I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise.
Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site. They felt that ANY Web presence was better than none at all and they found people they knew to help them who were “into the whole Internet thing.”
The Value of Web-Based Press Shines As Newspaper Readership Declines
If you’re an old newspaper hound, it’s not a pretty sight.
The Audit Bureau of Circulations (ABC), the standard-bearer of newspaper and print publication circulation reporting, just reported a couple of weeks ago that newspaper circulation for the six months ending Sept. 30 dropped 10.6 percent from the same period in 2008, with a 7.5 percent dip on Sundays. Read more →
This is the third in the 3-part series of my interview with David Meerman Scott. As you know by now, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).
David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more →
Last week I shared Part 1 of my interview with David Meerman Scott. As a recap, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more →
A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more →
Why? Because they are America’s biggest consumers. According to Martha Barletta, author of Marketing to Women:
Women influence 95% of all purchases and control 80% of all household spending.
She specifically points out their spending habits in these categories:
“Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. Read more →
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium!
As it’s important to me that our clients are groomed to do their best, we provide them with helpful tips they can study and apply. Let me share a few of these tips, in case you’re also using this medium as a means of promotion. These particular tips relate to your appearance: how to dress, which colors show best, make-up (that includes you guys as well) and more. I hope you enjoy them! Read more →
Hi Everyone,
Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. Read more →
A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years.
As Lee is one of the top “go-to” guys for helping national talk show hosts be the best at this medium – who better to give you advice on how to effectively use this medium when appearing as a guest! Read more →
