Are You Paying Your PR Firm To Develop Their Strategy For Your Campaign?

Posted by Marsha Friedman on February 9, 2010 · Leave a Comment 

Why “Strategy” Is One of The Biggest Boondoggles in PR

Good marketing people never do anything without a plan. That’s a given.

So, it stands to reason that good PR people shouldn’t embark on a program without a plan. The question is, how much should a client pay a firm for that plan? Read more on PR firms developing strategy for your campaign →

Filed under PR & Publicity Strategies, The Value of PR · Tagged with , , , ,

County News: Is Pay for Performance PR for Real?

Posted by Marsha Friedman on November 18, 2009 · Leave a Comment 

County News on the EMSI Pay for Performance Public Relations model. View the online version here: County News: Is Pay for Performance PR for Real?.

Or, click here to download the pdf version.

Filed under EMSI News · Tagged with , , , , , , ,

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