Why “Strategy” Is One of The Biggest Boondoggles in PR

Good marketing people never do anything without a plan. That’s a given.

So, it stands to reason that good PR people shouldn’t embark on a program without a plan. The question is, how much should a client pay a firm for that plan? Read more →

County News on the EMSI Pay for Performance Public Relations model. View the online version here: County News: Is Pay for Performance PR for Real?.

Or, click here to download the pdf version.