EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.

The AP article was picked up by The Street, which has 4,259,490 VPM (visits/month).

Click here to read article

EMSI turns 20 this week! After two decades in public relations, we’ve seen over and over again the effect great publicity campaigns can have in helping both businesses and individuals achieve the success for which they have worked so hard. Read more →

Dr Harold Katz was interview on KLOS-FM, the “Mark & Brian Show.”

Click here to listen to interview.

More and more, the Web site is becoming the point of sale for many businesses, whether they are product or service oriented. E-commerce is driving more consumer sales than ever before, and the Internet has already become the first stop for companies interested in B2B products and services. Read more →

You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.

You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. Read more →

There is a new price tag for failure, approximately $21.5 billion.

That’s the amount financial analysts say the Tiger Woods PR debacle has cost the companies who had hired Tiger as a spokesperson. The personal loss of credibility goes far beyond affecting the $100 million man, and has substantially affected the value of the companies who depended on his image to sell their products and services. Read more →

In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before.  They need to find a way to set themselves apart from others in their industry.  Thus my mantra: a book is America’s new business card. Read more →

Are Consumer News Publications Better Than Trade Publications For Reaching Your Target Market?

I’ll admit that sometimes they make me feel guilty.

They sit in the corner of my desk, ignored, orphaned and gathering dust.  They arrive on time, every month, and I push them aside in favor of more mission-critical tasks.  I really don’t throw them away until they start piling too high for me to see over them, but I feel guilty when I discard them without looking at them. Read more →

If So, Don’t Miss This Window of Opportunity for Media Coverage

I know, I know…the holidays are upon us. And we are all scrambling to get everything done at this busy time of year – professionally and personally. Read more →

One of the universal truths of PR is that it can help anyone, any company, any business in any industry. There is not a single commercial enterprise that cannot benefit from the power of public relations, and the scope of PR is limited only by the scope of the media.

Advertising is constantly changing, and what works today will likely not work tomorrow. Advertising resides in the realm of paid space, and so its only purpose is to serve the needs of the advertiser. Read more →