is abuzz with coverage and opinions about the movement.
Whether or not you agree with the protesters, the thing that’s interesting to me as a PR person is how the story has grown and where its initial push began. The way it has grown is just another proving ground for why the Internet has become such an important source of news and why people executing PR campaigns should sit up and take notice.
Posted by Marsha Friedman on September 20, 2011 · 1 Comment
It’s a More Complex Question Than You Think
Irony has a way of sneaking up on you when you least expect it.
One of our clients was at a convention this week, and among his activities, he was hosting a panel on the digital revolution in the entertainment industry. While his credentials in the entertainment business are solid, he has yet to figure out how to operate his new Droid smartphone.
So one of my staff emailed him, pointing out the irony and the client emailed back, “I thought ‘digital’ meant they were going to talk about fingers!”
Posted by Marsha Friedman on February 10, 2010 · Leave a Comment
Learn the PR Way to Get Your Product Some Badly Needed Attention!
A shocking realization occurs to many businesses not long after their product hits the market: they realize their products are invisible. It quickly becomes apparent that consumers simply can’t see their products. That comes as no surprise with hundreds of thousands of new products hitting the market every year!
With this much competition in the marketplace combined with no media coverage, the result is no connection to the buying public. The product hasn’t been discussed on successive talk radio shows or seen on TV. Neither has there been any newspaper coverage nor conspicuous product reviews in popular publications. Read more on why PR is the antidote for Product Invisibility →
Posted by Marsha Friedman on December 22, 2009 · Leave a Comment
Darlene Quinn came to EMSI with a unique challenge – use PR to promote a novel. While non-fiction books are a perfect match for the media because their authors provide valuable information about their areas of expertise, there are very few quality media outlets for fiction authors.
Keep in mind, there are over 400,000 new books published each year, and every one of those authors is clamoring to get air time and ink to push their books, as well. Read more on Darlene Quinn, author of Webs of Power →
Posted by Marsha Friedman on December 4, 2009 · Leave a Comment
Are Consumer News Publications Better Than Trade Publications For Reaching Your Target Market?
I’ll admit that sometimes they make me feel guilty.
They sit in the corner of my desk, ignored, orphaned and gathering dust. They arrive on time, every month, and I push them aside in favor of more mission-critical tasks. I really don’t throw them away until they start piling too high for me to see over them, but I feel guilty when I discard them without looking at them. Read more on how to reach your niche target market →
Posted by Marsha Friedman on October 6, 2009 · 10 Comments
It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”
The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. Read more on how to build your brand as the leader in your field →
Posted by Marsha Friedman on October 2, 2009 · 3 Comments
A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new landscape of marketing and PR →
Posted by Marsha Friedman on September 24, 2009 · 2 Comments
Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.
To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they’re setting up for your interview, and their terminology which may be completely foreign to you! Read more on tv guest interviews →
Posted by Marsha Friedman on September 18, 2009 · 5 Comments
We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable. Read more on building viral buzz →
Posted by Marsha Friedman on August 31, 2009 · Leave a Comment
Curtis Sliwa Show on ABC Radio Network (Nationally Syndicated to 4 Stations) interviews Michael Uslan, producer of Batman films, to comment on Disney purchase of Marvel Comics.
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Posted by Marsha Friedman on July 17, 2009 · 2 Comments
As a PR professional, I’ve never liked the way movies portray public relations people.
Usually, they’re characterized by Hollywood as slick-talking flim-flam artists who promise the universe and deliver next to nothing.
And there’s a reason why Hollywood zeroes in on that rendering of PR pros – because our profession does have its share of people who are just like that. I wish it weren’t true, because the vast majority of PR professionals have integrity and work hard to earn their clients’ trust. But the bad apples do exist, and every time I hear real life stories about those kinds of PR people, it infuriates me. Read more
Posted by Marsha Friedman on July 10, 2009 · Leave a Comment
It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.
However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses.
From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman — author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) – the next celebrity expert could well be you. Read more
Posted by Marsha Friedman on July 10, 2009 · Leave a Comment
The best place to start your publicity initiative is by writing one of the best marketing tools available: the press release.
When it comes to press releases most people believe they just can write one, email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down their door, they make a few phone calls to the producers and hosts only to discover that no one even read the release in the first place. Read more on the press release puzzle →
Posted by Marsha Friedman on July 10, 2009 · 2 Comments
Television producers are looking for quality guests who will entertain and educate their audience. And, if your company’s offerings solve a common problem that the masses face then TV could be a great promotional medium for you. One of our clients told us:
“The cost benefit analysis of TV publicity is a no brainer. Not only do you get the benefit of this quality exposure, but the amount of credibility you build is priceless!”Read more
Posted by Marsha Friedman on July 9, 2009 · 3 Comments
Getting your company noticed in this tough economic climate has become harder than ever before for many companies. With mounting competition and shrinking budgets, the question arises: how do I let consumers know that my company exists, on both a national and a local level?!
While national media exposure is ideal, there is great power in local media exposure as well. By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. Creating as much “buzz” as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door. Read more
Posted by Marsha Friedman on June 10, 2009 · 3 Comments
Why? Because they are America’s biggest consumers. According to Martha Barletta, author of Marketing to Women:
Women influence 95% of all purchases and control 80% of all household spending.
She specifically points out their spending habits in these categories:
Domestic Products
“Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. Read more
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium!
As it’s important to me that our clients are groomed to do their best, we provide them with helpful tips they can study and apply. Let me share a few of these tips, in case you’re also using this medium as a means of promotion. These particular tips relate to your appearance: how to dress, which colors show best, make-up (that includes you guys as well) and more. I hope you enjoy them! Read more
Call 1-800-881-7342 to receive a one-on-one media analysis, or just click below! Find out today how you can get the publicity that will make you broadly known as an expert and leader in your field!
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
Back in October, I was a beneficiary of the sadness sweeping newspapers across the country — more than 20,000 layoffs since 2008 (and that’s a conservative estimate).
If You’re Not Getting Your News from the Internet, You May Not be Getting All the News
Irony has a way of sneaking up on you when you least expect it.
Darlene Quinn came to EMSI with a unique challenge – use PR to promote a novel. While non-fiction books are a perfect match for the media because their authors provide valuable information about their areas of expertise, there are very few quality media outlets for fiction authors.
Are Consumer News Publications Better Than Trade Publications For Reaching Your Target Market?
It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”
A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new landscape of marketing and PR →
Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.
We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable. Read more on building viral buzz →
The best place to start your publicity initiative is by writing one of the best marketing tools available: the press release.
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
