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	<title>EMSI Public Relations &#187; pr Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>How Does the Mainstream Media Use Social Media?</title>
		<link>http://emsincorporated.com/smm-and-media/</link>
		<comments>http://emsincorporated.com/smm-and-media/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 17:23:37 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5693</guid>
		<description><![CDATA[In radio, one of the largest chains of terrestrial radio stations mandates that their hosts push social media on a regular basis. In fact, on-air personalities are not only judged by their ratings on the air, but they are equally judged by the number of followers and web hits to their online blogs. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Decking the Halls Doesn’t Mean Slowing Down</title>
		<link>http://emsincorporated.com/holidays/</link>
		<comments>http://emsincorporated.com/holidays/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 21:42:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<category><![CDATA[talk radio]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5666</guid>
		<description><![CDATA[While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let's face it, the media still needs people to interview to generate content.  So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Michael Uslan – Executive Producer of Batman Films</title>
		<link>http://emsincorporated.com/michael-uslan-producer-of-batman-films/</link>
		<comments>http://emsincorporated.com/michael-uslan-producer-of-batman-films/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 19:58:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[batman]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2303</guid>
		<description><![CDATA[Our goal is to make Michael the go-to guy for top tier media when it comes to topics or stories concerning movies or popular culture, and make him recognizable as not only the initiator of the Batman movie franchise, but also as an entertainment guru with industry knowledge and experience that’s helpful and interesting to consumers as well as those in Hollywood. Towards that end, EMSI has steadily booked Michael in electronic media such as Fox Business News, CNBC, Bloomberg TV and BBC Worldwide, as well as print articles including the New York Times, Forbes, The Christian Science Monitor, USA Today and many others.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Getting Published Will Help Your Business</title>
		<link>http://emsincorporated.com/why-getting-published-will-help-your-business/</link>
		<comments>http://emsincorporated.com/why-getting-published-will-help-your-business/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 14:36:27 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2724</guid>
		<description><![CDATA[You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.

You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful.

In either case, one immensely valuable marketing strategy can be summed up in two words: get published!

Now, you may be tempted to dismiss this out of hand…after all, you have a profession, and very likely it isn’t “writer.” But there are many ways to be published and each, separately or in combination, can be incalculably valuable in terms of its contribution to your marketing efforts.

We’re talking about:

    * Articles written about you, or by you, which are published in newspapers and/or magazines.  They provide great credibility to your position as an expert in your field.

    * Op Ed (opinion-editorial) pieces you’ve written that get published.  It’s a great way to take a stance on an issue important to your business and get published, and it positions you as a thought leader.

    * A book with you as the author—my favorite!]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Market Your Product or Service on Radio &amp; TV &#8211; Without Buying Advertising Time!</title>
		<link>http://emsincorporated.com/how-to-market-your-product-or-service-on-radio-tv-without-buying-advertising-time/</link>
		<comments>http://emsincorporated.com/how-to-market-your-product-or-service-on-radio-tv-without-buying-advertising-time/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:49:18 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[TV PR]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2679</guid>
		<description><![CDATA[What you may not realize is that TV and radio talk shows are always looking to interview quality experts who will help them entertain and inform their audiences. Regardless of the product you'd like to promote, with the correct PR strategy you can land these priceless interviews, and when you do, it's pure marketing gold!

Why are these interviews so valuable? You see, when you or your spokesperson is on the air, you’re on as part of a regular show with a host the audience has come to trust. By interviewing you, the host is giving an implicit endorsement so the listeners believe you – they’re hearing about you from their trusted friend. And they tell their own audience in turn.
]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>GolfDigest: EMSI CEO Marsha Friedman on Tiger Woods PR Disaster</title>
		<link>http://emsincorporated.com/golfdigest-emsi-ceo-marsha-friedman-on-tiger-woods-pr-disaster/</link>
		<comments>http://emsincorporated.com/golfdigest-emsi-ceo-marsha-friedman-on-tiger-woods-pr-disaster/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 22:06:47 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<category><![CDATA[tiger woods]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2484</guid>
		<description><![CDATA[GolfDigest: EMSI CEO Marsha Friedman on Tiger Woods PR Disaster]]></description>
		<wfw:commentRss>http://emsincorporated.com/golfdigest-emsi-ceo-marsha-friedman-on-tiger-woods-pr-disaster/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Reach Your Niche Target Market through the Mass Media</title>
		<link>http://emsincorporated.com/how-to-reach-your-niche-target-market-through-the-mass-media/</link>
		<comments>http://emsincorporated.com/how-to-reach-your-niche-target-market-through-the-mass-media/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 12:25:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[event management services inc]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1471</guid>
		<description><![CDATA[In a nutshell, that’s why the mass media is actually a smarter bet for reaching a niche audience, even if it’s a business-to-business audience.  At the end of the day, we can’t be sure if business decision makers are reading the trade publications and Web sites.  But, the important thing to realize is that they aren’t just business people.  They are consumers, like you and me, and like you and me, they definitely read their daily newspapers and general interest Web sites.  So, if you want to reach them, you have a much better chance of getting to them where you KNOW they are, as opposed to where you HOPE they are.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Embrace the Celebrity Within</title>
		<link>http://emsincorporated.com/embrace-the-celebrity-within/</link>
		<comments>http://emsincorporated.com/embrace-the-celebrity-within/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 12:48:10 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Celebritize Yourself]]></category>
		<category><![CDATA[celebrity expert]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[industry expert]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1467</guid>
		<description><![CDATA[Everyone is a celebrity at something, and by “celebrity” I’m not talking about movie stars, professional athletes or those overnight sensations that are here today, on the cover of People tomorrow and gone by Friday.

True celebrities are experts. In a lot of cases they’re experts at acting, putting a ball in a hoop or looking sexy in next to nothing. But believe it or not, most celebrities these days – the ones that keep auditoriums and hotel conference rooms and even bookstore shelves full – are folks like you and I; people who realized what they are very, very good at and put it to use by celebritizing themselves (or putting their expert status to use as a modern celebrity).]]></description>
		<wfw:commentRss>http://emsincorporated.com/embrace-the-celebrity-within/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What is Marketing? A Practical Explanation of Marketing, PR and Advertising</title>
		<link>http://emsincorporated.com/what-is-marketing-a-practical-explanation-of-marketing-pr-and-advertising/</link>
		<comments>http://emsincorporated.com/what-is-marketing-a-practical-explanation-of-marketing-pr-and-advertising/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 13:43:25 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1459</guid>
		<description><![CDATA[Public relations differs in many ways from advertising.  The Encarta dictionary defines PR as: “the practice or profession of establishing, maintaining, or improving a favorable relationship between an institution or person and the public.”  Publicity is one of PR’s tactics and involves pitching a news story about your company to the press (both offline or online), and booking your spokesperson as a guest on radio and TV.]]></description>
		<wfw:commentRss>http://emsincorporated.com/what-is-marketing-a-practical-explanation-of-marketing-pr-and-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Six Ways to Tell if Public Relations is For You</title>
		<link>http://emsincorporated.com/six-ways-to-tell-if-public-relations-is-for-you/</link>
		<comments>http://emsincorporated.com/six-ways-to-tell-if-public-relations-is-for-you/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 20:31:38 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
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		<category><![CDATA[marsha friedman]]></category>
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		<category><![CDATA[national pr firm]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1452</guid>
		<description><![CDATA[One of the universal truths of PR is that it can help anyone, any company, any business in any industry. There is not a single commercial enterprise that cannot benefit from the power of public relations, and the scope of PR is limited only by the scope of the media.

Advertising is constantly changing, and what works today will likely not work tomorrow. Advertising resides in the realm of paid space, and so its only purpose is to serve the needs of the advertiser.]]></description>
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		<slash:comments>5</slash:comments>
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