Posted by Marsha Friedman on June 28, 2010 · Leave a Comment
In the mid 1970s, Michael Uslan bought the film rights to a comic book character no movie studio cared about – Batman. For more than a decade he labored with writers and producers, pitching his darkly elegant vision of this movie. Finally, in the late 1980s, Michael was able to assemble a team that included director Tim Burton and stars Michael Keaton and Jack Nicholson to create the landmark movie Batman. After its premiere in 1989, it became the highest grossing movie of all time at that point in movie history.
Since then, Michael has been the co-executive producer (along with partner Benjamin Melnicker) of the Batman franchise of films, including the recent blockbusters Batman Begins and The Dark Knight. He has also been involved in other films, such as Constantine, National Treasure and upcoming film versions of The Shadow and Shazam. Read more on Michael Uslan, producer of Batman franchise →
Filed under Case Studies · Tagged with batman, celebrity expert, corporate marketing strategy, emsi, marsha friedman, Media Exposure, media interviews, Michael Uslan, national media exposure, pr, public relations firm, publicity firm, tv exposure, tv interviews
Posted by Marsha Friedman on January 28, 2010 · 4 Comments
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. Read more on how getting published can help your business →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Celebritize Yourself, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, Newspaper and Magazine Coverage, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with book promotion, Book Publicity, branding, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, marsha friedman, national media exposure, pr, pr firm, Public Relations, public relations firm, publicity
Posted by Marsha Friedman on January 14, 2010 · 7 Comments
Here’s the situation. You have a great product or service and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your offering. Read more on how to market your book on radio & TV →
Filed under Building Credibility & Profile, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with marsha friedman, Media Exposure, pr, product marketing, Public Relations, publicity, radio interviews, tv interviews
Posted by Marsha Friedman on December 4, 2009 · Leave a Comment
Are Consumer News Publications Better Than Trade Publications For Reaching Your Target Market?
I’ll admit that sometimes they make me feel guilty.
They sit in the corner of my desk, ignored, orphaned and gathering dust. They arrive on time, every month, and I push them aside in favor of more mission-critical tasks. I really don’t throw them away until they start piling too high for me to see over them, but I feel guilty when I discard them without looking at them. Read more on how to reach your niche target market →
Filed under Media Exposure, Newspaper and Magazine Coverage, The Value of PR · Tagged with corporate marketing strategy, corporate pr strategy, cost effective marketing, event management services inc, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, pr, pr firm, Public Relations, public relations firm, publicity, publicity firm
Posted by Marsha Friedman on December 1, 2009 · 2 Comments
Why Everyone Has a Little Celebrity in Them – And What to Do About It
Everyone is a celebrity at something, and by “celebrity” I’m not talking about movie stars, professional athletes or those overnight sensations that are here today, on the cover of People tomorrow and gone by Friday.
True celebrities are experts. In a lot of cases they’re experts at acting, putting a ball in a hoop or looking sexy in next to nothing. But believe it or not, most celebrities these days – the ones that keep auditoriums and hotel conference rooms and even bookstore shelves full – are folks like you and I; people who realized what they are very, very good at and put it to use by celebritizing themselves (or putting their expert status to use as a modern celebrity). Read more on embracing the celebrity within →
Filed under Building Credibility & Profile, Building Your Brand, Celebritize Yourself, The Value of PR · Tagged with branding, Celebritize Yourself, celebrity expert, credibility, industry expert, marsha friedman, pr, Public Relations
Posted by Marsha Friedman on November 27, 2009 · 2 Comments
Many of today’s business owners and executives find themselves frustrated when dealing with the subject of marketing – even if they have marketing specialists in-house.
For that reason, I thought it might be helpful to share some basics about marketing, PR and advertising, as it relates to your company’s growth. Read more on an explanation of marketing, PR and advertising →
Filed under Online Marketing and PR, PR & Publicity Strategies, The Value of PR · Tagged with Advertising, branding, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, lead generation, marketing, marsha friedman, pr, Public Relations
Posted by Marsha Friedman on November 19, 2009 · 5 Comments
One of the universal truths of PR is that it can help anyone, any company, any business in any industry. There is not a single commercial enterprise that cannot benefit from the power of public relations, and the scope of PR is limited only by the scope of the media.
Advertising is constantly changing, and what works today will likely not work tomorrow. Advertising resides in the realm of paid space, and so its only purpose is to serve the needs of the advertiser. Read more on how to tell if PR is for you →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, PR & Publicity Strategies, The Value of PR · Tagged with Book Publicity, budgets, corporate pr strategy, cost effective marketing, emsi, event management services inc, marsha friedman, Media Exposure, national pr firm, pr, pr firm, product promotion, Public Relations, publicity
Posted by Marsha Friedman on July 24, 2009 · 3 Comments
Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Celebritize Yourself, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with advertisements, book promotion, Book Publicity, corporate pr strategy, cost effective marketing, emsi, event management services inc, friedman, lead generation, marsha friedman, Media Exposure, national pr firm, pr, pr firm, pr firms, product pr, Public Relations, publicists, retainers
Posted by Marsha Friedman on July 20, 2009 · 1 Comment
Marketing can be a pretty bewildering subject for most companies, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your products? Before answering this question, consider these seven points… Read more
Filed under Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, PR As a Marketing Tool, The Value of PR · Tagged with branding, campaigns, corporate marketing strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, pr, producers, product publicity, Public Relations, talk radio, tv interviews
Posted by Marsha Friedman on July 17, 2009 · 1 Comment
As a PR professional, I’ve never liked the way movies portray public relations people.
Usually, they’re characterized by Hollywood as slick-talking flim-flam artists who promise the universe and deliver next to nothing.
And there’s a reason why Hollywood zeroes in on that rendering of PR pros – because our profession does have its share of people who are just like that. I wish it weren’t true, because the vast majority of PR professionals have integrity and work hard to earn their clients’ trust. But the bad apples do exist, and every time I hear real life stories about those kinds of PR people, it infuriates me. Read more
Filed under Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with advertisements, book promotion, book publicist, branding, budgets, campaigns, corporate marketing strategy, cost effective marketing, credibility, event management services inc, friedman, listener, media interviews, national pr, national pr firm, newspapers, pr, pr firm, pr firms, product sales, promotion, Public Relations, publicity firm, retainers
Posted by Marsha Friedman on July 10, 2009 · Leave a Comment
It is no surprise to hear that media interviews are among the most effective yet least known marketing methods you could ever use to promote your company, products and services.
But as good as these interviews are, they can be made even more effective.
As with most things, there are insider techniques that can help radio and TV interview “first-timers” do a powerful job. Read more
Filed under Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, branding, emsi, listener, marsha friedman, Media Exposure, media interviews, national media exposure, pitches, pr, product promotion, publicity, radio interviews, talk radio, tv interviews
Posted by Marsha Friedman on July 10, 2009 · Leave a Comment
It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.
However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses.
From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman — author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) – the next celebrity expert could well be you. Read more
Filed under Book Marketing & Promotion, Building Your Brand, Celebritize Yourself, Media Exposure, PR & Publicity Strategies · Tagged with book promotion, book publicist, Book Publicity, celebrity, celebrity expert, emsi, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, newspapers, pitches, pr, producers, product promotion, promotion, Public Relations, public relations firm, publicity, publicity firm
Posted by Marsha Friedman on June 4, 2009 · Leave a Comment
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium!
As it’s important to me that our clients are groomed to do their best, we provide them with helpful tips they can study and apply. Let me share a few of these tips, in case you’re also using this medium as a means of promotion. These particular tips relate to your appearance: how to dress, which colors show best, make-up (that includes you guys as well) and more. I hope you enjoy them! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Interviews on TV, PR & Publicity Strategies · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on May 7, 2009 · Leave a Comment
Hi Friends,
As you may know, for nearly 20 years my firm has been arranging national media exposure (TV appearances, Talk Radio interviews and print campaigns) for experts in a vast array of fields ranging from health, entertainment, finance and technology and also for corporations and their products and services.
Over the years, I’ve thought many times about writing a book that would help people become nationally recognized leaders in their field. But I didn’t want to write just another self-help book – I could have – but I knew it wouldn’t get done if my heart wasn’t in it. So, I waited until I found the message that inspired me. And now I’m very excited to tell you that my book is done and just released this week! Read more
Filed under Book Marketing & Promotion, Building Your Brand, Celebritize Yourself, Media Exposure · Tagged with Book Publicity, Celebritize Yourself, celebrity, emsi, event management services inc, marsha friedman, pr, Public Relations
Posted by Marsha Friedman on April 27, 2009 · 4 Comments
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. Read more
Filed under Book Marketing & Promotion, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm
Posted by Marsha Friedman on April 23, 2009 · 7 Comments
Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right?
The face of radio has changed quite a bit over the past decade here are just a few of the changes. The hosts of major-market radio shows, which had extremely attractive audiences, used to bring guests in the studio for long chats. Not three or four minutes, but how about half an hour or longer! This was a time when a guest could knock off a couple radio interviews and send sales soaring. What has changed? First, there are not as many big stations that accept guests – many have changed to a music format or don’t accept guests that have a product or service to sell. Another change is that the amount of guest air-time has been greatly reduced. Radio talk shows nowadays find that listeners are more likely to stay tuned if they have three 10-minute guests per show rather than one guest featured for 30 minutes. Read more
Filed under Book Marketing & Promotion, Interviews on Talk Radio, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Posted by Marsha Friedman on April 20, 2009 · 1 Comment
Hi Everyone,
Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Posted by Marsha Friedman on March 23, 2009 · 4 Comments
People have always liked getting more for less. And, during a recession, retailers are known for pulling out all the stops. For example, one local car dealer is offering a 2-for-1 car special – buy one used car, and get one of equal or lesser value for free!
But, having been in the PR industry for 20 years, I know public relations has always been like that 2-for-1 advertising deal.
With advertising you need a big budget because a successful ad campaign comes down to repetition, repetition, repetition. Even with the right vehicles in place for your ad buy, as well as the best placements and a quality message, consumers still must see or hear your ad numerous times in order for it to be effective. Read more
Filed under PR & Publicity Strategies, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, branding, budgets, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, marsha friedman, Media Exposure, media interviews, national pr firm, pitches, pr, pr firm, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists
Posted by Marsha Friedman on November 26, 2008 · 6 Comments
Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U.S.
Most of them offer the same service, if not better, than the big retainer-based agencies, but at a fraction of the cost. They’re driven to perform because they only get paid for what they deliver while retainer-based agencies charge for their time and their overhead, but are not accountable for results. If they get media placements, that’s great, but if they don’t, you’re still left holding the tab. Read more
Filed under Book Marketing & Promotion, Interviews on TV, Interviews on Talk Radio, Media Exposure, Newspaper and Magazine Coverage, PR & Publicity Strategies, The Value of PR · Tagged with budgets, campaigns, generalization, marketing, marsha friedman, no retainers, pitch, pitches, placements, pr, PR budget, pr firm, Public Relations, public relations firm, publicity, publicity firm, retainer, retainers, risk
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
