How To Get Good PR Without the Big Retainers
Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U.S.
Most of them offer the same service, if not better, than the big retainer-based agencies, but at a fraction of the cost. They’re driven to perform because they only get paid for what they deliver while retainer-based agencies charge for their time and their overhead, but are not accountable for results. If they get media placements, that’s great, but if they don’t, you’re still left holding the tab. Read more
It Is NOT Too Late to Promote Your Products for the Holidays!
As media relationship professionals for nearly 20 years, my firm works closely with talk radio show hosts and producers day-in and day-out. Because of this synergistic relationship we know:
What They Need & When They Need It
With that in mind, if you have products to promote, I want to let you know it is not too late to get on the air before the holidays! If your products are available for purchase and have mass appeal, then now is the time to let holiday consumers know about it…and there are still a limited number of interview slots left for you to take advantage of. Read more
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field! -
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