Tips for Your Online Book Promotion: It’s Not About the Technology, It’s About the Customers
When I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and the only people interested in the Internet were some computer geeks.
Boy, have things changed. Today 44 percent of ALL books sold in North America are sold online at Amazon.com. What’s more, e-books now account for nearly 30 percent of all of Amazon’s sales. Read more on online book promotion →
ESB Journal: How to Be a Dream Guest on Talk Radio
The Entrepreneur and Self-Employed Business Journal ran Marsha Friedman’s article “How to Be a Dream Guest on Talk Radio.”
CNBC.com: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by CNBC online, which has 2,320,540 VPM (visits/month).
San Francisco Examiner: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by CNBC online, which has 117,878 VPM (visits/month).
The PR Secret that Got Me Coverage in Forbes, Business Week and CNBC – All in One Day
A lot of PR consultants give advice, but how many actually live by it? In talking the talk for my clients, I also like to think I walk the walk.
In promoting my book, Celebritize Yourself, I have my team at EMSI treat me like a client. They help me write and distribute articles that are aimed to promote the book, following the exact process that we perform for our clients. Read more on the PR secret that got me great coverage →
LehighValleyLive.com: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by LehighValleyLive.com, which has 241,587 VPM (visits/month)
SILive.com: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Statten Island Live (SILive.com), which has 321,323 VPM (visits/month)
Hartford Business Journal: Do You Skip the TV Commercials?
Marsha Friedman’s article on the importance of being a guest on TV talk shows was printed in the Hartford Business Journal.
You Need Publicity For Your Book…Where Do You Start and What Do You Look For?
It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started. Read more on how to get publicity for your book →
Traditional Media Not Going Away: Why Radio, TV & Print Will Survive The Rise of the Internet
With over three decades of experience in marketing and PR, in the last few years I have been awed and excited by the new opportunities afforded by the Internet. The explosion of Internet applications, such as Facebook, YouTube and Twitter, to name a few, has shifted and expanded the world of marketing and PR, and it will never be the same. Read more on why really successful marketing campaigns must embrace ALL media avenues →
Philadelphia Inquirer, January 14, 2010, Diane Gregg, Author
Diane Gregg, author of “The Hidden Dangers of Soy,” was mentioned in an article in the Philadelphia Inquirer.
Darlene Quinn – Author, Winner of the 2009 Indie National Excellence Award for Fiction
Darlene Quinn came to EMSI with a unique challenge – use PR to promote a novel. While non-fiction books are a perfect match for the media because their authors provide valuable information about their areas of expertise, there are very few quality media outlets for fiction authors.
Keep in mind, there are over 400,000 new books published each year, and every one of those authors is clamoring to get air time and ink to push their books, as well. Read more on Darlene Quinn, author of Webs of Power →
Print Circulations Tank As Online Media Takes Over
The Value of Web-Based Press Shines As Newspaper Readership Declines
If you’re an old newspaper hound, it’s not a pretty sight.
The Audit Bureau of Circulations (ABC), the standard-bearer of newspaper and print publication circulation reporting, just reported a couple of weeks ago that newspaper circulation for the six months ending Sept. 30 dropped 10.6 percent from the same period in 2008, with a 7.5 percent dip on Sundays. Read more on online media and print circulations →
The New York Times, October 9, 2009, Archie Comics
Michael Uslan, Producer of Batman films, has written new material for Archie Comics, in which Archie marries Veronica and Betty – in alternate versions.
Today on MSNBC.com, October 9, 2009, Archie Comics
Michael Uslan, Producer of Batman films, has written new material for Archie Comics, in which Archie marries Veronica and Betty – in alternate versions.
Chicago Tribune, September 13, 2009, Michael Mihalik, Author
Michael Mihalik, author of “Debt is Slavery and 9 Other Things I Wish My Dad Had Taught Me About Money,” was reviewed by the Chicago Tribune.
The Los Angeles Times, September 13, 2009, Michael Mihalik, Author
Michael Mihalik, author of “Debt is Slavery and 9 Other Things I Wish My Dad Had Taught Me About Money,” was reviewed in The Los Angeles Times.
Star-Ledger, September 10, 2009, Michael Mihalik, Author
Michael Mihalik, author of “Debt is Slavery and 9 Other Things I Wish My Dad Had Taught Me About Money,” featured in the Newark Star-Ledger.
Click here to read article online.
Forbes, September 9, 2009, Clint Greenleaf, Author
Clint Greenleaf, author of “Attention to Detail: A Gentlemen’s Guide to Appearance,” was reviewed by Forbes magazine.
USA Today, September 4, 2009, Michael Uslan, Producer of Batman Films
USA Today interviewed Michael Uslan when Disney purchased Marvel Comics.
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
