Are You Paying Your PR Firm To Develop Their Strategy For Your Campaign?
Why “Strategy” Is One of The Biggest Boondoggles in PR
Good marketing people never do anything without a plan. That’s a given.
So, it stands to reason that good PR people shouldn’t embark on a program without a plan. The question is, how much should a client pay a firm for that plan? Read more on PR firms developing strategy for your campaign →
County News: Is Pay for Performance PR for Real?
County News on the EMSI Pay for Performance Public Relations model. View the online version here: County News: Is Pay for Performance PR for Real?.
Or, click here to download the pdf version.
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
