Springfield Business Journal: The day Seinfeld entered SBJ’s newsroom

Posted by Marsha Friedman on March 9, 2010 · Leave a Comment 

An editor at the Springfield Business Journal loved one of Marsha’s articles:

Click here to read what the SBJ editor wrote.

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How Effective Are Your Press Releases in Getting You Press?

Posted by Marsha Friedman on February 19, 2010 · 7 Comments 

Learn Which PR Tools Work Best

I had an interesting phone call yesterday that got me thinking about people’s understanding on the subject of PR—or should I say their misunderstanding. The caller was a prospective client—a very savvy businesswoman—who asked if my firm can send out a press release for a new product they’re getting ready to launch. Read more on the effectiveness of your press releases →

Filed under Media Exposure, Newspaper and Magazine Coverage, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with , , , , , , ,

The Five Pieces of the Press Release Puzzle

Posted by Marsha Friedman on July 10, 2009 · Leave a Comment 

The best place to start your publicity initiative is by writing one of the best marketing tools available: the press release.

When it comes to press releases most people believe they just can write one, email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down their door, they make a few phone calls to the producers and hosts only to discover that no one even read the release in the first place. Read more

Filed under Book Marketing & Promotion, Building Credibility & Profile, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with , , , , , , , , , , ,