<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>EMSI Public Relations&#187; national pr Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
	<atom:link href="http://emsincorporated.com/tag/national-pr/feed/" rel="self" type="application/rss+xml" />
	<link>http://emsincorporated.com</link>
	<description>Public Relations Firm EMSI - PR Firms, PR Agencies</description>
	<lastBuildDate>Fri, 30 Jul 2010 18:43:47 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>PR is the Antidote for Product Invisibility</title>
		<link>http://emsincorporated.com/pr-antidote-product-invisibility/</link>
		<comments>http://emsincorporated.com/pr-antidote-product-invisibility/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 15:22:28 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Why EMSI]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2875</guid>
		<description><![CDATA[In order to be successful, you need to create national recognition and awareness of your product to the largest audience of potential consumers as possible.  The bottom line is that your product needs to stand out from the thousands of new products released every year...in addition to the millions that are already out there!

EMSI can help!  For over 20 years we have been curing product invisibility through dynamic media campaigns covering national and local talk radio, television, print and more.  In fact, here’s an unsolicited testimonial we received just last night from one of our clients.  ]]></description>
		<wfw:commentRss>http://emsincorporated.com/pr-antidote-product-invisibility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Darlene Quinn &#8211; Author, Winner of the 2009 Indie National Excellence Award for Fiction</title>
		<link>http://emsincorporated.com/darlene-quinn-author-of-webs-of-power-winner-of-the-2009-indie-national-excellence-award-for-fiction/</link>
		<comments>http://emsincorporated.com/darlene-quinn-author-of-webs-of-power-winner-of-the-2009-indie-national-excellence-award-for-fiction/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 16:18:44 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2307</guid>
		<description><![CDATA[EMSI began booking her for interviews on radio, on TV and in print as an expert commentator about the recession as it was affecting the consumer retail business. So far, Darlene has had more than 100 radio interviews and several national TV interviews. In addition, she has appeared in a variety of print and Web publications with a combined circulation/impressions level of more than 100 million. This national media exposure has accomplished two key goals: 1) it positioned her as an expert on the inner workings of the retail industry, and 2) at the same time afforded her the opportunity to promote her book.

]]></description>
		<wfw:commentRss>http://emsincorporated.com/darlene-quinn-author-of-webs-of-power-winner-of-the-2009-indie-national-excellence-award-for-fiction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Reach Your Niche Target Market through the Mass Media</title>
		<link>http://emsincorporated.com/how-to-reach-your-niche-target-market-through-the-mass-media/</link>
		<comments>http://emsincorporated.com/how-to-reach-your-niche-target-market-through-the-mass-media/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 12:25:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Newspaper and Magazine Coverage]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[event management services inc]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1471</guid>
		<description><![CDATA[In a nutshell, that’s why the mass media is actually a smarter bet for reaching a niche audience, even if it’s a business-to-business audience.  At the end of the day, we can’t be sure if business decision makers are reading the trade publications and Web sites.  But, the important thing to realize is that they aren’t just business people.  They are consumers, like you and me, and like you and me, they definitely read their daily newspapers and general interest Web sites.  So, if you want to reach them, you have a much better chance of getting to them where you KNOW they are, as opposed to where you HOPE they are.]]></description>
		<wfw:commentRss>http://emsincorporated.com/how-to-reach-your-niche-target-market-through-the-mass-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fox News Network, Fox &amp; Friends, November 24, 2009, Mary Kay Hoal, Founder of Yoursphere</title>
		<link>http://emsincorporated.com/fox-friends-november-24-2009-mary-kay-hoal-founder-of-yoursphere/</link>
		<comments>http://emsincorporated.com/fox-friends-november-24-2009-mary-kay-hoal-founder-of-yoursphere/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 20:18:24 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Coverage]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv exposure]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2259</guid>
		<description><![CDATA[Watch Mary Kay Hoal, Founder of Yoursphere, on Fox &#38; Friends.

]]></description>
		<wfw:commentRss>http://emsincorporated.com/fox-friends-november-24-2009-mary-kay-hoal-founder-of-yoursphere/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Celebritize Yourself: How to Build Your Brand as the Leader in Your Field</title>
		<link>http://emsincorporated.com/celebritize-yourself-how-to-build-your-brand-as-a-leader-in-your-field/</link>
		<comments>http://emsincorporated.com/celebritize-yourself-how-to-build-your-brand-as-a-leader-in-your-field/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 18:24:42 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1191</guid>
		<description><![CDATA[It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”
The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own.]]></description>
		<wfw:commentRss>http://emsincorporated.com/celebritize-yourself-how-to-build-your-brand-as-a-leader-in-your-field/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Insights into the New Landscape of Marketing and PR from Viral Marketing Specialist David Meerman Scott</title>
		<link>http://emsincorporated.com/new-rules-of-marketing-pr-interview-with-david-meerman-scott/</link>
		<comments>http://emsincorporated.com/new-rules-of-marketing-pr-interview-with-david-meerman-scott/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 12:23:20 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[event management services inc]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[product promotion]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1186</guid>
		<description><![CDATA[A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).  David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. As David makes clear in both books, the rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world.]]></description>
		<wfw:commentRss>http://emsincorporated.com/new-rules-of-marketing-pr-interview-with-david-meerman-scott/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What to Expect in the Land of TV Guest Interviews</title>
		<link>http://emsincorporated.com/what-to-expect-in-the-land-of-tv-guest-interviews/</link>
		<comments>http://emsincorporated.com/what-to-expect-in-the-land-of-tv-guest-interviews/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 19:13:49 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Interviews on TV]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1174</guid>
		<description><![CDATA[Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.

To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they’re setting up for your interview, and their terminology which may be completely foreign to you!]]></description>
		<wfw:commentRss>http://emsincorporated.com/what-to-expect-in-the-land-of-tv-guest-interviews/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Tips for Building Viral Buzz</title>
		<link>http://emsincorporated.com/5-tips-for-building-viral-buzz/</link>
		<comments>http://emsincorporated.com/5-tips-for-building-viral-buzz/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 16:00:46 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Online Marketing and PR]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[creating buzz]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[event management services inc]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicist]]></category>
		<category><![CDATA[publicists]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1145</guid>
		<description><![CDATA[We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable.

When a movie like Transformers or Star Trek is an instant box office smash, that’s not a buzz; that’s a million-dollar marketing blitz that literally created an overnight hit. Most of our clients aren’t millionaires with unlimited marketing budgets, so we rely on building a buzz instead.

Now, when a small, independent movie like My Big Fat Greek Wedding debuts to a rather slim box office ripple but word of mouth, great reviews and repeat business make it a “must-see” event over time – and a bona fide cult movie sensation – that’s buzz working at its finest.]]></description>
		<wfw:commentRss>http://emsincorporated.com/5-tips-for-building-viral-buzz/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>ABC Radio Network, Curtis Sliwa Show, August 31, 2009, Michael Uslan, Producer of Batman Films</title>
		<link>http://emsincorporated.com/abc-radio-network-curtis-sliwa-show-august-3-2009-michael-uslan-producer-of-batman-films/</link>
		<comments>http://emsincorporated.com/abc-radio-network-curtis-sliwa-show-august-3-2009-michael-uslan-producer-of-batman-films/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 19:47:11 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Coverage]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicist]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[radio coverage]]></category>
		<category><![CDATA[radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2248</guid>
		<description><![CDATA[Curtis Sliwa Show on ABC Radio Network (Nationally Syndicated to 4 Stations) interviews Michael Uslan, producer of Batman films, to comment on Disney purchase of Marvel Comics.
Listen to Curtis Sliwa&#8217;s radio interview of Michael Uslan
]]></description>
		<wfw:commentRss>http://emsincorporated.com/abc-radio-network-curtis-sliwa-show-august-3-2009-michael-uslan-producer-of-batman-films/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Hire a PR Firm</title>
		<link>http://emsincorporated.com/how-to-hire-a-pr-firm/</link>
		<comments>http://emsincorporated.com/how-to-hire-a-pr-firm/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 15:30:44 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[event management services inc]]></category>
		<category><![CDATA[friedman]]></category>
		<category><![CDATA[listener]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[pr firms]]></category>
		<category><![CDATA[product sales]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[retainers]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=572</guid>
		<description><![CDATA[As a professional PR, I’ve never liked the way movies portray public relations people.

Usually, they’re characterized by Hollywood as slick talking flim-flam artists who promise the universe and deliver next to nothing.]]></description>
		<wfw:commentRss>http://emsincorporated.com/how-to-hire-a-pr-firm/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
