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	<title>EMSI Public Relations &#187; newspapers Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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	<itunes:subtitle>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:subtitle>
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		<title>EMSI Public Relations &#187; newspapers Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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		<title>You Finally Landed a Print Interview</title>
		<link>http://emsincorporated.com/5-tips-print/</link>
		<comments>http://emsincorporated.com/5-tips-print/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:24:51 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Print PR]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5779</guid>
		<description><![CDATA[Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Changing Newspapers Demand Changing PR</title>
		<link>http://emsincorporated.com/changing-pr/</link>
		<comments>http://emsincorporated.com/changing-pr/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 15:02:16 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Print PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5720</guid>
		<description><![CDATA[Story at a glance:
•	Massive layoffs have changed the way newspapers do business; they’re now even more short-handed and time-crunched than ever.
•	Newspapers need quick-turnaround content to help fill pages.
•	How to position and pitch yourself to editors, so you can be featured in the news. ]]></description>
		<wfw:commentRss>http://emsincorporated.com/changing-pr/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Decking the Halls Doesn’t Mean Slowing Down</title>
		<link>http://emsincorporated.com/holidays/</link>
		<comments>http://emsincorporated.com/holidays/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 21:42:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5666</guid>
		<description><![CDATA[While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let's face it, the media still needs people to interview to generate content.  So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage.]]></description>
		<wfw:commentRss>http://emsincorporated.com/holidays/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Can I Expect From My Online Exposure?</title>
		<link>http://emsincorporated.com/expect-online-exposure/</link>
		<comments>http://emsincorporated.com/expect-online-exposure/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 20:19:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[product promotion]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5405</guid>
		<description><![CDATA[Years ago, if PR firms got a news placement for their client online, it was like a little bonus -- a cherry to put on top of the sundae. Today, it is the very life-blood of PR, with online news coverage making up the majority of how people get informed today.]]></description>
		<wfw:commentRss>http://emsincorporated.com/expect-online-exposure/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tips for Your Online Book Promotion: It&#8217;s Not About the Technology, It&#8217;s About the Customers</title>
		<link>http://emsincorporated.com/tips-online-book-promotion-technology-customers/</link>
		<comments>http://emsincorporated.com/tips-online-book-promotion-technology-customers/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 14:21:33 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4467</guid>
		<description><![CDATA[Every author should have their own Web site, whether they are marketing one book or twenty. If your book has garnered some positive reviews, feature them on the home page - get as much leverage from those reviews as possible. Make sure visitors to the site can easily purchase your book directly from the site. No need to invest in an expensive ecommerce web solution - PayPal is totally acceptable and trusted these days, and easy to implement on your site. Even though most of your online book sales will come from Amazon, it's worthwhile selling on your site and will provide the opportunity to add these book buyers to your own mailing list. That way, when your next book is ready to be released, you can email everyone on your list and let them know. If your topic or area of expertise lends itself to a weekly or monthly newsletter, add a newsletter signup to the site, and make sure each edition of your newsletter contains links back to your site. You never know where your newsletter will eventually land.
]]></description>
		<wfw:commentRss>http://emsincorporated.com/tips-online-book-promotion-technology-customers/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>ESB Journal: How to Be a Dream Guest on Talk Radio</title>
		<link>http://emsincorporated.com/esb-journal-dream-guest-talk-radio/</link>
		<comments>http://emsincorporated.com/esb-journal-dream-guest-talk-radio/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 21:24:41 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3387</guid>
		<description><![CDATA[The Entrepreneur and Self-Employed Business Journal ran Marsha Friedman&#8217;s article &#8220;How to Be a Dream Guest on Talk Radio.&#8221;
Click here to read article online
]]></description>
		<wfw:commentRss>http://emsincorporated.com/esb-journal-dream-guest-talk-radio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CNBC.com: Marsha Friedman Interview with AP Journalist Erin Conroy</title>
		<link>http://emsincorporated.com/cnbccom-marsha-friedman-interview-ap-journalist-erin-conroy/</link>
		<comments>http://emsincorporated.com/cnbccom-marsha-friedman-interview-ap-journalist-erin-conroy/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 15:16:53 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3307</guid>
		<description><![CDATA[EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by CNBC online, which has 2,320,540 VPM (visits/month).
Click here to read article
]]></description>
		<wfw:commentRss>http://emsincorporated.com/cnbccom-marsha-friedman-interview-ap-journalist-erin-conroy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>San Francisco Examiner: Marsha Friedman Interview with AP Journalist Erin Conroy</title>
		<link>http://emsincorporated.com/san-francisco-examiner-sfexaminercom-marsha-friedman-interview-ap-journalist-erin-conroy/</link>
		<comments>http://emsincorporated.com/san-francisco-examiner-sfexaminercom-marsha-friedman-interview-ap-journalist-erin-conroy/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 15:10:51 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3299</guid>
		<description><![CDATA[EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by CNBC online, which has 117,878 VPM (visits/month).
Click here to read article
]]></description>
		<wfw:commentRss>http://emsincorporated.com/san-francisco-examiner-sfexaminercom-marsha-friedman-interview-ap-journalist-erin-conroy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The PR Secret that Got Me Coverage in Forbes, Business Week and CNBC – All in One Day</title>
		<link>http://emsincorporated.com/pr-secret-got-me-coverage-in-forbes-business-week-cnbc/</link>
		<comments>http://emsincorporated.com/pr-secret-got-me-coverage-in-forbes-business-week-cnbc/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 14:16:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[TV PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[publicity firm]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3256</guid>
		<description><![CDATA[I constantly advise my clients that the print media is a wide open playing field, and that the secret to getting great press is to develop a news angle (NOT a sales angle) and get out there. My team helps me do that the same way they do it for our clients, and the results of those efforts are clear. ]]></description>
		<wfw:commentRss>http://emsincorporated.com/pr-secret-got-me-coverage-in-forbes-business-week-cnbc/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>LehighValleyLive.com: Marsha Friedman Interview with AP Journalist Erin Conroy</title>
		<link>http://emsincorporated.com/lehighvalleylivecom-marsha-friedman-interview-ap-journalist-erin-conroy/</link>
		<comments>http://emsincorporated.com/lehighvalleylivecom-marsha-friedman-interview-ap-journalist-erin-conroy/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 07:34:10 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=3378</guid>
		<description><![CDATA[EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy. 
The AP article was picked up by LehighValleyLive.com, which has 241,587 VPM (visits/month)
Click here to read article
]]></description>
		<wfw:commentRss>http://emsincorporated.com/lehighvalleylivecom-marsha-friedman-interview-ap-journalist-erin-conroy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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