Sometimes It’s Not What You Say, But How You Say It

My Senior Campaign Strategist has been speaking for years to groups on the topic of “Tone and Content” as it relates to a successful publicity campaign. Because this information has been of great value to our clients, I wanted to share it with you as well. So, here’s Tony…

After many years in the public relations business, I have discovered that there is at least one unchangeable truth; there are really only two elements to every media interview: tone and content.

I know this sounds something like “inside baseball” theory, so let me explain what I mean. Read more →

Five hundred press releases is the average daily number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.

Per day.

So, with competition like that, how do you make the most of your PR promotions and campaigns, and not get lost in the shuffle? Well, the first step is to know how to pick the right media for your message. The better you target your media, and match your message to the medium, the better your chances of getting noticed and rising above the din. Read more →