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Posted by Marsha Friedman on July 20, 2009 · 1 Comment
Marketing can be a pretty bewildering subject for most companies, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your products? Before answering this question, consider these seven points… Read more
Filed under Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, PR As a Marketing Tool, The Value of PR · Tagged with branding, campaigns, corporate marketing strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, pr, producers, product publicity, Public Relations, talk radio, tv interviews
Posted by Marsha Friedman on July 10, 2009 · Leave a Comment
It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.
However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses.
From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman — author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) – the next celebrity expert could well be you. Read more
Filed under Book Marketing & Promotion, Building Your Brand, Celebritize Yourself, Media Exposure, PR & Publicity Strategies · Tagged with book promotion, book publicist, Book Publicity, celebrity, celebrity expert, emsi, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, newspapers, pitches, pr, producers, product promotion, promotion, Public Relations, public relations firm, publicity, publicity firm
Posted by Marsha Friedman on July 10, 2009 · 1 Comment
Television producers are looking for quality guests who will entertain and educate their audience. And, if your company’s offerings solve a common problem that the masses face then TV could be a great promotional medium for you. One of our clients told us:
“The cost benefit analysis of TV publicity is a no brainer. Not only do you get the benefit of this quality exposure, but the amount of credibility you build is priceless!” Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, Interviews on TV, Media Exposure, PR & Publicity Strategies · Tagged with book promotion, book publicist, Book Publicity, branding, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, event management services inc, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, producers, Public Relations, publicity, tv interviews
Posted by Marsha Friedman on June 10, 2009 · 3 Comments
Why? Because they are America’s biggest consumers. According to Martha Barletta, author of Marketing to Women:
Women influence 95% of all purchases and control 80% of all household spending.
She specifically points out their spending habits in these categories:
“Buying the ’small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. Read more
Filed under Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, PR As a Marketing Tool · Tagged with Add new tag, advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on June 4, 2009 · Leave a Comment
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium!
As it’s important to me that our clients are groomed to do their best, we provide them with helpful tips they can study and apply. Let me share a few of these tips, in case you’re also using this medium as a means of promotion. These particular tips relate to your appearance: how to dress, which colors show best, make-up (that includes you guys as well) and more. I hope you enjoy them! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Interviews on TV, PR & Publicity Strategies · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on April 27, 2009 · 4 Comments
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. Read more
Filed under Book Marketing & Promotion, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm
Posted by Marsha Friedman on April 23, 2009 · 7 Comments
Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right?
The face of radio has changed quite a bit over the past decade here are just a few of the changes. The hosts of major-market radio shows, which had extremely attractive audiences, used to bring guests in the studio for long chats. Not three or four minutes, but how about half an hour or longer! This was a time when a guest could knock off a couple radio interviews and send sales soaring. What has changed? First, there are not as many big stations that accept guests – many have changed to a music format or don’t accept guests that have a product or service to sell. Another change is that the amount of guest air-time has been greatly reduced. Radio talk shows nowadays find that listeners are more likely to stay tuned if they have three 10-minute guests per show rather than one guest featured for 30 minutes. Read more
Filed under Book Marketing & Promotion, Interviews on Talk Radio, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Posted by Marsha Friedman on March 23, 2009 · 4 Comments
People have always liked getting more for less. And, during a recession, retailers are known for pulling out all the stops. For example, one local car dealer is offering a 2-for-1 car special – buy one used car, and get one of equal or lesser value for free!
But, having been in the PR industry for 20 years, I know public relations has always been like that 2-for-1 advertising deal.
With advertising you need a big budget because a successful ad campaign comes down to repetition, repetition, repetition. Even with the right vehicles in place for your ad buy, as well as the best placements and a quality message, consumers still must see or hear your ad numerous times in order for it to be effective. Read more
Filed under PR & Publicity Strategies, The Value of PR · Tagged with book promotion, book publicist, Book Publicity, branding, budgets, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, marsha friedman, Media Exposure, media interviews, national pr firm, pitches, pr, pr firm, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists
Posted by Marsha Friedman on November 17, 2008 · 1 Comment
An Exclusive Interview with Michael Harrison, Talk Radio Pioneer, and Founder of Talkers Magazine. (Referred to as “The Bible of Talk Radio” by Business Week Magazine)
A maverick in the world of radio broadcasting, in addition to being a weathered trade journalist, Harrison has been at the center of many of the most exciting radio revolutions of the past 30+ years. As you know, Talkers, is the leading talk radio publication and was one of the first radio trade journals to expand into the cutting edge technology of the “New Talk Media” which includes talk on the Internet and satellite radio as well as cable television. Read more
Filed under Blog Talk Radio, Book Marketing & Promotion, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with advertisements, Advertising, bible, branding, listener, listeners, marketing, marsha friedman, marsha friedman interviews, michael harrison, mso, newspapers, pr, producers, promotion, Public Relations, publicity, revolutions, talk radio pr, talk radio promotion, talk radio publicity, target, Television, the future of talk radio, weather, where is talk radio going
Posted by Marsha Friedman on October 31, 2008 · Leave a Comment
As media relationship professionals for nearly 20 years, my firm works closely with talk radio show hosts and producers day-in and day-out. Because of this synergistic relationship we know:
What They Need & When They Need It
With that in mind, if you have products to promote, I want to let you know it is not too late to get on the air before the holidays! If your products are available for purchase and have mass appeal, then now is the time to let holiday consumers know about it…and there are still a limited number of interview slots left for you to take advantage of. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with advertisements, Advertising, book promotion, Book Publicity, christmas promotion, christmas sales, marsha friedman, pitch, pitches, producers, product pr, product promotion, promotion, publicity, relationships, retainer, retainers, slots
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