How Charlie Sheen’s Use of Talk Radio Demonstrates the Medium’s Influence over Everything Else
Have you noticed how Charlie Sheen has quieted down? It’s not that his public meltdown has slowed or that he’s run out of things to say. It’s just that he isn’t saying it on radio anymore.
I was actually surprised when I realized that Sheen’s daily presence in the news wasn’t just from his tweets or his videos that he posted online, but rather his radio interviews. The meatier comments the media used for their stories about Sheen actually came from his constant calls to national radio shows like The Dan Patrick Show, The Alex Jones Show and a wide variety of morning shows in different cities.
In fact, Philadelphia’s Wired 96.5 FM station – recognizing Sheen’s penchant for phone-in radio rants – flew a banner over Sheen’s house inviting him to call the station. He did and another news cycle ensued. Read more on Charlie Sheen's use of talk radio →
Planning on Booking Your Own TV Publicity?
There’s More to It than Just Sending Out a Press Release
In the past few months, I’ve covered a lot of ground with regard to how to do your own public relations campaign. I’ve explained how to make yourself or your company appealing to the media, how to write pitches and why articles work better than press releases.
But I haven’t yet explained some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details – but the number of logistical issues you have to deal with for TV exposure is far greater. Read more on how to book your own TV publicity →
Put Your Expertise into a Book: Dave Ramsey’s Path to Celebrity
Today’s celebrity is not always a movie or TV star, or famous recording artist. Rather, today’s celebrity is frequently an expert in his or her field, whether it is decorating, gardening, investing or healthcare. These “expert celebrities” are the people we look up to, the people who have the information we are searching for, or who inspire us to make a change for the better in our professional or personal lives. Read more on putting your expertise into a book →
How to Do the WORST Print Interview EVER! The Best Ways to Make a Reporter Think You’re a Fool
Over the years, I’ve given out reams of advice to people on how to do great press interviews, but sometimes it’s difficult to cover all the bases. After all, the way I got smart about the media was to make mistakes and learn from them. So I thought it might be fun and informative if I assembled some tips from the reverse angle – the best mistakes to make. I mean, if you’re going to mess up, why not do it in epic fashion so people remember you. Read more on how to do the worst print interview ever →
How to Effectively Manage Your PR Agency
Companies Need to Be Responsive to Maximize Returns on Their Marketing Investment
You’ve looked at your sales, your marketing, your budget and your revenues, and you decided it’s time to make an investment in public relations. You interview several PR firms, take bids and make your choice. Now, you have an “agency of record” and you’re ready to reap the benefits of placements in print, online media, radio and TV. Read more on how to effectively manage your PR agency →
Have Consumers Even Heard About Your Book or Business?
Ever feel like you are yelling at the top of your lungs, and no one is listening?
If your book, product or service is not getting the attention that it deserves, you may want to consider some other options. Here at EMSI, we know how to get quality media coverage for your products – we’ve been doing it for twenty years! Read more on getting your books or products the attention they deserve →
Why Do We Listen to Movie Critics and How Can You Use That Paradigm in Your Business?
Movies are getting more expensive and before we plunk down $9 for a ticket, and perhaps spend an additional $15 – $20 on popcorn and sodas, most of us first look to see what the critics have to say about the movie we’re planning to see. Read more on using the movie review paradigm in your business →
Home Business Magazine: Exploring the New Breed of Celebrity
The April, 2010, edition of Home Business Magazine shared Marsha Friedman’s article on how to become a celebrity expert.
Click here to download the pdf version.
The Oakland Press: How to Get on Oprah
The Oakland Press (118,840 visitors per month) ran Marsha Friedman’s article, “How to Get on Oprah.”
National TV Show, Daytime, Interview with Marsha Friedman
Marsha Friedman, CEO of EMSI and author of Celebritize Yourself was interviewed on national TV talk show, Daytime.
How Effective Are Your Press Releases in Getting You Press?
Learn Which PR Tools Work Best
I had an interesting phone call yesterday that got me thinking about people’s understanding on the subject of PR—or should I say their misunderstanding. The caller was a prospective client—a very savvy businesswoman—who asked if my firm can send out a press release for a new product they’re getting ready to launch. Read more on the effectiveness of your press releases →
Pop Culture Confidential: Life on Planet Tiger
Below is an article on the subject of crisis PR. I am fortunate to have on my PR team Tony Panaccio, a veteran agency PR strategist with specific experience in handling the message and the press when worst case scenarios come true. I asked Tony to write this article and I think you’ll find it interesting and relevant, given the current 24/7 media culture. Enjoy! Read more on Tiger Woods and crisis PR →
If a Product Gets Zero Publicity Will it Ever Be Purchased?
There are millions of products hitting the market annually, which means that there are millions of companies competing for the very same attention of the American public that you are. Read more on product gets zero publicity →
What’s a Tiger to Do? What Tiger Woods Should Do with the Media to Rehabilitate His Image
It’s not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it’s easy to feel absolutely no sympathy for the golden boy whose sins cost him dearly, we need to remember something important. Read more on how Tiger Woods should deal with the media →
Books: America’s New Business Card?
Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent. Read more
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field! -
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