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	<title>EMSI Public Relations &#187; national pr Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<description>Public Relations Firm EMSI - PR Firms, PR Agencies</description>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>Changing Newspapers Demand Changing PR</title>
		<link>http://emsincorporated.com/changing-pr/</link>
		<comments>http://emsincorporated.com/changing-pr/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 15:02:16 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Print PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5720</guid>
		<description><![CDATA[Story at a glance:
•	Massive layoffs have changed the way newspapers do business; they’re now even more short-handed and time-crunched than ever.
•	Newspapers need quick-turnaround content to help fill pages.
•	How to position and pitch yourself to editors, so you can be featured in the news. ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Decking the Halls Doesn’t Mean Slowing Down</title>
		<link>http://emsincorporated.com/holidays/</link>
		<comments>http://emsincorporated.com/holidays/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 21:42:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
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		<category><![CDATA[pr]]></category>
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		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5666</guid>
		<description><![CDATA[While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let's face it, the media still needs people to interview to generate content.  So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage.]]></description>
		<wfw:commentRss>http://emsincorporated.com/holidays/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Can We Learn From the “Occupy Wall Street” Media Coverage?</title>
		<link>http://emsincorporated.com/occupy-wall-street/</link>
		<comments>http://emsincorporated.com/occupy-wall-street/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 14:54:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5564</guid>
		<description><![CDATA[For the last month or so, what began as a small group of protestors on Wall Street has become a national phenomenon. Satellite protests have popped up all over the country and the media is abuzz with coverage and opinions about the movement. Whether or not you agree with the protesters, the thing that’s interesting to me as a PR person is how the story has grown and where its initial push began -- social media and the Internet. Read on.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>So, How Many People Am I Going to Reach?</title>
		<link>http://emsincorporated.com/people-reach/</link>
		<comments>http://emsincorporated.com/people-reach/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 17:46:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[Media Exposure]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5456</guid>
		<description><![CDATA[With all the new technology available to us through the Internet, including the ability to track Web site visitors from their referring page to our own Web sites and even tracing how long they spend on each page, it reminded me how the emphasis on numbers and tracking have muddied the marketing waters.]]></description>
		<wfw:commentRss>http://emsincorporated.com/people-reach/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PR is the Antidote for Product Invisibility</title>
		<link>http://emsincorporated.com/pr-antidote-product-invisibility/</link>
		<comments>http://emsincorporated.com/pr-antidote-product-invisibility/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 15:22:28 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Why EMSI]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2875</guid>
		<description><![CDATA[In order to be successful, you need to create national recognition and awareness of your product to the largest audience of potential consumers as possible.  The bottom line is that your product needs to stand out from the thousands of new products released every year...in addition to the millions that are already out there!

EMSI can help!  For over 20 years we have been curing product invisibility through dynamic media campaigns covering national and local talk radio, television, print and more.  In fact, here’s an unsolicited testimonial we received just last night from one of our clients.  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Darlene Quinn &#8211; Author, Winner of the 2009 Indie National Excellence Award for Fiction</title>
		<link>http://emsincorporated.com/darlene-quinn-author-of-webs-of-power-winner-of-the-2009-indie-national-excellence-award-for-fiction/</link>
		<comments>http://emsincorporated.com/darlene-quinn-author-of-webs-of-power-winner-of-the-2009-indie-national-excellence-award-for-fiction/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 16:18:44 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
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		<category><![CDATA[Public Relations]]></category>
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		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2307</guid>
		<description><![CDATA[EMSI began booking her for interviews on radio, on TV and in print as an expert commentator about the recession as it was affecting the consumer retail business. So far, Darlene has had more than 100 radio interviews and several national TV interviews. In addition, she has appeared in a variety of print and Web publications with a combined circulation/impressions level of more than 100 million. This national media exposure has accomplished two key goals: 1) it positioned her as an expert on the inner workings of the retail industry, and 2) at the same time afforded her the opportunity to promote her book.

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Reach Your Niche Target Market through the Mass Media</title>
		<link>http://emsincorporated.com/how-to-reach-your-niche-target-market-through-the-mass-media/</link>
		<comments>http://emsincorporated.com/how-to-reach-your-niche-target-market-through-the-mass-media/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 12:25:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[event management services inc]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1471</guid>
		<description><![CDATA[In a nutshell, that’s why the mass media is actually a smarter bet for reaching a niche audience, even if it’s a business-to-business audience.  At the end of the day, we can’t be sure if business decision makers are reading the trade publications and Web sites.  But, the important thing to realize is that they aren’t just business people.  They are consumers, like you and me, and like you and me, they definitely read their daily newspapers and general interest Web sites.  So, if you want to reach them, you have a much better chance of getting to them where you KNOW they are, as opposed to where you HOPE they are.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fox News Network, Fox &amp; Friends, November 24, 2009, Mary Kay Hoal, Founder of Yoursphere</title>
		<link>http://emsincorporated.com/fox-friends-november-24-2009-mary-kay-hoal-founder-of-yoursphere/</link>
		<comments>http://emsincorporated.com/fox-friends-november-24-2009-mary-kay-hoal-founder-of-yoursphere/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 20:18:24 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Coverage]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv exposure]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2259</guid>
		<description><![CDATA[Watch Mary Kay Hoal, Founder of Yoursphere, on Fox &#38; Friends.

]]></description>
		<wfw:commentRss>http://emsincorporated.com/fox-friends-november-24-2009-mary-kay-hoal-founder-of-yoursphere/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Celebritize Yourself: How to Build Your Brand as the Leader in Your Field</title>
		<link>http://emsincorporated.com/celebritize-yourself-how-to-build-your-brand-as-a-leader-in-your-field/</link>
		<comments>http://emsincorporated.com/celebritize-yourself-how-to-build-your-brand-as-a-leader-in-your-field/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 18:24:42 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1191</guid>
		<description><![CDATA[It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”
The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own.]]></description>
		<wfw:commentRss>http://emsincorporated.com/celebritize-yourself-how-to-build-your-brand-as-a-leader-in-your-field/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<item>
		<title>Insights into the New Landscape of Marketing and PR from Viral Marketing Specialist David Meerman Scott</title>
		<link>http://emsincorporated.com/new-rules-of-marketing-pr-interview-with-david-meerman-scott/</link>
		<comments>http://emsincorporated.com/new-rules-of-marketing-pr-interview-with-david-meerman-scott/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 12:23:20 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<category><![CDATA[event management services inc]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[product promotion]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1186</guid>
		<description><![CDATA[A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).  David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. As David makes clear in both books, the rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world.]]></description>
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		<slash:comments>3</slash:comments>
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