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	<title>EMSI Public Relations&#187; Press Release Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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		<title>Springfield Business Journal: The day Seinfeld entered SBJ’s newsroom</title>
		<link>http://emsincorporated.com/springfield-business-journal-day-seinfeld-entered-sbjs-newsroom-2/</link>
		<comments>http://emsincorporated.com/springfield-business-journal-day-seinfeld-entered-sbjs-newsroom-2/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:57:03 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[EMSI News]]></category>
		<category><![CDATA[emsi]]></category>
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		<category><![CDATA[national media exposure]]></category>
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		<description><![CDATA[Springfield Business Journal: The day Seinfeld entered SBJ’s newsroom]]></description>
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		<title>How Effective Are Your Press Releases in Getting You Press?</title>
		<link>http://emsincorporated.com/effective-press-releases-press/</link>
		<comments>http://emsincorporated.com/effective-press-releases-press/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 21:27:52 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[Newspaper and Magazine Coverage]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[PR As a Marketing Tool]]></category>
		<category><![CDATA[The Value of PR]]></category>
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		<description><![CDATA[So, how are you supposed to communicate with the media? It comes down to using the right tool for the right job. Depending on your specific needs, there are ways of communicating with the press that will get their attention and have a better chance of resulting in news coverage of your company. ]]></description>
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		<title>The Five Pieces of the Press Release Puzzle</title>
		<link>http://emsincorporated.com/the-five-pieces-of-the-press-release-puzzle/</link>
		<comments>http://emsincorporated.com/the-five-pieces-of-the-press-release-puzzle/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 17:22:25 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing & Promotion]]></category>
		<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR & Publicity Strategies]]></category>
		<category><![CDATA[The Value of PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pitches]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Public Relations]]></category>
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		<category><![CDATA[writing press releases]]></category>

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		<description><![CDATA[The best place to start your publicity initiative is by writing one of the best marketing tools available: the press release.

When it comes to press releases most people believe they just can write one, email it to a radio or television station and sit back and wait for the avalanche of phone calls.  But as time passes and no producers are beating down their door, they make a few phone calls to the producers and hosts only to discover that no one even read the release in the first place.

The following are the important components of radio and TV press releases which will make your show idea come to life for producers and hosts, as well as position you ahead of the pack.]]></description>
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