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Print Circulations Tank As Online Media Takes Over
Posted by Marsha Friedman on November 16, 2009 · 4 Comments
The Value of Web-Based Press Shines As Newspaper Readership Declines
If you’re an old newspaper hound, it’s not a pretty sight.
The Audit Bureau of Circulations (ABC), the standard-bearer of newspaper and print publication circulation reporting, just reported a couple of weeks ago that newspaper circulation for the six months ending Sept. 30 dropped 10.6 percent from the same period in 2008, with a 7.5 percent dip on Sundays. Read more
Filed under Book Marketing & Promotion, Media Exposure, Newspaper and Magazine Coverage, Online Marketing and PR, PR & Publicity Strategies, The Value of PR · Tagged with corporate marketing strategy, corporate pr strategy, emsi, event management services inc, national media exposure, newspapers, online marketing, pr firm, public relations firm, publicity firm
New Rules of Social Media Expert – David Meerman Scott
Posted by Marsha Friedman on October 15, 2009 · 3 Comments
This is the third in the 3-part series of my interview with David Meerman Scott. As you know by now, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).
David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more
Filed under Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, Online Marketing and PR, PR & Publicity Strategies, PR As a Marketing Tool, Social Media Marketing · Tagged with branding, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, event management services inc, facebook, marsha friedman, media interviews, national media exposure, national pr firm, online marketing, pr firm, promotion, public relations firm, publicity firm, social media, social networking
Viral Marketing Specialist David Meerman Scott Discusses Social Media and Networking
Posted by Marsha Friedman on October 9, 2009 · 7 Comments
Last week I shared Part 1 of my interview with David Meerman Scott. As a recap, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more
Filed under Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, Online Marketing and PR, PR & Publicity Strategies, PR As a Marketing Tool, Social Media Marketing · Tagged with book promotion, Book Publicity, corporate marketing strategy, corporate pr strategy, event management services inc, marsha friedman, national media exposure, national pr firm, online marketing, Public Relations, publicity firm, social media, social networking
Insights into the New Landscape of Marketing and PR from Viral Marketing Specialist David Meerman Scott
Posted by Marsha Friedman on October 2, 2009 · 3 Comments
A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more
Filed under Media Exposure, Online Marketing and PR, PR & Publicity Strategies, PR As a Marketing Tool, Social Media Marketing, The Value of PR · Tagged with Book Publicity, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, event management services inc, marketing, marsha friedman, Media Exposure, national media exposure, national pr, national pr firm, online marketing, product promotion, publicity
If You’re Not Focusing on Women Buyers…Then You’re Probably Overlooking Your Largest Market!
Posted by Marsha Friedman on June 10, 2009 · 3 Comments
Why? Because they are America’s biggest consumers. According to Martha Barletta, author of Marketing to Women:
Women influence 95% of all purchases and control 80% of all household spending.
She specifically points out their spending habits in these categories:
- Domestic Products
“Buying the ’small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. Read more
Filed under Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, PR As a Marketing Tool · Tagged with Add new tag, advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
5 More Tips for Successful TV Interviews
Posted by Marsha Friedman on June 4, 2009 · Leave a Comment
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium!
As it’s important to me that our clients are groomed to do their best, we provide them with helpful tips they can study and apply. Let me share a few of these tips, in case you’re also using this medium as a means of promotion. These particular tips relate to your appearance: how to dress, which colors show best, make-up (that includes you guys as well) and more. I hope you enjoy them! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Interviews on TV, PR & Publicity Strategies · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Lee Habeeb Interview: Part 2
Posted by Marsha Friedman on April 20, 2009 · 1 Comment
Hi Everyone,
Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Lee Habeeb Interview: Part 1
Posted by Marsha Friedman on April 15, 2009 · 3 Comments
A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years.
As Lee is one of the top “go-to” guys for helping national talk show hosts be the best at this medium – who better to give you advice on how to effectively use this medium when appearing as a guest! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
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